My e-book, LinkedIn Power Tune-Up, has been very popular for a long time in its current pdf format.  It has now been renamed and repackaged as How to Write a KILLER LinkedIn Profile…  and 18 Common Mistakes to Avoid — now available in Kindle format from Amazon.com!

I would be thrilled if you would purchase the book and encourage your friends to do so as well!  And I have an even more pressing request.  Many of you have already read my book. I would be most appreciative if you would take five minutes to write a review and post it on Amazon.  Post a Review Here.

In exchange for writing a review by March 15, 2012, you will be entered into a drawing for a $10 Amazon Gift Card!  There will be 3 lucky winners!!

You might be thinking, “But I haven’t read the new book, only the old LinkedIn Power Tune-Up Book.” Not to worry.  The book is almost exactly the same, except it has a cool new cover and an interactive table of contents.  If you write a review of the book you already read, it will be completely appropriate for the Amazon version.

My publishers tell me that good reviews are the key to success when it comes to selling e-books on Amazon.  So I’m hoping you will jump in and add your voice to the community of people who have found value in what I offer.  I want as many people as possible to have access to the essential information in How to Write a KILLER LinkedIn Profile so that they, like you, can find success in their LinkedIn networking efforts.

If you haven’t read my book yet, please consider purchasing it on Amazon…  or just sign up for my e-list to get the pdf version for FREE!

Questions or comments on my book?  Please post in the comments!  And thanks in advance for spreading the word about the value of How to Write a KILLER LinkedIn Profile.

Many people are flummoxed when it comes to choosing a LinkedIn profile headline.  What keywords should they include?  How do you get that up and down symbol ( | )?  (Hit shift and the backslash key.) Is it more important to have keywords or a Tagline / Unique Selling Proposition (USP)?

This article will mainly address the last question:  Keywords or USP?  The answer to the question depends on your main goal with your LinkedIn profile.

Below you will find several situations you might be in.  Find yourself as closely as possible and handle your headline in the most appropriate way for your situation.  If you don’t find yourself exactly, find the nearest match and adjust from there.

1.  You are a job seeker and you want to be found in searches.*

If you are a job seeker, your main goal is probably to be found and contacted by recruiters and hiring managers.  If so, you need to focus on keywords in your headline.  Keywords are the terms a recruiter would be searching for if looking for someone like you.

The prevailing wisdom is to choose 4-5 words as keywords and leave it at that.  Adding extra words or extra characters like your email address may serve to dilute the effectiveness of your headline.

Examples of good headlines are:

Manufacturing & Supply Chain Executive | Asia

Procurement & Contract Specialist | Treasury Manager

Account Executive | OEM Sales | Field Sales | Territory Manager

Director Communications | Branding | Online Marketing | Social Media

Note these headlines zero in on the most essential keywords and do not add any fluff to dilute their impact.

Some job seekers write “Open to New Opportunities” in their headline.  Some recruiters actually search on the term “opportunities” and might find you that way.  Other recruiters will skip over you if you put that phrase in your headline.  My advice is to try it one way, and if you’re not getting the attention you want, try it another way.  That’s the beauty of social media …  nothing is ever engraved in stone.

2.  You are a job seeker and your main goal is to look good when people find you.

Perhaps you are currently employed and doing a very selective and confidential job search.  Or perhaps you want people to look for you primarily after you have contacted them.  If so, you may not particularly be looking to be found in searches.  In this situation, you have more flexibility when crafting your headline.  I recommend that you write your job title and a catchy phrase, tagline, or Unique Selling Proposition.

Examples:

High-Powered Financial and Analytical Trainer | Propelling International Business Teams to the Top

Program, Process and Project Manager | Creating and Implementing Innovative Technological Solutions

Managed Care Professional | Building relationships with attention and integrity

For more ideas on catchy headlines, see my article, Your LinkedIn Profile *HEADLINE* – What Would Draw You In?

3.  You are a business owner or professional and you want people to find you.*

If you are a business owner or professional wanting to attract clients, stack your headline with the keywords your clients would be searching on.  My headline says:

Essay & Resume Writer | Executive Resumes | Personal Statements | LinkedIn Profiles | Web Copy

The result of having these keywords in my headline (and also in my summary, specialties and job titles) is that many people find me when they are seeking the services I provide.

During admission season I change my keywords to emphasize college essays and MBA Admissions consulting.

