Posts Tagged ‘The Essay Expert’

Cutting and Pasting Job Descriptions will Get Your Resume in the Trash Bin

I have received many inquiries lately from clients who think it’s a good idea to copy their current job description into their resumes, and/or copy the job description of the position they’re applying for into their resumes.

I STRONGLY recommend against both tactics.

1. Copying current job descriptions:

Your current job description is just a list of job duties.  The cardinal rule for resumes in today’s job market is to write your resume as a list of achievements and accomplishments, NOT as a list of job duties!  I would go so far as to say that your job description has very little to do with what you actually do and accomplish in your position.

I’ll take myself as an example.  The job description for my current position at the University of Wisconsin Law School says that I counsel students on their legal career search.  It doesn’t say what my success rate is, or how creatively I work with students’ cover letters and resumes, or that I created a PowerPoint presentation on Resumes for Law Students.  It doesn’t mention the 5 job search resource manuals I created for various big cities across the United States.  It doesn’t mention the positive feedback I get from the students I work with.

It is my job to put these successes, which are nowhere to be found in my job description, into my resume.  They speak much more to what I will accomplish in my next position than that I “assist students with resumes and cover letters.”

Guess what?  You don’t need your current job description to write your resume.  Just write about the things you’ve really done that will be relevant and impressive to the reader.

2. Copying future job descriptions:

I’m willing to bet that a lot of people make this mistake.  If you make it too, you will have a lot of company from people who do not get called for interviews.  Copying and pasting requires no creativity and actually makes it appear that you did NOT do the things you claim you did.  All it does is show a hiring manager or HR person that you can cut and paste.

Instead, FIRST write your resume to highlight your accomplishments.  Create the best document you can create.  AFTER you have put together a great resume, THEN see if there are small tweaks you can make to include some of the keywords from the future job description.

For instance, I recently worked with a client applying for a Senior IT Director position.  The position description listed “Develop and approve exceptions to policy…”  His finished resume did not have the phrase “exceptions to policy” in it, but he worked with exceptions to policy regularly.  He was able to add this phrase into an already existing bullet regarding his program management accomplishments.

In general, when crafting a winning resume, truth and honesty are the best policy.  Don’t get lazy or think you’re “working the system” by using the cut and paste functions on your keypad.  What will get you an interview is your unique accomplishments.  Focus on those and you will see success in your job search.

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Is Your Son or Daughter an Upcoming High School Senior? Start Your College Visits Now!

Summer’s coming and your high school junior might be thinking more about trips to the beach than about college plans, but this is the perfect time to start planning college visits!  The earlier the better.  If you haven’t already, sit down with your son or daughter and think about what colleges he or she might want to attend.  Then plan a trip. 

Harvard Gate

Top 4 reasons to visit colleges this summer:

  1. The college visit is the best way for you and your son or daughter to get a feeling for what a school is really like, beyond the two dimensionality of a web page or brochure.  Meet students, see dorm rooms and dining halls, and maybe even sit in on a class (though classes are not as numerous in the summer as they would be in the spring or fall).  Your child will get a sense of whether he or she wants to spend four years in this place. 
  2. At schools that offer on-campus interviews, this is your child’s chance to meet an admissions representative before even submitting an application.  It is a chance to make an impression early on so the committee has a face – or at the very least an interview report — to attach to the application.  Alumni interviews don’t happen until after the application is submitted, so the on-campus interview is an opportunity not to be missed.
  3. Visiting shows the school that your child is serious about that school.  Who takes their summer vacation to go and visit colleges?  Not too many people.  Show up at colleges when you could be out on Cape Cod, and you make an impression.  Want to make the biggest splash?  Visit in June or July.  Most families wait until August, when your son or daughter will be just one face in a sea of hundreds.
  4. Summer visits give you time to revisit.  If you and your child like what you see and want to know more, or if you’re not sure and need a second look, making the first visit in June gives you plenty of time for a second round.  If you visit for the first time in February, your family will have to make decisions based on one visit alone.

 So…  before hitting the beach, sit down for a college conversation, pull out a map, and start planning!

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Help! What Should I Write About in My College Application Essay?!

