Making a strong first impression, whether it is on paper or meeting someone new, is very important. On today’s podcast, we are joined by Brenda Bernstein to discuss how to create a killer LinkedIn profile. She shares with us several tips and strategies on how to start, writing a strong summary, and suggestions for selecting a professional photo. Make sure to grab a pen and get ready to take some notes!

Episode 129: How to Write a Killer LinkedIn Profile

Key Takeaways:

  • Create a LinkedIn profile, even if you don’t think you know enough about it
  • Maximize the effectiveness of your LinkedIn profile
  • Make sure to choose a professional LinkedIn photo, as this is the first thing that people see
  • Select a background image because it can further show your interest
  • For headlines, include descriptive and important keywords, such as your major, interests, and languages. This is how recruiters search for potential interns or employees
  • For the “About” section, write a summary of your interests that will allow your personality to shine
  • Instead of a headshot, you can select a video instead to create a cover story if you want a live image, rather than a static image
  • For the “Activity” section, recruiters are looking to see how active you are and whether or not you are engaged with a certain community
  • Make value-added comments
  • Make the “Experience” section more conversational than your resume. Here, you can still convey your accomplishments through bullet points. But, you can also open with a few personal sentences
  • Endorse and recommend other people on LinkedIn. The more you give back, the more your profile will develop and show to others