Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company. “Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company. It just doesn’t work for your readers and potential customers.