Posts Tagged ‘LinkedIn Tips’

Top 7 Mistakes You Didn’t Know You Were Making on LinkedIn®

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It’s July 2014! For me, The Essay Expert, this month marks the 2nd full year that How to Write a KILLER LinkedIn® Profile has been trending as #1 in Amazon’s Business Writing Category. I continue to be very excited about being a best-selling author—and I’m looking forward to my DreamBank presentation on how I got here, coming up on Thursday July 17!14

Part of what’s contributed to the success of How to Write a KILLER LinkedIn® Profile is that I keep updating it with new information and tips. In honor of the book’s anniversary as #1, I thought I’d let you in on some of the mistakes that even the most advanced LinkedIn® users might be making. These are not the ones you see in all the Top 10 lists out on the internet!

1) Giving up on connecting with the right people

What do you do when you do an Advanced search for people on LinkedIn®, get the perfect result, and then run into something like this?

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With the above contact, I searched on the keyword “venture capital,” however, there was no connect button and no way to send him anything but InMail, and LinkedIn® wanted me to upgrade in order to see his profile. Thankfully, when this happens to you, you have two “top secret” options to view someone’s profile even if LinkedIn® tries to block you.

Option A:

This workaround will allow you to connect with anyone on LinkedIn® as long as you can view their headline.

First, copy the person’s first name, last initial and headline into a Google search box and the result that shows up in Google will include the full name:

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Check it out! The LinkedIn® member’s full name shows up and you don’t have to upgrade! Clicked on the link and here’s what appears:

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Notice the Connect button? By clicking on Connect, you can write a brief note to the member and start up a conversation with an invitation request. If the person accepts, you will be able to see his or her full profile – without purchasing a premium account.

Option B:

Another “top secret” trick for when all else fails is to share a person’s profile. Here’s how:

  • First, contact a friend or family member and tell them you will be sending them a message via LinkedIn®.
  • Then, select the People option from the search bar drop down menu:
  • You will likely not have access to the individual’s full name, so if you already know who you want to connect with, try typing their first name and job title into the search bar. Or if you just want to connect with several supply chain managers, type in “supply chain manager” and you will return a full list of people with the same identifying information.
  • Then scroll to find your desired connection, hover over the drop down arrow to the right of the “Send InMail” button, and select “Share”:5
  • Send your message, then check your sent messages and you’ll see there is a link to the profile you just shared.

  • Click on the link and you will be able to read the entire profile and contact the person! Yes it’s kind of like magic.

2) Leaving keywords out of your job titles

Pretty much everyone knows that keywords are a must in your LinkedIn® headline. But not everyone realizes the importance of keywords in your job titles. Don’t get limited in your job title fields by entering your actual job title and nothing else. There’s nothing wrong with a job title, but you have 100 characters to use in those fields. So use them! Any keywords you have identified for your headline will benefit you in the job title fields as well; you will get extra mileage by repeating your keywords as much as is appropriate.

Example #1

Before: Vice President Human Resources

After: Vice President Human Resources | Director of Human Resources | HR Generalist

Example #2

Before: Director of Engineering

After: Director of Engineering ½ Technology Development Manager ½Biomedical Engineer

Example #3

Before: Health & Wellness Educator

After: Health & Wellness Educator ? Corporate Wellness Program and Holistic Health Services

Take a look at your job titles. Are yours optimized for LinkedIn® SEO? If not, go add some keywords!

3) “Appending” your Specialties to your Summary when prompted

If you are a long-time LinkedIn® user, you might still have a separate Specialties section. You’ll know you have this section if you go to your Edit Summary page and it looks like this:

If you see the message in blue prompting you to “Append specialties to summary,” DON’T CLICK! If you do, you will lose out on 500 characters’ worth of keywords or have to cut down your Summary section to add them; and once you delete your Specialties section you won’t be able to add it back.

If you do not have a separate Specialties section, not to worry. You can still use your Summary section to include keywords for searchability in LinkedIn®’s Advanced Search function. You can create a “mock” specialties section within the Summary simply by typing the word “Specialties” and following it with a keyword list; or you can integrate your keywords into your Summary paragraphs.

4) Ignoring the Jobs features

LinkedIn® is pretty much THE place to find a job in today’s marketplace. If you are a company, you need to be advertising job openings there. If you are a job seeker, you need to be looking for jobs there DAILY.