IT’S NEVER TOO EARLY TO ASK YOURSELF THE QUESTION

If you’re finishing up your Junior year of high school, now is the time to start thinking about your college essays.  If you’re going to be a Junior and you’re reading this, it’s not too early.  The point is, starting thinking of topics *now*!

Why now?  Because the best college essays go through many lives before you submit them.  You will write, re-write, and re-write again.  Weeks might go by after a first draft, during which inspiration can hit by surprise. 

You want to have lots of time for your essays to percolate, to have those magic light bulb moments, or maybe even to wake up in the middle of the night from a dream and write a brilliantly creative essay (this really does happen!).

If you start thinking about your essays in November, you won’t have time for the process to work on you.  Instead of waking up with inspiration, you will wake up panicked or worried that you’re on the wrong track.  You don’t want that.

POSSIBLE ESSAY BRAINSTORMING QUESTIONS

Here are some things to think about while you’re thinking – it’s not a complete list by any means.  Be creative!

-          What’s my favorite school subject and why?

-          What’s my favorite extracurricular activity and why?

-          What character in a book inspires me and why?

-          What’s a story of how I went from a simplistic understanding of how the world works to a more complex, nuanced understanding?

-          What’s an object that’s important to me and why?

-          What’s a place/location that’s important to me and why?

-          Who are the most important people in my life and what have I learned from them?

Notice that many of these questions ask “and why?”  It is important to think deeply about the meaning of things in your life.  Determine what about your experience is unique to you.  That’s what will make your story about your grandmother, trip to Israel or soccer practice different from the next one in the pile.

SIT DOWN (OR STAND UP) AND WRITE

Don’t just think about these questions – start writing!  Designate a journal for your college essay ideas.  You will be surprised how quickly it fills up with great content.  Keep filling it up, and when you go back to what you wrote several months before, you might be happily surprised by some of your thoughts.

If you’re struggling finding the right topic, don’t despair.  There are professionals at The Essay Expert who will help you recognize what is special about your experiences and support you to present those experiences in words.  By working with an expert, you will end up with truly great college essays — and have the best chance of getting into the college of your dreams.

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Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid

The following article, by Brenda Bernstein, was first published on MyLegal.com.

This past September, a federal judge in Florida denied a lawyer’s motion (without prejudice, so he can re-file the motion) stating that it was “riddled with unprofessional grammatical and typographical errors that nearly render the entire motion incomprehensible.” Click here for the full article.

The judge highlighted the following problems, among others:

• Incorrect use of apostrophes.

• Typographical errors (using the word “this” instead of “thus” and the word “full” instead of “for”).

• Incorrect placement of periods and commas outside of quotation marks.

• Wrong word use (using the phrase the plaintiff “had attended on filing” this action, instead of saying the plaintiff had “intended” to file an action).

• One very long sentence.

Don’t let this happen to you!

If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar. In a famous case in England, a traffic ticket was thrown out because it was issued for illegal “stoping” instead of “stopping”; the alleged perpetrator had conducted no mining activities (“stoping” is a mining term) and so was found not guilty. I bet that police officer never issued another “stoping” ticket.

Past or Present?

One extremely common error I see amongst law students is using the word “lead” to mean the past tense of “lead.” This mistake could get you in trouble, since the past tense of “lead” is “led” (with no a). You could be writing in the wrong tense!

Example or Complete List?

Another place you can easily convey the wrong meaning is with “i.e.” and “e.g.” When you use “i.e.” it means “that is” or “in other words.” The proper way to follow “i.e.” is with a definition or complete list. For example: The defendant was charged with illegal stoping, i.e., mining activity. “E.g.” means “for example.” The proper way to follow “e.g.” is with a partial list of possibilities. For example: The motion was denied for bad grammar, e.g., typographical errors and wrong word use. If “i.e.” were used here, we would need to provide a complete list of the examples of bad grammar.

Law or Liberty?

Do you know the difference between a statute and a statue? Statutes are laws. Statues are sculptures. We have statutes of limitations and a Statue of Liberty. Don’t get these confused. You might want to remember the extra “t” for “time” when it’s a statute of limitations, or for “text” when it’s any written law. And you might think of following those statutes to a “T” (or 3)!