Change your keywords as much as you want until you get the number of visitors to your site each day that you’re looking for.

4.  You are a business owner or professional and you just want to build a close network of solid business connections.

If you are laying low on LinkedIn and selectively building a network, really all you need is your job title and organization.  LinkedIn will take care of that for you.

*NOTE TO THOSE IN CATEGORIES 1 & 3:  Remember that the number of hits you get on your LinkedIn profile will always increase when you increase your number of connections.  For more on that topic please view my signature webinar, How to Write a Killer LinkedIn Profile.

BEWARE of the LinkedIn Default! 

If you update your current job position, LinkedIn automatically changes your headline unless you catch the box that lets you opt out.  If this happens, take control and change your headline if you want it to say something different!

Like so many things, there is no “one size fits all” answer to the LinkedIn Headline question.  If you’re not sure what the best way is to approach yours, comment below or contact The Essay Expert for assistance in crafting a KILLER LinkedIn Profile!

On December 13, 2011, LinkedIn released its “most overused” buzzwords list for 2011.  Here is the list of the top 10, with “creative” reigning at the top.  When a particular country or countries stood out for overuse of a term, the country name(s) are listed in parentheses:

1. Creative (Australia, Canada, Germany, the Netherlands, the United Kingdom and the United States)
2. Organizational
3. Effective (India)
4. Extensive experience
5. Track record (Singapore)
6. Motivated (Ireland)
7. Innovative
8. Problem solving (Italy)
9. Communication skills
10. Dynamic (France)

The good news?  Some people heeded last year’s list and stopped overusing at least some of the following 2010 Overused Buzzwords:

1. Extensive experience
2. Innovative
3. Motivated
4. Results-oriented
5. Dynamic
6. Proven track record
7. Team player
8. Fast-paced
9. Problem solver
10. Entrepreneurial

The four exact matches between 2010 and 2011 years are “motivated,” “dynamic,” “innovative” and “extensive experience.” There are also some near matches with “problem solving” vs. “problem solver” and “proven track record” vs. “track record” (I personally have tired of all of these terms).

I believe job seekers and career professionals have done some good work changing the landscape — four of the terms on the list have changed, and all of them have changed rank.   Let’s face it:  There will be overused words every year.  I’m just glad to see we’re learning lessons along the way.

How Creative are You?

This year’s primary lesson:  Don’t say you are “creative” – demonstrate your creativity!  Design and upload a PowerPoint presentation to SlideShare and post it to your LinkedIn profile.  Give examples of marketing strategies you devised.  Include your artistic portfolio in your profile.  And don’t use the same words everyone else is using!  We now know that asserting you are “creative” is a sure way to prove that you are not.

Met or Exceeded Organizational Goals?

“Organizational” is a bit tougher.  How do you say you met organizational goals without saying you met organizational goals?  One thing to keep in mind is that of course you are going to strive for and meet organizational goals!  What other goals would you possibly want to report?  I admit I will be a little sad to let this term go, but I see the point of finding alternatives.  “Meet targeted goals” would be just as effective (oh did I say “effective”?  Send me to India where I’ll be in good company!)  Or perhaps a chart of goals vs. accomplishments would obviate the need for the term “organizational.”  I predict that next year “goal(s)” and “target(s)” will top this list.

Devise an Effective Strategy Lately?

Thankfully there are a multitude of ways to convey the concept of “effective.”  “Successful” is the clearest alternative, followed by “winning,” “profitable,” “lucrative,” “productive,” “fruitful,” “targeted” and even “efficacious” (I don’t love that last one as a resume/profile adjective).  Take your pick or find another way to say what you mean!  (Sometimes you can just leave out the adjective completely, as I did by avoiding “find another effective way” in that last sentence.)

As for “extensive experience” and “track record,” these terms are like nails on a blackboard to me.  I see them a lot and make short work of them on my resumes.

How many of these top 10 overused words show up in your profile?  Please share below.

And  if you want expert assistance to craft a LinkedIn profile that stands out in a sea of 135 million LinkedIn users, contact The Essay Expert through our Web Form or at 608-467-0067.

Like this article?  You might also enjoy Ten Buzzwords to Take Off Your LinkedIn Profile Now published by Time Newsfeed.

Everyone is saying to post your resume to Google…  so how do you do it?

I received this question from one of my subscribers, and will answer it soon.  But first, are you an online job seeker?  If so, I have some important recommendations for you.  Seriously…  keep reading!