The most obvious place way to post and seek jobs is through the Jobs tab.

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Just by clicking on Jobs, you’ll be given a list of jobs that match the keywords in your profile. But you’ll probably prefer to use the Advanced Search function to find jobs in the geographic area(s) and with the job title(s) that interest you. Here’s a sample search result:

You can save your searches to make it easy to get the latest postings for the jobs you want. And you can apply right from the LinkedIn® site.

It costs $195 to post a job for 30 days on LinkedIn®, and if you use this feature you are likely to get matched with very desirable candidates. If you don’t have the budget to post a job officially, consider posting it in the Jobs Discussions within LinkedIn® groups. You won’t get the same exposure as you would if you posted to Jobs, but some savvy job seekers do look in the Jobs Discussions for openings. Be sure to post any Jobs Discussions in groups where your target market will be members.

5) Not leveraging the Find Alumni feature

We humans get downright silly when it comes to Alumni connections. Perhaps the only thing we are more loyal to than our college is our sports teams. We just trust and love anyone who went to our own college way more than we do anyone else. Therefore, if you are not using the Find Alumni tool on LinkedIn®, you are missing out on getting some seriously preferential treatment. The feature is located under the Network tab.

Use it to find alumni from your own college or high school, or even from other schools. Then send some messages to these folks. They will want to help you!

For more on how to leverage this great tool, see The Best Way to Network with Alumni on LinkedIn on the LinkedIn® Official Blog.

6) Using symbols and formatting that doesn’t translate

The symbols and formatting accepted by LinkedIn® change every day. Pay attention! When you copy any text into your LinkedIn® profile, check to see if it looks the way you want it to look before making it public!

Hint: If you see a formatting trick or symbol you like in someone else’s profile, you can easily and reliably copy and paste it into yours.

7) Keeping it on line

Too many people think that having a LinkedIn® profile and having online conversations is sufficient to build a network and get results. It’s not. The people I’ve given and gotten the most value through LinkedIn® are the people I’ve spoken with on the phone or met in person.

Next time you make a new connection on LinkedIn®, how about picking up the phone and talking to them? Or, if you’re traveling to any city, see who in your network you can meet for coffee. I have met LinkedIn® connections when traveling to Chicago, Austin, San Francisco and more. These connections that have led to opportunities to make presentations and build my business in various ways.

People like to meet people. Don’t forget that there is a human being behind every LinkedIn® profile … and chances are every one of them has a telephone and goes out for coffee dates. Go meet them!

If you learned something from this article – or have another tip you want to share – please comment below!

The Magic LinkedIn® Formula

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My e-book, How to Write a KILLER LinkedIn® Profile, enumerates 18 “Mistakes to Avoid” as well as 7 “Bonus Tips.” That’s a total of 25 items that I think are important for every LinkedIn® user to understand and implement (actually more than 25, since many of the chapters have subpoints as well).dreambank

Nevertheless, on Wednesday I will be giving a presentation at American Family Insurance’s DreamBank on “Top Five LinkedIn® Mistakes.” Not 25, but 5.

It’s not easy to choose the top five, but I managed to do it. Not only that, but I even narrowed it down to three general categories. I call this my “Magic LinkedIn® Formula” and even if you’re unable to attend my presentation live on Wednesday, you can benefit from the formula.

Success on LinkedIn® comes down to what I have dubbed the “3 Ls” (not to be confused with the class of students in their third year of law school):

  1. Locatability
  2. Likeability
  3. ALiveness

1. Locatability

If no one finds you on LinkedIn®, there’s not much point in having a profile. Unless you are in a rare situation where you prefer not to appear in LinkedIn® searches, easy locatability means you will get in front of the people searching for someone like you. For job seekers and business owners, being found by a target audience is one big key to success.

Increasing your locatability entails two main actions: 1) putting the right keywords in the right places, and 2) growing your network aggressively and appropriately to at least 500 connections. A combination of well-placed keywords and a robust network is a winning LinkedIn® strategy.

2. Likeability

Just because someone finds you on LinkedIn® doesn’t mean that person will contact you. If your profile is sloppy, incomplete, unfocused, or off target, you will probably be skipped over for someone with a better presentation. If, however, people like what they see, they will be more likely to request a connection or conversation.

