I recently read an article that recommends job seekers to put their LinkedIn profile URL on their resume. That’s great advice, and I agree… just make sure you’re directing people to a profile that will have a positive effect on your job search.
What’s the difference between a resume and a LinkedIn profile? Brenda Bernstein of The Essay Expert answers this question and more on a recent interview posted on Bill Vick’s EmploymentDigest.net.
Here’s a chance to get to know Brenda Bernstein of The Essay Expert on a more personal level. This conversation about LinkedIn profiles will give you a personable view of both The Essay Expert and the pieces of your LinkedIn profile.
One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company. “Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company. It just doesn’t work for your readers and potential customers.
It all started with LinkedIn. Well, actually it started with a website. It took months before I finally admitted to myself that I wasn’t going to create a website on my own. I bit the bullet and hired someone, wrote some content, and poof! I had a website – TheEssayExpert.com. My website was beautiful. But who was going to visit it?
I had no clue how to market myself.
I have now conducted 32 in-depth reviews of people’s LinkedIn profiles and one of the most common things I tell people is “Consider getting a new photo.”