Proper Punctuation: Periods and Commas Inside Quotation Marks

To touch on one of the Florida judge’s beefs, periods and commas, in the United States, always go inside quotation marks, even when they are not part of the quotation, e.g., The defendant was arrested for “illegal stoping.” Although there are rare exceptions to this rule, they will probably not appear in legal writing (they are more likely to show up in technical writing). For a detailed discussion of this issue, see my blog posting.

Proper Punctuation: Apostrophes

Many people incorrectly use apostrophes to make plural words. Don’t do it! Did you notice that the plural of apostrophe is NOT “apostrophe’s”? It is “apostrophes”! The plural words lawyers, judges, laws, statutes, DUIs and the 1990s do NOT take apostrophes.

Use an apostrophe “s” to make a singular possessive. The lawyer’s brief was riddled with errors. The judge’s ruling was final.

Use an “s” apostrophe to make a plural possessive. The five lawyers’ arguments diverged widely. All the county judges’ courtrooms contain the latest in audio-visual equipment.

Put your apostrophes in the right place – and avoid annoying the judge.

So Many Chances to Err!

There are multiple ways to make writing errors in legal documents, and I have only covered a few. My most important advice is to proofread and proofread again! Get a second pair of eyes to check your work. If you have grammar questions you want answered, I will answer them to the best of my ability in the comments section of this blog. I look forward to hearing from you…

Happy writing!

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The Essay Expert Interviewed on EmploymentDigest.net

What’s the difference between a resume and a LinkedIn profile?  Brenda Bernstein of The Essay Expert answers this question and more on a recent interview posted on Bill Vick’s EmploymentDigest.net.  Interview with The Essay Expert

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The Essay Expert on Total Trust November 20, 2009

Aneil Mishra, author of Trust is Everything, recommended and interviewed Brenda Bernstein for his November 20 TotalTrust blog.  Meet Brenda Bernstein: The Essay Expert

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Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company.

“Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company.

It just doesn’t work for your readers and potential customers.

When I read a Summary on LinkedIn, I want it to tell me who that person is beyond the great professional photo up top. If I wanted to hear all about a company, I would go to the company website or LinkedIn page. I’m looking at your personal profile to learn more about you!

Here’s an example from a profile I reviewed, along with my commentary:

Summary:

Over 17 years of expertise providing social networking strategy consulting and implementation in organizations such as Motorola, BF Goodrich, AT&T, American Express, Medtronic, CNA, UBS and hundreds of emerging companies looking to build key account relationships with large organizations, innovate new products or build their brands through social networking.

[Did you make it through that one? It was difficult, wasn’t it? Not only is this otherwise impressive list of credentials a run-on sentence, but it leaves us confused: Is this person talking about herself or her company? Does she have 17 years of experience or does her company? After reading this entire paragraph, I’m still wondering… who is she?]

Her next paragraph goes on as follows:

We offer a unique, exclusive and cost-effective process to build leadership, sales and customer networks to grow revenue exponentially. Recently Crains named me the best networker in Chicago. I am also the author of eleven books (just working on book twelve)….

[Do you see where in the middle of a paragraph she switches from the subject “we” to the subject “I”? Again, who is she vs. who is her company?]

The above networking expert has stellar credentials and recommendations and is up to big things – but we might not ever get around to reading past the first two lines of her Summary.

Now, here’s an example of someone who does a great job of distinguishing himself from his company, and who succeeds in selling both:

I am a research professional and LinkedIn trainer with more than eight years of combined market intelligence, competitive intelligence and Internet recruiting experience. My focus has been on deep web sourcing, executive interviews and online social networking. I enjoy networking with professionals from any industry on a global scale and encourage you to contact me at any time…. Thanks!

[See how this entire paragraph is about the person himself? It works! We’re right there with him!]

His second section reads as follows:

Current Phelps Research Services Initiatives:
* Networking with business professionals in the greater Milwaukee, Madison and Chicago areas
* Selling and conducting targeted LinkedIn training to corporations.

[Here he clearly makes a switch from talking about himself to talking about his company. We get that he is the principal in the company and we know who’s behind these initiatives. We stay engaged and wanting to read more.]