Likeability means sounding like a human being and not a robot; listing accomplishments without bragging; having an attractive photo and format; and putting your personality onto the page. The more you distinguish yourself as unique, the more you will encourage valuable interaction.

3. ALiveness

I like to say that having a LinkedIn® profile is like having a gym membership. You only get value from it if you do the work! Sitting on your butt will not get you 6-pack abs … or a new client or job through LinkedIn®.

Aliveness on LinkedIn® includes but is not limited to updating your profile, participating in groups, sharing valuable information, engaging in discussions, and taking relationships off line to the phone or even a coffee shop!

how-to-write-a-killer-linkedin-profileThat’s my Magic LinkedIn® Formula: Locatability, Likeability and ALiveness! Are you using it? If you already are doing everything listed above, great—you are a power LinkedIn® user. In that case, I recommend that you dive more deeply into How to Write a KILLER LinkedIn® Profile for the fine points that will bring your LinkedIn® success up even another level.

I’ll have time for Q&A at my DreamBank presentation on Wednesday, and you get to participate too. What burning questions can I answer about my Magic LinkedIn® Formula and your LinkedIn® profile challenges?

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How to Bring Your Personality into Your LinkedIn Profile!

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I received the following note on LinkedIn® this week from CEO and Creative Director Steve Klinetobe:

“I just finished reading your eBook. Thank you, thank you. Tonight I’m going to read it to the kids. Never too young to start building your network! :)”

This was probably the first LinkedIn® invitation I’ve ever received that made me laugh, and I was jumping up and down in my seat. How great when people can express themselves in their professional communications!

Humor is sorely missing from most people’s LinkedIn® profiles, and to be honest, it’s not always appropriate. But inserting your personality into your profile sure is. One of my clients, sales superstar Anna Wang, wrote in her self-authored profile, “When I’m not bludgeoning quotas with a baseball bat, I can be found rocking out with my band, or parked at a poker table.”

That’s a woman I would want on my sales team!

And Jess Hornyak, Marketing Director at KEVA Sports Center, crafted this paragraph as part of her LinkedIn® Summary:

When I was little, I wanted to drive a garbage truck. Then, I moved to Wisconsin and declared I would be the next Green Bay Packers QB once Brett Favre retired.?No one ever told me “No” (or that girls don’t play in the NFL), but soon after I found art and writing, and hopes of being the next big name in football were passed along to Aaron Rodgers.

Jess’s creativity shines through and would persuade me to consider her seriously for a sports marketing position.

Of course humor is not the only way to express your humanity on LinkedIn®. Take this example from one of The Essay Expert’s clients, a dedicated teacher with a background in HR, whose passion is teaching the “whole child”:

When it comes down to it, children *are* our human resources, and it is imperative to support them to reach their full potential. To that end, educational policy and program development are intensely interesting to me. I believe strongly in differentiation in the classroom, and I believe that this is what we should offer to all of our children.

If your career has taken an unconventional turn, revealing your personality might be particularly useful. Here’s an example from Nick D’Antonio, a law school graduate who decided to change paths (not that I would know anything about that…)

My career path veered off course when I realized I didn’t want to become an attorney (please hold the “How many attorneys” jokes). Of course, I graduated during one of the tougher periods for the employment of early careerists; many like me did what was required to remain independent and hopefully make in-roads into a career.

It wasn’t until recently when introspection led to the conclusion that what I’ve done all along has been to build a reputation for promoting customer satisfaction through exceptional service, and a steady flow of repeat business. Not multi-million dollar repeat business – yet – but garnering repeat business taught me the power of the personal business connection.

So…want to talk Sales and Marketing?

If I were looking for someone with an upfront personality who has what it takes to make it through law school and take the risk of following his passion, I might want to talk sales and marketing with this guy. He does not apologize for his background and makes a good argument for himself.

What’s your personality and your compelling story? What’s the best way to tell it? I encourage you to put as much of yourself forward on LinkedIn® as you are comfortable sharing, as appropriate for your background and industry. Perhaps you too can create a tale that’s worthy of reading to the kids at night.

Top 5 Websites for Your Job Search Over the Holidays

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Most job seekers conduct their search by applying for positions posted on various job search websites. They might look on LinkedIn, monster, indeed, or one of many industry-specific sites and identify appropriate jobs. While this tactic is an essential part of every job search, and while some people find jobs this way, the competition is enormous. If you saw the job online, so did hundreds or thousands of other qualified candidates who are also throwing their hat in the ring.