Here are my top 4 recommendations:

1. Have a 100% complete profile on LinkedIn.  If you need help, contact The Essay Expert.
2. Fill out all the information on your Facebook profile completely, and post only professionally appropriate photos.
3. Maintain a Twitter account with your first and last name as your Twitter handle (eg. @BrendaBernstein).
4. Post your resume on line and link to it from all the above accounts.

Who recommends this four-pronged strategy? At least one highly successful recruiter, Shally Steckerl of Arbita, Inc. EVP, who presented to a group of career professionals at the Career Directors International annual conference in Savannah, Georgia on October 21, 2011. I was there and I was convinced.

Issues to Consider When Posting an Online Resume

Before posting your resume on line, consider privacy issues. You probably do not want to post your home address details to the entire world. City and state will suffice. You may or may want to make your phone number available to the public. (In my opinion, a public phone number is a relatively low risk and will allow recruiters to contact you.)

For an email address, consider creating a designated email for your job search and use that one on your resume. You will then cut down on any spam and you’ll be able to keep all your job-search related emails in one place, with a low risk of having them get lost amongst other messages.

How do you post your resume on line?  The answer is coming very soon…

There are many ways, and I will suggest just a few here:

1. Post it on Google docs. Here’s an article from SimplyBlog that does a great job of explaining how to do that! How to Post Your Resume with Google Docs You might need to change your Google Docs view to the old version of Google Docs if you can’t figure out some of these instructions, or you might be able to translate the instructions to the new version. I went ahead and published my resume to Google Docs. See Brenda Bernstein’s Resume!
2. Post it on indeed.com. Indeed is a highly recommended job posting site, free to both you and employers who post jobs there. If you post your resume, you will be given a URL for your resume page. The cool thing about indeed.com is that you will get a resume Applicant Tracking Systems (ATS’s) can read! You can then save it as a pdf and use it to apply to other jobs that use ATS software.
3. Create a website. The Essay Expert can help you with this. You can have a page with your resume and link to it from your other social media profiles.  BTW, everyone reading this article, if you haven’t done so already, should go ahead and purchase the domain name for your first and last name or some version of it!  Be ready with the domain so when you want to create your website you can do it.
4. Attach it to your LinkedIn profile.  First download the application Box.net and then you will be able to upload your resume.  The resume will then be available to people who visit your LinkedIn profile.

Following the above recommendations will set you up to be successful with your online job search.  Stay tuned for more tips and tricks for online job searches coming up in the next few weeks!

Were these tips helpful?  What other questions do you have?  Please comment below!

Breaking News about LinkedIn’s Company Follow

LinkedIn announced on October 10 that it was rolling out yet a new feature that will change the face of what it means to follow a company on LinkedIn.  For a year and a half prior to this development, it has been possible to follow companies on LinkedIn.  But the information available was rather limited, i.e.,  1) when employees join, leave or are promoted; 2) new job opportunities; and 3) company profile updates.

If you are a job seeker interested in working at a company, or if you are a recruiter, the three pieces of information listed above can be quite useful.  You can keep track of useful tidbits like how many and what type of people a company is hiring, how many people get promoted, and how many employees leave the company.  As LinkedIn suggested in its April 2010 announcement about the Company Follow feature, Get on the inside track with “Company Follow,” if you are geography teacher you might be quite interested if you see web technology companies hiring people like you!

What was missing from the Company Follow feature was the ability to get news and information from the company itself. That has now changed with the advent of…  Company Status updates!

Yes, it’s true. Companies on LinkedIn can now act just like people and post updates to their very own status bar.  With a 500-character limit, these updates can be substantial. And you can follow them with a simple click of the mouse!

Here’s a video about the new feature:

Click here to watch a video about this new feature!

What’s in it for you?

How might company updates help you as a job seeker?  Well, you have probably heard a lot about the “hidden job market.”  Most high level positions are actually filled without being advertised. Note well:  Status updates allow you to find out any news that a company thinks is important to share.  If you read these updates carefully, you might find a good reason to contact the company, comment on these new developments, and make a positive impression on a decision-maker.

You might be thinking, “Well, if company updates are available to everyone, won’t everyone be pestering these poor decision-makers with congratulatory notes and other correspondence?” My best guess is that most people will not take advantage of the opportunities presented by Company Follow. They might not be paying attention, or they might be too scared to write a letter to a decision-maker. By truly utilizing the information that is available, you will set yourself apart.

