Posts Tagged ‘LinkedIn Tips’

Top 5 Websites for Your Job Search Over the Holidays


Most job seekers conduct their search by applying for positions posted on various job search websites. They might look on LinkedIn, monster, indeed, or one of many industry-specific sites and identify appropriate jobs. While this tactic is an essential part of every job search, and while some people find jobs this way, the competition is enormous. If you saw the job online, so did hundreds or thousands of other qualified candidates who are also throwing their hat in the ring.

For many, a more fruitful job search strategy is to identify companies where you want to work, then approach them regarding what you have to offer. This “hidden job search” strategy has been effective for thousands of professionals who have created their dream job.

To conduct a “hidden job search,” the first step is to create a list of target companies. This practice, which requires a lot of research, allows you to take control of your search instead of letting the internet dictate what jobs you apply for. The next step is to identify the people you are connected with at those companies and to contact them to start conversations.

The holidays are a perfect time to do some valuable research on what companies you might want to work for. Here are my 5 top recommended websites for your job search over the holidays:

1. LinkedIn is probably the best site for discovering your connections at any company. First, search for companies using the search bar and dropping down to Companies. Type in your keywords or the company name to get a list of companies that fit your target.


Once you choose a company you want to research, go to the company page where you will be informed of “How You’re Connected” to the people at that company. For instance, when I go to the Dell page, I am informed that I have 5 first-degree connections (including the Talent Acquisition Senior Advisor in Phoenix) and 4,406 second-degree connections there. If I wanted to know what it’s like to work at Dell, I’d have quite a few people to reach out to!

 On the company page for most mid- to large-sized companies, you can look at the Careers tab to find out what jobs are available there. And if you want to get the company’s news, click on Follow to get their updates.

 Challenge: There is no “Advanced Search” available for Companies, so you are not able to search based on location or other more refined terms.

2. This site collects news articles (newspaper headlines, online media, and press releases) that indicate company expansion and restructuring. In other words, it saves you the work of doing a google search to find out what jobs might be opening up in your industry. From the home page, click on the Hidden Jobs app and you will be able to choose any U.S. state to see who’s hiring in that state. Then click on “view source” to read the news. It’s free!


Challenge: No ability to search by city, only state; and you don’t know what level of position might be available until you read the source material.

3. From the bottom section of Manta’s home page, you can search for both U.S. and  non-U.S. companies by either industry or location. You can then filter your results by Company Revenue, Number of Employees, Type of Ownership (Public or Private), and Location Type (Headquarters, Branch or Single Location). Within any given industry, you can browse by location as well. You will get the company’s website and snail mail address and you’ll have the option to “Follow company” (an option that requires you to set up a free account).

Challenge: Although manta is a great tool for research, I don’t see the value of building a network here if you have a robust LinkedIn network. Without a network, you won’t find a lot of information about people who work at any given company.

4. From ZoomInfo’s home page, scroll down to the section that says “Browse ZoomInfo’s company directory…” You can search in the US or Canada for companies by industry and then by city. You can then click on any of the search results to found out a company’s address, web address, revenue and number of employees; look a bit further to discover title and contact information of key employees. With a free profile (Community Edition), you can view up to 80 contacts per month.


Challenge: Some of the information on this site is out of date. Links to companies often do not work. Also, the initial list of companies is merely alphabetical and does not have any filtering options, so you may find yourself clicking on company names rather blindly.

5. If you’re looking for inside information on any company, this is the site for you. Click on the Companies tab, enter the name of a company and its location, and you’ll get an overall company rating by company employees, a list of salary ranges for various positions (a magic bullet for that dreaded “Salary Requirements” question!), reviews by employees including pros, cons, advice to senior management, and whether the person would recommend the company to a friend, and information about the company’s interview process and questions.

For full functionality, you’ll need to create an account. I’d say it’s worth it for the interview and salary information alone! The site also has job listings.


Challenge: The site is more integrated with Facebook than LinkedIn so you might not be able to find your professional connections at a company without logging in separately to LinkedIn. Also, it’s hard to tell whether information provided by company employees could be skewed.

Using a combination of all these resources for your research will give you a remarkable amount of information and will put you worlds beyond the average job seeker in terms of your confidence and preparedness in your job search.

Isn’t getting this kind of ammunition worth spending a bit of time during the holidays?