For many, a more fruitful job search strategy is to identify companies where you want to work, then approach them regarding what you have to offer. This “hidden job search” strategy has been effective for thousands of professionals who have created their dream job.

To conduct a “hidden job search,” the first step is to create a list of target companies. This practice, which requires a lot of research, allows you to take control of your search instead of letting the internet dictate what jobs you apply for. The next step is to identify the people you are connected with at those companies and to contact them to start conversations.

The holidays are a perfect time to do some valuable research on what companies you might want to work for. Here are my 5 top recommended websites for your job search over the holidays:

1.  LinkedIn.com. LinkedIn is probably the best site for discovering your connections at any company. First, search for companies using the search bar and dropping down to Companies. Type in your keywords or the company name to get a list of companies that fit your target.

linkedin

Once you choose a company you want to research, go to the company page where you will be informed of “How You’re Connected” to the people at that company. For instance, when I go to the Dell page, I am informed that I have 5 first-degree connections (including the Talent Acquisition Senior Advisor in Phoenix) and 4,406 second-degree connections there. If I wanted to know what it’s like to work at Dell, I’d have quite a few people to reach out to!

 On the company page for most mid- to large-sized companies, you can look at the Careers tab to find out what jobs are available there. And if you want to get the company’s news, click on Follow to get their updates.

 Challenge: There is no “Advanced Search” available for Companies, so you are not able to search based on location or other more refined terms.

2.  CareerCloud.com. This site collects news articles (newspaper headlines, online media, and press releases) that indicate company expansion and restructuring. In other words, it saves you the work of doing a google search to find out what jobs might be opening up in your industry. From the home page, click on the Hidden Jobs app and you will be able to choose any U.S. state to see who’s hiring in that state. Then click on “view source” to read the news. It’s free!

careercloud

Challenge: No ability to search by city, only state; and you don’t know what level of position might be available until you read the source material.

3.  mantaManta.com. From the bottom section of Manta’s home page, you can search for both U.S. and  non-U.S. companies by either industry or location. You can then filter your results by Company Revenue, Number of Employees, Type of Ownership (Public or Private), and Location Type (Headquarters, Branch or Single Location). Within any given industry, you can browse by location as well. You will get the company’s website and snail mail address and you’ll have the option to “Follow company” (an option that requires you to set up a free account).

Challenge: Although manta is a great tool for research, I don’t see the value of building a network here if you have a robust LinkedIn network. Without a network, you won’t find a lot of information about people who work at any given company.

4.  ZoomInfo.com. From ZoomInfo’s home page, scroll down to the section that says “Browse ZoomInfo’s company directory…” You can search in the US or Canada for companies by industry and then by city. You can then click on any of the search results to found out a company’s address, web address, revenue and number of employees; look a bit further to discover title and contact information of key employees. With a free profile (Community Edition), you can view up to 80 contacts per month.

zoominfo

Challenge: Some of the information on this site is out of date. Links to companies often do not work. Also, the initial list of companies is merely alphabetical and does not have any filtering options, so you may find yourself clicking on company names rather blindly.

5.  Glassdoor.com. If you’re looking for inside information on any company, this is the site for you. Click on the Companies tab, enter the name of a company and its location, and you’ll get an overall company rating by company employees, a list of salary ranges for various positions (a magic bullet for that dreaded “Salary Requirements” question!), reviews by employees including pros, cons, advice to senior management, and whether the person would recommend the company to a friend, and information about the company’s interview process and questions.

For full functionality, you’ll need to create an account. I’d say it’s worth it for the interview and salary information alone! The site also has job listings.

glassdoor

Challenge: The site is more integrated with Facebook than LinkedIn so you might not be able to find your professional connections at a company without logging in separately to LinkedIn. Also, it’s hard to tell whether information provided by company employees could be skewed.

Using a combination of all these resources for your research will give you a remarkable amount of information and will put you worlds beyond the average job seeker in terms of your confidence and preparedness in your job search.

Isn’t getting this kind of ammunition worth spending a bit of time during the holidays?

Please let me know what sites you’ve found the most useful for your job search research. And have a wonderful holiday!

The Essay Expert’s LinkedIn Advice Covered by U.K. Career Blog!