You may already have ideas of companies you want to follow.  Start following them!  In addition, take a look at the Search for Companies homepage.  You will be given “Companies You May Want to Follow,” much the same as you can find “Groups you Might Like” under the Groups tab.

Follow The Essay Expert’s Company Page on LinkedIn

Here’s a great idea: How about starting by following The Essay Expert! I will be updating my status from time to time to let you know of developments that might interest you. And I will always be happy to hear from you in response to my updates.

For any company owners reading this, you have a new task to add to your list:  updating your company status bar and starting to gather followers.  As of now, posting is a “by hand” type of job, though I hear HootSuite is working on integration. LinkedIn might not catch up to facebook when it comes to creating company buzz, but for job seekers LinkedIn is still the place to be…  and to follow.

Follow The Essay Expert!

I need your help.

LinkedIn announced on August 9, 2011 that they have rolled out yet another new feature on their site:  the “Improve Your Profile Tool.”  According to the LinkedIn blog, this tool “analyzes your profile and offers you personalized profile recommendations to help you put your best foot forward.”

Clichés aside, this tool could be extremely useful to you if your profile is not 100% complete, or if you have failed to include key information.

Here’s my problem: 

I ran the Profile Makeover on my own profile, and all it told me was that I didn’t advertise my date of graduation from high school (I left it out by choice, as some of you might as well); I didn’t list the degree I got from high school (pretty obvious isn’t it?); and I didn’t specify the concentration of my J.D. (there wasn’t one – a J.D. is a J.D.).

Where I’m left, as a LinkedIn profile writer and editor, is that I have no idea what other types of suggestions LinkedIn might make to its users who have not optimized their profiles.

That’s where you come in.

I would love for you to put your profile through the Improve Your Profile process and report back on this blog what the tool tells you is missing or incorrect in your profile.

I will then know what advice I should be giving to people about LinkedIn, and what information LinkedIn will take care of.  I don’t want to be duplicating things unnecessarily!  The data you provide will greatly inform the content I choose to convey in my e-book and LinkedIn webinars.

To use the tool, start at LinkedIn’s article, LinkedIn Profile Makeovers just got easier, and then click in “Improve your LinkedIn Profile today!”

Are you game?  I look forward to learning from the community what improvements LinkedIn thinks you should make to your profile.

I promise to make good use of your comments.  And I don’t really think I am out of a job…  I just won’t be doing the things a computer can do quite well on its own.  Just in case, though, maybe I should make sure my LinkedIn profile is updated.

Any ideas on how I can do that?

On July 24, 2011, LinkedIn announced their “Apply with LinkedIn” system.  According to LinkedIn’s Blog, Apply with LinkedIn will allow you to “submit your profile for any job application on the web with one simple click.” Most notable about this program is that companies will be able to install a button on their websites, allowing applicants to apply using a LinkedIn profile!

You now have another incentive to write a KILLER LinkedIn profile.

LinkedIn claims that over one thousand companies are jumping on the bandwagon, including big names like Netflix, TripIt and Photobucket.

The following are LinkedIn’s 3 advertised selling points for job seekers:

1.  You can modify your profile for each position.

If you want to cater your profile to each job position, this is your chance.  Of course, you could get in trouble if the company were to go back and check your profile to find that it looks completely different from the profile you submitted…  so don’t modify too much!

2. LinkedIn will show you the names of people who can introduce you to someone in the company.

We all know that the way to get a job is through networking, and LinkedIn apparently will help you get started.  I wonder how effective these leads really are, however, since if everyone who applies for the position is given contact information of people at the company, these contacts might be inundated with communications from hundreds of job seekers. This feature could lose its power pretty quickly.

3. LinkedIn will track all your applications for you!

Tracking services and historical information on your job search?  Now that is a huge advantage, especially for the organizationally challenged!  All you have to do is go to the “Saved Jobs” tab under the Jobs category, and you’ll be able to view a record of all the jobs you’ve applied to.  Imagine twenty or thirty years from now looking back nostalgically on those first Apply with LinkedIn attempts.

Your STELLAR LinkedIn Profile!

The most important takeaway of this roll-out as I see it is that if you are planning to apply to one of the thousands of companies who soon will be using the Apply with LinkedIn button, you will really need to make sure your LinkedIn profile is 100% complete – and that it sparkles!

