Marketing Tips: 9 Thoughts on How Good Marketing Really Pays Off

Marketing Tips: 9 Thoughts on How Good Marketing Really Pays Off

Way back in December 2015, I delivered a presentation as part of the LinkedIn Success Summit, organized by Liam Austin, founder of EntrepreneursHQ. Liam followed up with me after that presentation using strategies that can be translated into some great marketing tips. (Spoiler alert: Liam ghostwrote an article by me about how to be “super…

Tempted by Addictive Shows? Here’s Why to Avoid Them

Tempted by Addictive Shows? Here’s Why to Avoid Them.

Last Wednesday afternoon, I received a thought-provoking promotional insert along with my AT&T phone bill. It reads: HBO INCLUDED FOR LIFE* AT&T unlimited wireless plans come with entertaining movies and addictive shows on HBO.® I interrupted my housemate’s lunch with my expression of shock: “Can you believe this? AT&T is promoting addictiveness as a reason…

Let’s Get Personal – Recruiter, InMail and Other Communication Strategies that Work

Getting Personal with LinkedIn InMail Today I read an article by Catherine Byers Breet, a self-proclaimed “recovering recruiter,” on “How to contact a recruiter on LinkedIn.” As you can imagine, recruiters get bombarded by InMails and connection requests every day, and it truly takes something to grab their attention. The same goes for other decision…