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Last Sunday I was interviewed by Luca Rosi, Editorial Manager at Hays, a leading global professional recruiting group based in the U.K., for his career blog, Keeping ahead of the game. I answered 13 questions and Mr. Rosi published 12 of them in two blog articles on December 1 and 2: “How to write a KILLER LinkedIn profile 1” and “How to write a KILLER LinkedIn profile 2.”

If you’re curious to read my answers to the questions below, please visit Luca’s blog. You might also like his most recent entry on how to make an impact at an interview!

How to write a KILLER LinkedIn profile 1

Has the role of the traditional CV now diminished given the stellar rise of LinkedIn?
Is it as simple as uploading my CV and sprinkling a few keywords to make my profile search friendly?
What’s the biggest mistake professionals make with their LinkedIn profiles?
What three things can I do today to build my personal online brand?
Do I really need 500+connections? What can I do to boost my numbers?
If I’m unemployed, should I reveal this in my headline for example?

How to write a KILLER LinkedIn profile 2

Would you recommend that I upgrade to a premium account to boost my chances of finding a job?
What’s the protocol for recommendations? Surely I shouldn’t have to ask…
Apart from joining groups (the Q&A section is no longer), how else can I demonstrate my expertise?
How regularly should I be sharing updates and do they all have to be related to my industry?
Should I be using more of partner applications such as Slideshare?
And finally, what’s the best piece of career advice that anyone has given you?

What happened to the 13th question and answer? Here it is:

The average age of a LinkedIn user is 41. Is this the platform for graduates or first jobbers?

BB: Some of those 41-year-olds are recruiters and hiring managers. So absolutely! Also some new features on LinkedIn are more specifically geared toward younger job seekers.

Are there questions you want me to answer? Please post them in the comments!

How to Handle a Resume “Gap” – Conference November 6 in Silicon Valley!

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Gaps Happen

How to handle a “gap” in employment is a frequently discussed and debated topic for job seekers, resume writers and other career professionals. General wisdom is that employers prefer to hire people who are currently employed, or at least who have a consistent work history. But real people make choices based on family obligations and important other human factors that don’t always match the picture of an “ideal” candidate.

There are, to be fair, several challenges if you are returning to work after an absence. How can you accurately assess your career options? What steps can you take to build your confidence and sharpen your interview skills? What are some strategies for finding meaningful work? These are all great questions to explore—and none of them have anything to do with a true problem or impossibility in finding work.

Nothing’s Wrong!

I do not subscribe to the idea that there is something “wrong” if you took a break from the workforce to raise children, care for an ailing parent, or heal from an illness yourself. These choices prove only that you are a caring, committed human being. I do not necessarily recommend that you reveal the reason for your work sabbatical on your resume, especially if you have significant accomplishments to share from that time period; but I don’t think it’s a complete no-no either.

I have seen resumes that use an inspiring story of cancer recovery to prove how an executive job seeker attacks every challenge in his life and comes out ahead. I have seen people be explicit about the reason for their work hiatus, and get a great job. Some of my tips for other ways to handle a resume gap can be found in my book, How to Write a WINNING Resume… 50 Tips to Reach Your Job Search Target, which is FREE on Amazon through Tuesday October 22! Click below to download the book FREE today!

How to Write a WINNING Resume

November 6th Conference for People Returning to Work

I will be speaking at the Connect Work Thrive Conference in the San Francisco Bay Area on resumes and employment gaps, as well as on writing a KILLER LinkedIn® profile, on November 6th. If you are located in California and would like to join me for a day full of top-notch advice and strategies on returning to work, please register for the conference by October 22 (last day for special pricing) to get $50 off the conference price ($150 off the walk-in price!), PLUS an additional $50 off when you use coupon code ESSAYEXPERT. See the workshop schedule here. At the conference you will…

  •  identify and effectively communicate your areas of strength
  •  determine resources you need
  •  learn successful return-to-work strategies and tactics
  •  connect with firms in need of your skills

Return to Work Conference

In the long run, if you identify a job that’s the right fit, have the necessary skills and knowledge for the position, and present those skills powerfully on your resume, I believe you will likely get an interview even with a resume “gap.” Walk into your interview well-prepared and with confidence, and you can impress even the most skeptical hiring manager to get a meaningful job you truly want.

