Are you a talented professional with amazing accomplishments, but who is getting nowhere applying for jobs through job boards?  If so, you are not alone, and you are fighting an uphill battle.  The fact is, job seekers get only a 1-3% response rate from the major job boards.  That means you might have to send out 100 resumes to get just one response!

There is a trick to getting a higher response from the job boards, which I talk about in detail in How to Write a Resume that Beats the Computers.You also need some other strategies. There are plenty of jobs out there that are not posted on job boards, and that even your networking contacts don’t know about. The company itself might not even know they want someone like you until you show up!   Mary Elizabeth Bradford, who won a Career Innovator Award at the 2011 Career Directors International conference, has packaged a Job Search Success System that will help you present yourself powerfully to find those hidden jobs.

The basic premise of Mary Elizabeth’s system if that you need strategies to connect directly with companies.  You cut out the “middle man” (recruiters, HR, job boards, etc.).

Most companies go through at least five steps to fill a position before they will post the position to a major job board. They get on the phone to a few trusted colleagues. They look to see if anyone internal is qualified to be promoted. They alert their staff to refer someone they might know. They launch an intimate campaign to try to fill the position waaaay before the general public is notified. And if after a few weeks, the position is still not filled, perhaps they contact a related association to post the job on their “Members Only job” — or they contract a recruiter.  Job boards are a last resort.

Can you break through to the Hidden Market?

Mary Elizabeth emphasizes, “ANYONE (and I mean even if you are right out of college) can enjoy the benefits of the hidden job market. These jobs are available on all levels and in virtually all industries.  The trick is to hone your focus so you actually achieve the results you want.”

What are the advantages to you of connecting to the hidden job market?  You get more job opportunities, more market leverage, less competition, a shorter interview process and bigger offers.  You still might want to send resumes out via the internet as part of your strategy; but why would you focus there exclusively when you can have so much more control over your next career move?!

You might be wondering precisely how to tap into the unadvertised job market. There are three strategies recommended by the Job Search Success System that help you focus on and find great jobs that will never see a major job board.

Tip #1: Have a plan

Launch a proactive job search. Know precisely what you are looking for, then reach out to get it. Know your primary target market(s), primary positions sought, geographic parameters, and timeline.

Tip #2: Pick three main job search strategies for tapping into your market

Here are two examples of techniques you can utilize:

Offer your skills to growing or changing companies: Companies that are expanding, merging, acquiring other companies, rolling out new products or services, or moving are likely to be seeking new employees to help them with their transition.

Make direct company contact: Contacting a company directly is a great way to take leadership and control over your job search. Are you interested in looking at the higher education market in your state or the top organic food manufacturers in the US? Or maybe the fastest growing healthcare oriented businesses in your city? All of these “lists” are accessible to you and allow you to tap right into your market of focus.

Tip #3: Manage your job search like a marketing campaign

Make a simple plan to move forward. Pick the hours and days each week that you plan to invest in your next career move. Block out those times and stick to them! Honor your commitment to your job search just like you would honor your commitment to your present employer to show up on time each day.

During your job search, keep things simple and focus on your actions, not their immediate results! This way you can celebrate your initial “successes”  – the completions of your daily and weekly goals. The results will unfold elegantly and abundantly and you will enjoy the satisfaction of success whether you are investing in marketing yourself or basking in the warm glow of landing your third or fourth interview!

How are job boards sounding now?  If you are ready to try a new strategy, I highly encourage you to look into Mary Elizabeth’s award-winning Job Search Success System.

And please report your success to both Mary Elizabeth and me.  I love success stories and look forward to hearing yours!

Everyone is saying to post your resume to Google…  so how do you do it?

I received this question from one of my subscribers, and will answer it soon.  But first, are you an online job seeker?  If so, I have some important recommendations for you.  Seriously…  keep reading!

Here are my top 4 recommendations:

1. Have a 100% complete profile on LinkedIn.  If you need help, contact The Essay Expert.
2. Fill out all the information on your Facebook profile completely, and post only professionally appropriate photos.
3. Maintain a Twitter account with your first and last name as your Twitter handle (eg. @BrendaBernstein).
4. Post your resume on line and link to it from all the above accounts.

Who recommends this four-pronged strategy? At least one highly successful recruiter, Shally Steckerl of Arbita, Inc. EVP, who presented to a group of career professionals at the Career Directors International annual conference in Savannah, Georgia on October 21, 2011. I was there and I was convinced.

Issues to Consider When Posting an Online Resume

Before posting your resume on line, consider privacy issues. You probably do not want to post your home address details to the entire world. City and state will suffice. You may or may want to make your phone number available to the public. (In my opinion, a public phone number is a relatively low risk and will allow recruiters to contact you.)

