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Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company. “Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company. It just doesn’t work for your readers and potential customers.

It All Started with LinkedIn. The Essay Expert Blogs on HomeBusinessWiz.com

It all started with LinkedIn. Well, actually it started with a website. It took months before I finally admitted to myself that I wasn’t going to create a website on my own. I bit the bullet and hired someone, wrote some content, and poof! I had a website – TheEssayExpert.com. My website was beautiful. But who was going to visit it?

I had no clue how to market myself.

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