4 Ways to Take Control of your LinkedIn Endorsements

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LinkedIn Skills & ExpertiseI’m a self-identified control freak when it comes to certain aspects of my life, and as such, I am perpetually perturbed by the Skills & Expertise section on LinkedIn. The way this section works, anyone can endorse me for anything – even things I know nothing about! And if enough people endorse me for things I do not consider important, these skills will be prominently displayed at the top of my Skills list.

Aargh!

You might, like me, get an email almost daily telling you that someone wants to endorse you for “new” Skills not currently listed on your profile. And if you’re like me, there was a reason you didn’t list that skill in the first place. Either you don’t have that skill or you don’t want to market it.

What I do in this situation is press “Skip” and wait until the next well-meaning person endorses me for skills I don’t have.

At the National Resume Writers’ Association Conference in Chicago this past week, LinkedIn endorsements were a hot topic. We are all concerned that the wrong people are endorsing us for the wrong things. In one session about LinkedIn, trainer Dean DeLisle suggested that we take control of our Skills & Expertise and stop complaining about it!

How can you wield control over this pesky section? Well, let me tell you:

  1. Fill in ALL 50 Skills. This way there will be less likelihood of additional, inappropriate skills being added to your profile. You would have to delete one skill to add another.
  2. Press “Skip” to decline adding Skills to your profile.
  3. Know that the skills listed at the top of your Skills list are the ones with the most endorsements. If you want different skills to show up there, ask your connections to endorse you for the ones you want to appear at the top! (I am going to do this momentarily. Be forewarned.)
  4. As a last resort, you can delete a skill, add it back, and start over from zero endorsements. That will push other skills higher up on your list.

Please Take Action! A Request

I’ve found that a lot of people seem to endorse me for Blogging, Social Networking, Social Media Marketing, Nonprofits, Career Management, Time Management, and a lot of other things I don’t market as my specialties. My request to you is to endorse me for the list of Skills & Expertise that appears below. Please only do so if you are confident that I have the skill! Also note that to endorse a skill, you must be a 1st-degree connection. I invite you to connect with me on LinkedIn if we are not already connected.

Hint when endorsing anyone for skills: Don’t default or be limited to the ones suggested at the top of their profile! Scroll down in the profile to the Skills & Expertise section and choose from there. You will be able to click on a + sign to choose the skill.

For example:

Resume Writing

 

Here’s my list of requests. Thanks in advance for your support!

  1. Resume Writing
  2. Executive Resumes
  3. Executive Resume Writing
  4. Sales Resumes
  5. Marketing Resumes
  6. C-Level Resumes
  7. Senior Management Resumes
  8. Supply Chain Resumes
  9. Operations Resumes
  10. LinkedIn
  11. LinkedIn Profiles
  12. Cover Letters
  13. Professional Bios
  14. College Application Essays
  15. MBA Admissions Consulting
  16. Law School Admissions Consulting
  17. Law School Resumes

I’m making this request partly as an experiment in service of my e-book, How to Write a KILLER LinkedIn Profile. If I can change the appearance of my Skills & Expertise section, then I will be able to stand tall and recommend similar action to my e-book readers in the 8th edition.

Also, if you think I am familiar with your skills and want me to endorse you for specific ones, I will do so IF I know your abilities first-hand.

Thank you and I look forward to the changing face of all our LinkedIn profiles!

 

Multilingual? Create a Secondary Language Profile on LinkedIn®

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Are you bilingual or multilingual? The general rule on LinkedIn® is that you may only have one profile; having multiple profiles is a violation of the Terms of Service that could get you booted off the site. However, there is one exception to that rule: the Secondary Language Profile.

As of January 2013, over 64% of LinkedIn® members are located outside of the US. Because such a large portion of users are multilingual and interested in connecting with people both inside and outside of English-speaking countries, LinkedIn®  allows users to set up additional LinkedIn® profiles that cater to secondary languages.

LinkedIn® supports the following languages:

English | Czech | Danish | Dutch | French| German | Indonesian | Italian | Japanese | Korean | Malay | Norwegian | Polish | Portuguese | Romanian | Russian| Spanish | Swedish| Tagalog | Turkish

Click here for a list of languages supported by LinkedIn® mobile applications.

NOTE: You cannot change the default language of your profile once you’ve set it up in a particular language. It’s recommended that you set up a secondary language profile instead.