For an email address, consider creating a designated email for your job search and use that one on your resume. You will then cut down on any spam and you’ll be able to keep all your job-search related emails in one place, with a low risk of having them get lost amongst other messages.

How do you post your resume on line?  The answer is coming very soon…

There are many ways, and I will suggest just a few here:

1. Post it on Google docs. Here’s an article from SimplyBlog that does a great job of explaining how to do that! How to Post Your Resume with Google Docs You might need to change your Google Docs view to the old version of Google Docs if you can’t figure out some of these instructions, or you might be able to translate the instructions to the new version. I went ahead and published my resume to Google Docs. See Brenda Bernstein’s Resume!
2. Post it on indeed.com. Indeed is a highly recommended job posting site, free to both you and employers who post jobs there. If you post your resume, you will be given a URL for your resume page. The cool thing about indeed.com is that you will get a resume Applicant Tracking Systems (ATS’s) can read! You can then save it as a pdf and use it to apply to other jobs that use ATS software.
3. Create a website. The Essay Expert can help you with this. You can have a page with your resume and link to it from your other social media profiles.  BTW, everyone reading this article, if you haven’t done so already, should go ahead and purchase the domain name for your first and last name or some version of it!  Be ready with the domain so when you want to create your website you can do it.
4. Attach it to your LinkedIn profile.  First download the application Box.net and then you will be able to upload your resume.  The resume will then be available to people who visit your LinkedIn profile.

Following the above recommendations will set you up to be successful with your online job search.  Stay tuned for more tips and tricks for online job searches coming up in the next few weeks!

Were these tips helpful?  What other questions do you have?  Please comment below!

What’s the “right” way to write a resume or conduct a job search?

People ask me questions all the time about how many pages a resume should be; whether to include an Objective statement; what the value is of a web portfolio; etc. The fact is, there is no clear cut answer to many of these questions, and the answers change year by year, even day by day. They certainly can change depending on who you are, what industry you’re in, and what your experience level is.

Ask the Experts

Given that resume writing and job search strategies are constantly changing, I feel fortunate that there is a coalition of experts who spend a lot of time thinking about these issues, and even more fortunate that they share their wisdom each year.

On December 30, 2010, a consortium of 156 career experts from the U.S., Canada and the U.K. met to brainstorm about career and employment issues. They published their findings on March 14, 2011 in Findings of 2010 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers. As my readers, you are privy to the valuable findings of this group of Career Thought Leaders.

The latest trends in resume writing and job search strategies include:

1. Your Google results are the new resume. Build a strong online presence so you look good when those results come up. And monitor your Google results routinely in case of anything fishy!
2. Keep it short. Three-page resumes are discouraged, regardless of your experience level. Use “extras” or addenda if necessary for publications, technology qualifications, consulting experience, etc.
3. Culture fit is more important than your skill set. Companies hire people, not resumes.
4. Web portfolios are not as useful as you might think in most industries.
5. Brand yourself! Keep your brand consistent throughout your job search documents.
6. DO use a Core Competencies or Key Strengths section.
7. DO put a testimonial or two on your resume.
8. DO use tasteful graphic touches, including borders, text boxes or graphs when appropriate.
9. Show the company what YOU can do for THEM. Write resume bullets that clearly show the problem you solved and how you solved it.
10. If possible, write your intended job title instead of “Summary of Qualifications” above your summary. This structure makes your objective clear, and allows you to write a summary of your offerings instead of an objective.
11. DO send paper resumes! They will make you stand out from the crowd.
12. DO send a cover letter. Do not expect that it will be read. However, in some cases it is read first, so assume it will be read.
13. E-cover letters (in the body of an email) can be short and sweet.
14. Have a bio available in addition to a resume as an alternative introduction to a resume.
15. Format your resume in Microsoft Word .doc format. Have a plain text resume available as well.
16. Use Twitres (www.twitres.com) to display your resume on Twitter. Use Box.net to display your resume on LinkedIn (Box.net is my personal tip)
17. Networking is still the absolute best way to get a job. Job boards just are not an effective tool for job search, although you should use them as part of your strategy. Only 13.2% of external hires in Fortune 500 companies came from job boards, whereas 26.7% came from referrals and 22.3% came from employer career sites. Overall, somewhere between 65-95% of all new hires come as a result of networking. That’s a pretty staggering statistic!
18. Social networking an essential job search strategy, and LinkedIn tops the chart. 80% of recruiters use social media to recruit candidates. You absolutely MUST have a strong presence on LinkedIn, “the #1 online networking platform for job seekers” according to the report.
19. Clear skeletons out of your closet if you can. With so many candidates vying for each open position, any red flags mean your application is put in the “no”pile. Employers will go back 20-30 years to make sure your record is clean.
20. Become savvy with virtual technology. You might be required to attend a virtual interview, or you might choose to create a web-based resume or portfolio to get some extra notice. Need help to manage it all? Many job seekers are hiring virtual assistants just to keep up with it all!

