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Articles by Brenda Bernstein

Original articles by Brenda Bernstein, the owner and founder of The Essay Expert

The 9 Biggest Mistakes a Leader Can Make

The 9 Biggest Mistakes a Leader Can Make

As part of an ActionCOACH work day last month, we viewed an enlightening video on leadership mistakes put together by Harvard Business Publishing. Nine business leaders were asked what they considered the biggest mistake a leader can make. Their answers are very revealing. The video was created in August 2010, and when I think back to… Read more

Mommy, Daddy, Tell Me a Story! – Spinning a Good Yarn with Your College Application, Resume, Cover Letter and Professional Bio

Mommy, Daddy, Tell Me a Story!  – Spinning a Good Yarn with Your College Application, Resume, Cover Letter and Professional Bio

We all love a good story. Admissions committees love good stories. Hiring managers love good stories. Customers and clients love good stories. Always remember: the person you’re writing for is a human being! How do you get another human being to read your document? Spin a good yarn! Get tips here on how to do that.

Fear of Flying… A Story of Triumph

Fear of Flying…  A Story of Triumph

Have you ever had a dream that you could fly? When I was a child, I had recurring lucid flying dreams. In one, my parents are entertaining company. I start demonstrating how I can fly. I’m riding the airwaves above the yellow shag rug in the living room, and everyone is entranced. In the dream,… Read more

Let’s Get Personal – Recruiter, InMail and Other Communication Strategies that Work

Let’s Get Personal – Recruiter, InMail and Other Communication Strategies that Work

Getting Personal with LinkedIn InMail Today I read an article by Catherine Byers Breet, a self-proclaimed “recovering recruiter,” on “How to contact a recruiter on LinkedIn.” As you can imagine, recruiters get bombarded by InMails and connection requests every day, and it truly takes something to grab their attention. The same goes for other decision… Read more

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