The Essay Expert is here to help you, through webinars and direct services, to create a profile you are proud of.  View The Essay Expert’s LinkedIn Profile Services and contact us through our web form or at 608-467-0067.

Many people approach me to ask whether it’s worth the price to subscribe to LinkedIn Job Seeker Premium.  One of my subscribers, Susan Poseika, signed up for the one-month free trial and was kind enough to share her evaluation of the service.  Her experience is anecdotal — only one person’s experience — and does not necessarily predict what anyone else will experience. Still, I thought it would be valuable to share.

As background, I invite you to read an article I wrote about LinkedIn’s Job Seeker Premium.  You might also want to view LinkedIn’s VIDEO about the service, available HERE.

LinkedIn claims the following advantages of Linkedin Job Seeker Premium on the subscription page:

• Get noticed by recruiters and hiring managers with a JobSeekers Badge
• Zero in on $100K+ jobs with detailed salary information
• Move to the top of the list as a featured applicant
• Contact anyone directly through InMail – response guaranteed
• See who has viewed your profile with details
• Get introduced to the companies you are targeting
• Let recruiters message you for free through OpenLink
• Get Priority Customer Service

Below is what Susan reported as her experience with Job Seeker Premium:

Get noticed by hiring managers and recruiters with LinkedIn badge:
I did not notice a difference with this feature. Recruiters had contacted me when I did not have the badge; however, during the month I had the badge, there was nothing.

After I took the badge off (after the free month) I still did not see any change.

Move to top of the list as Featured Applicant:
I did not notice a difference from this feature.

InMail:
With InMail, Linkedin members can contact anyone without knowing their contact information or going through introductions from other LinkedIn members. However, if you get a deep enough network, there would be a way to connect with the same people, if not through direct invitations, then through introductions.

Note from Brenda:  Two other ways to connect with people you don’t know are 1) by joining a group where you are both members 2) by looking for the person’s email address, either in the person’s profile (many members include their email address) or by searching the web.  If you know a person’s company then often you can figure out their email address.  For instance, if you are looking for Peter Cantor who works at samplecompany, go to samplecompany.com and find an email address.  If you find sarahj@samplecompany.com, then you have a good chance that Peter’s email address is peterc@samplecompany.com.

Who has viewed your profile:
With the Free version, you can see who has viewed your profile over the last week only. With Premium, however, you can see who has viewed your profile over the last week, last month, or more.

In both cases, you can view a trend chart of profile viewing. The trend chart is an excellent feature that allows you to see whether profile viewing is going up or down. For those job seekers who check once a week, the Premium account won’t really give you anything you don’t already have.

Note from Brenda:  With the paid service, you can see the full list of the people who viewed you. With a free account you can only see the most recent five viewers.  Whether you have a paid or free account, you can see the names of your viewers IF they set their privacy settings to allow you to see them. Otherwise you will get only a description of their industry.

Get introduced to target companies:
With the Free version, you can get introduced, through one of your contacts, to up to a maximum of five targeted companies. With the Premium version, you have the potential of twenty-five.

OpenLink Networker:
I did not notice a difference with this option.

Back to Brenda:

Where I’m left with all this is that if you can afford it and you are targeted in your job search, you may as well use the enhanced service.  One thing Susan didn’t mention is that the service provides tools to help keep your job search organized.  She tells me she did not have a chance to test-drive that aspect of the service, and believes it would be quite useful over time.

“If you can,” recommends Susan, “take advantage of any free one-month offer, have a targeted strategy, and use the service to its maximum potential. By doing so, you should see this feature leading to off-line/personal contact, which is the goal of using of Job Seeker Premium.”

I couldn’t agree more.  And if you have a story to share about LinkedIn Job Seeker Premium, you might be featured in a future blog!

Need Linkedin profile writing or strategy assistance?  Contact The Essay Expert for a 15-minute consultation.

Many people on LinkedIn make the mistake of copying their resume summary statements into their LinkedIn Summary section.  There are three major problems with this strategy:

Problem #1: Trite Phrases

Often your resume summary is laden with overused phrases like “Results-oriented team player with a proven track record…” or “Dynamic, motivated self-starter with extensive experience…”

If your resume summary looks anything like the above examples, please rewrite it and hire a professional resume writer if necessary!  This type of language belongs neither on your resume nor in your LinkedIn profile.

Problem #2: LinkedIn Summary Real Estate

You have 2000 characters at your disposal for a LinkedIn Summary, vs. three to four lines maximum for your resume summary.  Why would you choose not to use all that real estate to say something – really say something – about yourself?