If you want to read more detail about these top 20 points, please go to the full article, Findings of 2010 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers.

Were you surprised by any of the findings? What did you learn? Please share in the comments below.

This article was originally posted at New Grad Life.

A common misconception about resumes is that they are meant to describe what you did in your past jobs. In actuality, the most effective resumes are written from a FUTURE perspective. In other words, your resume will work if you think about what a potential employer would want to know about how you WILL perform. What experience do you have that will make you a contribution to their firm or organization?

Photo by Ed Brambley, CC-BY-SA 2.0

If you are writing a resume from the perspective of the FUTURE, here’s what will happen:

1. Measurable Results. You will write detailed bullets that demonstrate your capability to achieve measurable results. That means: include numbers as often as possible. Don’t just say you tutored students; say how many and by how much their grades improved. Don’t say you were successful; tell us exactly what results you achieved. Don’t just say “increased;” tell us by what percentage. Your readers will imply that you can produce similar results for them.

2. Finding Relevance. You will think about the purpose and priority of each item on your resume. Does it matter that you worked as a bartender if you are now applying for marketing positions? Maybe, if you you were a student working 20 hours/week and still maintained a 3.8 GPA, or if you were the highest-tipped bartender at the establishment. Additionally, bartending demonstrates your ability to multitask and interact with a wide variety of people. But it does not need to take up three lines on your resume, just because it’s what you did; you can make it a short bullet under your “Education” section to show you were doing it while in school full time.

3. Deleting Irrelevant Items. You will delete anything that is irrelevant or of minimal importance to your future. These things include stuff you did in high school. High school activities are no longer relevant – you had 4 years of college to become who you are now, and if you did less in college than you did in high school, looking into the future, the logical conclusion is that you will do less and less as time goes on.

Let us help you look your best on your resume and in all your writing. The Essay Expert provides writing help with LinkedIn profiles, resumes, cover letters, and other writing projects.

Is your Education section taking up too much space on your resume?  Are you finding it hard to fit in all the information you think is important?

Here are some of your resume Education section questions answered – maybe even questions you didn’t know you had!  These tips will help you pack in lots of information without taking up half the space on your resume.

1. Should the Education section come first or last?

If you are a new graduate from college or graduate school, or if you are applying to graduate school, your Education section genrally goes FIRST on your resume (after your header). Why? Because it’s what you’ve done most recently, and/or it is most relevant. (If you are unsure as to what is most relevant in your particular situation, ask an expert for advice.)

If you have been in the working world for 2 years or more, your Experience section will more likely come first, and Education might be last or close to last on your resume.

2.     What should the basic format be?

1. List your educational institutions in reverse chronological order, just as you do with your employment history.
2. The most important part of each school section is the name of the school you attended. Put it in bold and/or Small Caps, followed by the city and state. Use the same format you use for your employers.
3. Next put the degree you received. If you are anticipating a degree, write “Candidate for B.A,” “B.S. expected,” or “M.A. anticipated.” Fill in the appropriate degree of course.

Here’s an example (click image for full size):

You might like a centered format if your Education section is toward the end of the resume.  For example (click image for full size): 

3. Do I need a separate line for my GPA and for each of my honors?

If you need to save space, there is no need to put your GPA and honors all on separate lines. You can combine these onto one line, and you can even put them on the same line as your major. How you combine things will depend on how much room you have on other lines. Here are some possibilities:

1. BA in Political Science, cum laude, 2006 (GPA: 3.41)
2. Bachelor of Arts in Political Science, concentration in Psychology, May 2005
   Major GPA: 3.73; Cumulative GPA: 3.683

4. How should I list Honors and Activities?

You do not need an entirely separate section for either Honors or Activities. Only create these separate sections if you need to fill space! Instead, put them under the appropriate school.

Do you have a lot of honors and/or activities? If you need space, you can group them together. For instance, you can have a bullet that says “Honors:” and name your honors, separated by semicolons. Then have a bullet that says “Activities:” and list your activities, separated by semicolons. Not sure how to handle the dates of all these things? Try putting them in parentheses after the honor or activity, and before the semicolon.