Creating a Profile in Another Language

To create a profile in another language, go to your Profile page and click the down arrow to the right of your “Edit Profile” button. Select “Create profile in another language”:

 

 

Choose your language from the dropdown menu:

 

 

You’ll also want to update your Professional Headline. Then click “Create Profile.”

The language you select will determine the default language for your profile display and also the language in which you will receive messages from the LinkedIn Corporation. Content and messages will always be displayed in the language in which they are written. LinkedIn® does not translate content or messages for you, so you will need to go through each section and update all necessary fields. Remember to save each section before continuing onto the next.

When a member signs in to LinkedIn® and views your profile, they will see it in the language you chose when you set up your account; or, if you have multiple profiles in several languages, viewers will see the one most relevant to them. The viewer has the ability to choose from your language profiles by selecting one from the dropdown menu underneath your profile photo.

 

All of your language profiles will show up in search engines and have their own URL.

You can also delete a secondary language profile by select the language from this dropdown list. Just select “Delete this profile link” and click Delete.

Let me know if this article was useful to you! Also note that the inspiration for this topic came from a question submitted by one of my readers… so please do contribute your ideas if you have them!

Finally, a Bonus Tip on Secondary Language Profiles has been added to the 7th Edition of How to Write a KILLER LinkedIn Profile… coming soon!

Are You Up on the Top Resume & Cover Letter Trends of 2012-2013?

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Are you up on the top resume & cover letter trends of 2012-2013? Many articles posted on line are old and outdated. Thankfully, each year Career Thought Leaders releases an up-to-date report on current job search trends… and the 2012 report has been released!Resume and Cover Letter Trends

Findings of 2012 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers covers topics including Career Marketing Communications (my focus), Job Search, Career Planning & Management, Career Counseling & Coaching, The Changing Employment Landscape, and Challenges for Career Professionals. I invite you to read the full report to get a picture of job search trends in all these areas. What follows is a summary of top trends in Resumes & Cover Letters, LinkedIn® Profiles and Video/Multimedia presentations. The Essay Expert will be following these recommendations and I hope you will too!

Resumes & Cover Letters

Resumes are not dead, despite the fact that some people do get interview offers based solely on their social media profiles and video presentations. In most fields, resumes remain the central career marketing document, around which all other materials (LinkedIn® profile, networking resume, bio, etc.) revolve.

  • Ideal length is two pages for most mid- to senior-level professionals; the presentation must be such that the information is readily absorbed in 6-10 seconds.
  • A portfolio of additional, consistently branded materials, including an Executive Summary for senior players, is welcomed by decision-makers; this compilation paints a full picture of what an accomplished applicant offers.
  • An exact street address is no longer necessary, but a LinkedIn® URL is recommended.
  • Numbers speak louder than words, so include any you can! Also include CAR (Challenge-Action-Result) or STAR (Situation-Task-Action-Result) stories to demonstrate your value.
  • Each resume must be tailored to the job description. You will need multiple versions to be truly effective.
  • Quotes/testimonials are becoming more and more accepted—and perhaps even expected—on resumes.
  • Photos are still a no-no in the United States for anyone looking for full-time employment; in Europe and the UK, however, photos remain standard.
  • Document Format requirements vary depending on your audience. Some organizations and job search sites accept fully formatted resumes in .doc or .pdf format; others require Word documents or text-based files.
  • Gmail addresses are the standard, and aol addresses are seen as antiquated, especially for tech jobs.
  • Brief, tailored cover letters are still welcome by some HR and hiring managers, so best practice is to include one that makes you stand out.
  • The old “snail mail” tradition of sending a resume on nice bond paper is also not dead! You can make an impression by doing so and get some attention.
  • If you are working with a recruiter, do whatever the recruiter directs you to do. You can use your more highly formatted resume when interacting directly with hiring managers.

LinkedIn®

LinkedIn® is absolutely essential to your job search strategy. Sure, you can be on facebook, Twitter and Pinterest, but LinkedIn® is the one non-negotiable. Did you know that recruiters will often accept LinkedIn® connection requests even though they will not read an unsolicited resume?

