Marketing Tips: 9 Thoughts on How Good Marketing Really Pays Off

Marketing Tips: 9 Thoughts on How Good Marketing Really Pays Off

Way back in December 2015, I delivered a presentation as part of the LinkedIn Success Summit, organized by Liam Austin, founder of EntrepreneursHQ. Liam followed up with me after that presentation using strategies that can be translated into some great marketing tips. (Spoiler alert: Liam ghostwrote an article by me about how to be “super…

3 Ways Kids Can Teach Us About Content Writing and Delivery

Do you ever feel like your business writing is overly formal? Stilted? Drab? You’re not alone. Companies face the same problem, often bringing in experts like me because so many of their employees write and deliver content that makes their audience yawn, or worse, hit “Delete.” To address this issue, I ask clients the following…

6 Must-Read Tips for Writing Friendly AND Professional Emails

Last week I had the privilege of presenting a workshop for the staff of a fast-growing digital asset management software company here in Madison. The topic was how to write consistently with the company’s brand, which is friendly, helpful and professional. A big piece of any business communications, of course, is email. How can you…