Problem #3: Keywords

Your LinkedIn Summary is an essential place for you to insert keywords if you want to be found on LinkedIn.  By inserting a 3-line summary, you lose out on your chance to build keywords into your profile.

Resume Summary Example – For Resumes Only

Here’s an example of a very strong resume summary statement that does NOT belong in a LinkedIn Summary (note I DO like this statement as a resume summary statement – in fact I wrote it!):

LeeAnn Dance — Producer  – Writer — Editor

Award-winning television producer and groundbreaking investigative reporter —  experience covering issues ranging from pre-election to international news, with special emphasis on East Africa.  Creator and writer of highly acclaimed documentaries and promotional videos for non-profit organizations. Eight years as producer for CNN.

LinkedIn Summary Example – Great Model!

What would a LinkedIn Summary look like for LeaAnn?  Here is the statement we wrote for her:

• Award-winning investigative and documentary television producer

Video production and broadcast journalism have been my passions for over 20 years, ever since receiving my MS in Journalism from Columbia University. I have produced everything from groundbreaking news stories for CNN to promotional videos for non-profit organizations, and I am currently hosting a blog radio show for parents relaunching their careers.

My journalism background gave me the ability to distill a large amount of material and hone in on what’s true and important. I can pinpoint the real message that needs to be conveyed, creating a human story that moves and inspires an audience.

• Promotional Videos for Non-Profit Organizations

As a freelance video producer, I specialize in creating high caliber, professional and creative promotional videos for non-profit and educational organizations. I understand the budgetary constraints of non-profit organizations and will work within a range of budgets and scope of work.

Funders respond to high quality video presentations that effectively convey your organization’s message. I will take your message, target it, and transform it into a concise and meaningful array of pictures, words, and sounds. You will then have the power of an impactful video to present your organization’s activities at fundraising events and through the web.

• Back in Force

In addition to being a video producer, I was a stay-at-home mom for 13 years, and I am committed to providing resources to women who are returning to the workforce. The Back in Force blog chronicles my journey and shares information about the return-to-work process.

Blog topics include emotional roadblocks to relaunching, preparing your resume, updating your wardrobe, and preparing your family for re-entry.

Check out my weekly blog talk radio show on relaunching your career, with guests including authors, career counselors, therapists, and employers. (www.blogtalkradio.com/backinforce)

What works about this LinkedIn Summary Example?

1. Conveys LeeAnn’s story and her passion (the resume summary does not).
2. Contains multiple keywords that will get LeeAnn found on LinkedIn.
3. Covers the different facets of what LeeAnn has to offer.
4. Draws the eye to sub-headings so that readers can easily see what LeeAnn is about.  The text is broken into bite-sized pieces, not so blocky that no one will read it.
5. Has a call to action.

Note that the resume summary does NONE of these five things, even though it is perfectly great as a resume summary.

Can you write a LinkedIn Summary Statement for yourself that accomplishes at least four out of the five functions listed above?  If yes, great — go for it!  If you need help, consider contacting The Essay Expert for a free 15- minute consultation.  We will be happy to write you a LinkedIn Summary that will help you get found on LinkedIn and have the impact you want on the people who read your profile.

Some of you have been on my LinkedIn webinars before. At least one of you got a call from a recruiter one week after making the changes I suggested — just from listening to the webinar!  Want to hear the recording of my last webinar?  Click on  How to Write a Killer LinkedIn Profile.

Your next opportunity to hear me present LIVE is this Wednesday, April 6, 2011 at 12:00pm Central time.  

Why would you want to attend this webinar?

If you are a professional in any industry, you simply can’t afford to have a mediocre LinkedIn profile. Your potential employers will all be scrutinizing your profile, and you want to make a great impression. In this webinar, I will take you through the most important sections of your profile and the most important strategies for getting found.

Topics covered:
• Why care about LinkedIn?
• What’s the point of 500+ connections?
• What should I write in my headline to get found?
• What should I write in my Summary?
• What are LinkedIn applications and how do I use them?
• How do I add LinkedIn’s new sections to my profile?
• How can I make the most of LinkedIn groups?

Join me and Robert Shindell of ilostmyjob.com to learn the answers to these questions – and make a “Killer” impression on the people who find you on LinkedIn.

Wednesday April 6th -
12:00pm CST