Once on LinkedIn®, recommendations are as follows:

  • Prioritize keywords and recommendations (vs. endorsements).
  • Update your profile and activity status regularly.
  • There is no need to purchase a Premium account in order to get value from your LinkedIn® presence.
  • LinkedIn® is not a silver bullet! Simply having a great profile does not guarantee success; you must participate in discussions and “take it off line” to get full value from the site.
  • Your LinkedIn® profile should complement, not copy, your resume.

VideoBios, Web Portfolios, Visual CVs & Other Multimedia Tools

  • Web portfolios are becoming common, especially for those in the graphic arts field. A web presence may soon be expected for job seekers in some fields! Consistent branding is key.
  • Video resumes are more accepted and utilized on the West Coast than elsewhere, but they have not taken off as anticipated. It seems social media profiles such as LinkedIn® are still winning out.
  • Some recruiters like video resumes/bios and Skype. Word to the wise: If you choose to present yourself through video, make sure you use high level technology! A poor quality video image, whether in a video or a Skype conversation, can be worse than no video at all.

I hope the above “hot-off-the-press” advice from top career professionals supports what you’re already doing or encourages you to head in a new direction. Read the full report here. If The Essay Expert can help, let us know! We are available at 608-467-0067 or through our Web Form.

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part V: WordPress (and RSS Feeds)

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The WordPress and BlogLink applications on LinkedIn® used to be a reliable way to send weekly blog posts to your LinkedIn® profile. All a blogger had to do was download the application and associate the blog’s RSS feed (essentially the link to your blog posts) to LinkedIn®. No longer is this convenient feature available.

Up until a week ago, I would have suggested a fix that entails requesting your RSS feed to be sent out automatically to your favorite LinkedIn® groups, or perhaps starting a LinkedIn® group so that you can send your feed to that group. Not anymore. LinkedIn® has announced that as of March 15, 2013, users may no longer syndicate RSS feeds to groups through LinkedIn®.

The pros and cons of this move by LinkedIn® have been debated. On the positive side, the elimination of RSS feeds to groups means less potential for spamming. A real person has to go in and post an article, potentially stemming the increasingly overwhelming flow of posts to LinkedIn® groups. On the other hand, much of this automated content provides valuable information to group members and spurs conversation and debate. Will the richness of group conversations be diminished without the convenience of automated posting?

Time will tell … In the meantime, the question remains: How can you send your value-rich content to your LinkedIn® groups? One place to look is the LinkedIn® Help topic, Anyone have a workaround for the elimination of RSS feeds in groups? Here are some ideas:

1. Post discussions manually to your LinkedIn® groups.

Manual posting of articles is a technique I have been utilizing all along, and I believe it provides value to my groups and provides me with visibility. I don’t just post the link to a useful article – I post the entire article so that people don’t have to work too hard to read the content. If you post an article to a group, it helps to ask a question to spur discussion, rather than simply post the article. By simply sticking an article on the discussion page, you risk appearing “spammy” and are less likely to generate worthwhile conversations about your topic.

2. Use HootSuite to post blog entries to your Activity Updates.

The HootSuite option requires establishing a HootSuite account if you don’t have one already.

After logging in to HootSuite, hover over the launch bar on the left side of your account. Click on Settings > RSS/Atom:

Click the “+” sign to add a new feed. You might need to upgrade to a paid account ($5.99/month) to use this feature.

Paste your feed URL in the field provided. Then select the social sites you would like the feed to post to.

hootsuite_rss_step3

 

Edit any other preferred options and Save Feed.

3. Post manually to Activity Updates.

A simple, free way to share blog articles is to post the link individually to your Activity Updates. If you blog once/week this solution might be the best one for you. You can add links from either your LinkedIn® home page or the Activity bar on your profile. You then have the option of sharing the update on LinkedIn® and Twitter.

Home page image:

linkedin activity update

Profile Activity bar image:

linkedin activity bar

Any blog article links you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn® Signal, which is a running account of all LinkedIn® updates that can be found under the News menu. Here’s a sample:

LinkedIn Signal New Blog Post4. Post your blog under your Publications section.

Add the Publications section to your profile if you don’t have it already. Then post a live URL that links directly to your blog for anyone who wants to take a look!

Publications Section LinkedIn

Do you have more ideas of how to replace the WordPress application or the group RSS feeds? Please share below!

If you want more tips on the effective use of LinkedIn®, you might like How to Write a KILLER LinkedIn® Profile, the #1 best-selling e-book by Brenda Bernstein!