Examples:

1. Honors: Undergraduate Honors Thesis Research Grant (Honors Program award); Phi Kappa Phi Honor Society; Golden Key International Honour Society
2. Honors: Dean’s List (2006-2009); Baylor University Alumni Scholarship (2005-2009); Greek Women’s Leadership Award (2009); Midwest Conference Academic All Conference Team (2008 and 2009)
3. Activities: Latino/a Student Association, Secretary (2006-2007), Delegate/Community Service Committee (2005-2007); Mexican Student Organization, Social Chair (2005-2006); South American Student Association, Member (2004-2007)
4. Activities: Varsity Women’s Basketball Team, Four Year Letter Winner; Pi Beta Phi Fraternity, Board Director (2006-2007) and Member (2004-2007); University Chapel Choir, Member (2004-2007)

5. Do I need a separate section for Study Abroad?

No! Study abroad is part of your undergraduate education. It can be a bullet, or if you want to emphasize it because of your international interest or language ability, you can bold it. Do not put a space between your undergraduate degree section and the study abroad section, unless you need to fill space.

Example of bullet format:

[end of undergraduate section here]
•      Junior-year semester at University of East Anglia, Norwich, England (1993)

Example of bolded section under undergraduate section:

[end of undergraduate section here]
Reid Hall, Columbia University, Paris, France
Summer 2003 Study Abroad (Coursework: 19th Century French Painting, French Language)

6. How long should the Education section be?

Unless you’ve earned five different degrees from five different schools already, your education section generally should take up a maximum of a third of a page. This means it’s important to get Experience to put on your resume and not rely on your Education to get you a job!
Implementing these 6 suggestions will give you a great start on the Education section of your resume, making it both efficient and effective.

Did these tips help you with your resume?  Please comment below.

Who else would you want to take advice from but a hiring manager? US News & World Report offers 21 tips straight from the people who judge your job applications. I wouldn’t argue with their advice if I were you! 12 Things Hiring Managers Wish You Knew – from Yahoo Finance and US News & World Report.

I have received many inquiries lately from clients who think it’s a good idea to copy their current job description into their resumes, and/or copy the job description of the position they’re applying for into their resumes.

I STRONGLY recommend against both tactics.

1. Copying current job descriptions:

Your current job description is just a list of job duties.  The cardinal rule for resumes in today’s job market is to write your resume as a list of achievements and accomplishments, NOT as a list of job duties!  I would go so far as to say that your job description has very little to do with what you actually do and accomplish in your position.

I’ll take myself as an example.  The job description for my current position at the University of Wisconsin Law School says that I counsel students on their legal career search.  It doesn’t say what my success rate is, or how creatively I work with students’ cover letters and resumes, or that I created a PowerPoint presentation on Resumes for Law Students.  It doesn’t mention the 5 job search resource manuals I created for various big cities across the United States.  It doesn’t mention the positive feedback I get from the students I work with.

It is my job to put these successes, which are nowhere to be found in my job description, into my resume.  They speak much more to what I will accomplish in my next position than that I “assist students with resumes and cover letters.”

Guess what?  You don’t need your current job description to write your resume.  Just write about the things you’ve really done that will be relevant and impressive to the reader.

2. Copying future job descriptions:

I’m willing to bet that a lot of people make this mistake.  If you make it too, you will have a lot of company from people who do not get called for interviews.  Copying and pasting requires no creativity and actually makes it appear that you did NOT do the things you claim you did.  All it does is show a hiring manager or HR person that you can cut and paste.

Instead, FIRST write your resume to highlight your accomplishments.  Create the best document you can create.  AFTER you have put together a great resume, THEN see if there are small tweaks you can make to include some of the keywords from the future job description.

For instance, I recently worked with a client applying for a Senior IT Director position.  The position description listed “Develop and approve exceptions to policy…”  His finished resume did not have the phrase “exceptions to policy” in it, but he worked with exceptions to policy regularly.  He was able to add this phrase into an already existing bullet regarding his program management accomplishments.

In general, when crafting a winning resume, truth and honesty are the best policy.  Don’t get lazy or think you’re “working the system” by using the cut and paste functions on your keyboard.  What will get you an interview is your unique accomplishments.  Focus on those and you will see success in your job search.

Still need some help to make your resume great? Contact The Essay Expert about our Resume and Cover Letter Services.

MSN Careers tells you why some of your preconceived notions of what to do — and not do — in your job search might just be unfounded rumors.  7 Job Search Myths Debunked – by Julie Jansen

Dr. Sander Marcus offers some spot-on observations about how to make sure you resume makes the impression you want it to make. It’s not easy to get past the eagle eye of a resume reader! If you want help in doing so, contact The Essay Expert. Here’s the article: Top 7 Reasons Why a Potential Employer Won’t Read Your Resume and What to Do about It.

Straight from the horse’s mouth, folks! If you want your resume to make it past the eagle eyes of a recruiter, make sure to read this brutal yet honest article. It takes the mystery out of question, “Why aren’t they calling me?” What do you think… would your resume make the grade? Impact Hiring Solutions Blog’s How Recruiters Read Resumes in 10 Seconds or Less