One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company. “Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company. It just doesn’t work for your readers and potential customers.Details
Probably the hardest part of writing a professional bio is deciding what to put in and what to leave out. After all, a bio is supposed to be short. But most of us have done lots of different things in our work careers. How do you decide what to focus on? Guest blogger Barbra Sundquist gives us her wisdom on the subject.Details
Most letters that come across my desk, both at the University of Wisconsin Law School and in my business, are some variation of gray. And gray doesn’t stand out. It just blends into the background.Details
Choosing the right wording on your resume is very important. Some words pack a punch, and some leave the reader wanting more information. This week, we’ll focus on two verbs that don’t have much power.Details
It all started with LinkedIn. Well, actually it started with a website. It took months before I finally admitted to myself that I wasn’t going to create a website on my own. I bit the bullet and hired someone, wrote some content, and poof! I had a website – TheEssayExpert.com. My website was beautiful. But who was going to visit it?
I had no clue how to market myself.Details
How many times have you heard, “Every bullet in a resume should start with a verb”? Dozens at least, right? Then why are you starting your bullets with a phrase that’s not a verb?
Then why are you starting your bullets with the phrase “Responsible for”?Details
When I review resumes I find many commonly used words and phrases that are either outright erroneous or simply useless on a resume. I hope my upcoming series of resume deletion tips will decrease the appearance of these words on resumes throughout the job-hunting market.Details
Building a website for your company can be a daunting task. Even if you know what content you want on the site, you might be overwhelmed by how to organize it all. Here are a few tips on website organization that will keep your users happy ? and get you compliments on how easy it is to navigate your site!Details
Last week I wrote about the best way to use your LinkedIn status bar. This week’s question about the status bar is: What if you’re looking for a job? What’s the best way to handle your status updates? These valuable tips will give you an edge up with recruiters as you take on your job search.Details