I encourage you to look at your LinkedIn profile Summary. Have you conflated yourself with your company? If so, it’s time to re-write that Summary and distinguish yourself and who you are. That’s what we came here to discover.

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The Essay Expert’s Resume Tip of the Week: Words and Phrases to Delete from Your Resume: Assisted, Helped

On the list of power verbs posted on http://www.jobskills.info/resume_edge/power_verb.htm you will find the words “Assisted” and “Helped.” Unfortunately, if you rely on lists such as this one, you may be sorely deceived.

On another list, http://www.careers.uiowa.edu/Power%20Verbs%20For%20Resume.pdf , the verbs “Assisted” and “Helped” are listed under a very specific category: Helping. That is the *only* place where these verbs belong! Examples are below.

Telling us on your resume that you assisted somebody with something is only as informative as you make it. Honestly, I do not care that you assisted on a film shoot. I want to know that you held a camera or a boom; that you ordered pizza (or handled catering orders); or that you troubleshot in emergency situations.

It is essential that you don’t get fooled into thinking that Assisted and Helped are always power verbs. They often just lead to vague and uninteresting bullets.

Compare:
a. Helped artists and network personnel.
b. Accompanied artists to television appearances and mediated between the artists and network personnel.

And compare:
a. Assisted with small claims cases.
b. Handled all phases of collection and litigation of small claims cases. Attended small claims court; directed court clerk and court commissioner regarding what action to take on firm’s cases.

Version b. in both cases is much more interesting and descriptive than version a.

There are limited situations in which it can be appropriate to use the words “Assisted” or “Helped.” For example:

a. Helped disabled adults to perform simple job tasks at their job locations.
b. Assisted elderly residents with their personal and financial recordkeeping.

Note in these last two examples, that although there might be other ways to phrase the bullets, we are not left wondering, “Well, what did you do exactly to help or assist?”

Take a look at your resume. Did you find the words “Helped” or “Assisted”? If so, can you be more specific about what you did? Draw us a picture. We want to know.

For more resume writing assistance, go to The Essay Expert’s Resume Writing Services

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It All Started with LinkedIn. The Essay Expert Blogs on HomeBusinessWiz.com

Read my guest blog about how one LinkedIn connection started a chain of publicity events for The Essay Expert.  It All Started with LinkedIn: How A Business Took Off From One Simple Connection on LinkedIn

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The Essay Expert’s Resume Tip of the Week: Words and Phrases to Delete from Your Resume: “Responsible for”

Most of us are familiar with the concept of “power verbs” on a resume. We also have unlimited resources for finding and choosing power verbs, including many websites such as http://www.jobskills.info/resume_edge/power_verb.htm and http://www.careers.uiowa.edu/Power%20Verbs%20For%20Resume.pdf

How many times have you heard, “Every bullet in a resume should start with a verb”? Dozens at least, right?

Then why are you starting your bullets with the phrase “Responsible for”? Responsible is not a verb, no matter how many times it shows up on your resume. Furthermore, you can be “responsible for” something and not actually do it! Employers care about what you *did.* Compare:

a. Was responsible for submitting two sports-related blogs per month for publication on website.
b. Submitted two sports-related blogs per month for publication on website.

And compare:

a. Responsible for raising $250,000 by recruiting staff to run door- to-door canvass reaching 200,000 people
b. Raised $250,000 by recruiting staff to run door-to-door canvass reaching 200,000 people

Version b. in both cases is shorter and more powerful than version a.

You might be there saying, “But I didn’t just do things, I was responsible for them!” If you had supervisory or managerial responsibilities, there are verbs for that. Some of them are:

Supervised
Developed
Managed
Ensured
Handled
Monitored

If you had many significant responsibilities that are important to list on your resume, you can have two sections, one that says “Significant Responsibilities” and one that says “Key Achievements.” Then start your bullets under those sections with *verbs*!

Be “responsible for” the words you choose on your resume. If you want professional assistance to craft a powerful resume, please contact The Essay Expert.

Brenda Bernstein
http://www.TheEssayExpert.com
For writing that gets results.

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