Please let me know what sites you’ve found the most useful for your job search research. And have a wonderful holiday!

The Essay Expert’s LinkedIn Advice Covered by U.K. Career Blog!


Last Sunday I was interviewed by Luca Rosi, Editorial Manager at Hays, a leading global professional recruiting group based in the U.K., for his career blog, Keeping ahead of the game. I answered 13 questions and Mr. Rosi published 12 of them in two blog articles on December 1 and 2: “How to write a KILLER LinkedIn profile 1” and “How to write a KILLER LinkedIn profile 2.”

If you’re curious to read my answers to the questions below, please visit Luca’s blog. You might also like his most recent entry on how to make an impact at an interview!

How to write a KILLER LinkedIn profile 1

Has the role of the traditional CV now diminished given the stellar rise of LinkedIn?
Is it as simple as uploading my CV and sprinkling a few keywords to make my profile search friendly?
What’s the biggest mistake professionals make with their LinkedIn profiles?
What three things can I do today to build my personal online brand?
Do I really need 500+connections? What can I do to boost my numbers?
If I’m unemployed, should I reveal this in my headline for example?

How to write a KILLER LinkedIn profile 2

Would you recommend that I upgrade to a premium account to boost my chances of finding a job?
What’s the protocol for recommendations? Surely I shouldn’t have to ask…
Apart from joining groups (the Q&A section is no longer), how else can I demonstrate my expertise?
How regularly should I be sharing updates and do they all have to be related to my industry?
Should I be using more of partner applications such as Slideshare?
And finally, what’s the best piece of career advice that anyone has given you?

What happened to the 13th question and answer? Here it is:

The average age of a LinkedIn user is 41. Is this the platform for graduates or first jobbers?

BB: Some of those 41-year-olds are recruiters and hiring managers. So absolutely! Also some new features on LinkedIn are more specifically geared toward younger job seekers.

Are there questions you want me to answer? Please post them in the comments!

How to Handle a Resume “Gap” – Conference November 6 in Silicon Valley!


Gaps Happen

How to handle a “gap” in employment is a frequently discussed and debated topic for job seekers, resume writers and other career professionals. General wisdom is that employers prefer to hire people who are currently employed, or at least who have a consistent work history. But real people make choices based on family obligations and important other human factors that don’t always match the picture of an “ideal” candidate.

There are, to be fair, several challenges if you are returning to work after an absence. How can you accurately assess your career options? What steps can you take to build your confidence and sharpen your interview skills? What are some strategies for finding meaningful work? These are all great questions to explore—and none of them have anything to do with a true problem or impossibility in finding work.

Nothing’s Wrong!

I do not subscribe to the idea that there is something “wrong” if you took a break from the workforce to raise children, care for an ailing parent, or heal from an illness yourself. These choices prove only that you are a caring, committed human being. I do not necessarily recommend that you reveal the reason for your work sabbatical on your resume, especially if you have significant accomplishments to share from that time period; but I don’t think it’s a complete no-no either.

I have seen resumes that use an inspiring story of cancer recovery to prove how an executive job seeker attacks every challenge in his life and comes out ahead. I have seen people be explicit about the reason for their work hiatus, and get a great job. Some of my tips for other ways to handle a resume gap can be found in my book, How to Write a WINNING Resume… 50 Tips to Reach Your Job Search Target, which is FREE on Amazon through Tuesday October 22! Click below to download the book FREE today!

How to Write a WINNING Resume

November 6th Conference for People Returning to Work

I will be speaking at the Connect Work Thrive Conference in the San Francisco Bay Area on resumes and employment gaps, as well as on writing a KILLER LinkedIn® profile, on November 6th. If you are located in California and would like to join me for a day full of top-notch advice and strategies on returning to work, please register for the conference by October 22 (last day for special pricing) to get $50 off the conference price ($150 off the walk-in price!), PLUS an additional $50 off when you use coupon code ESSAYEXPERT. See the workshop schedule here. At the conference you will…

  •  identify and effectively communicate your areas of strength
  •  determine resources you need
  •  learn successful return-to-work strategies and tactics
  •  connect with firms in need of your skills

Return to Work Conference

In the long run, if you identify a job that’s the right fit, have the necessary skills and knowledge for the position, and present those skills powerfully on your resume, I believe you will likely get an interview even with a resume “gap.” Walk into your interview well-prepared and with confidence, and you can impress even the most skeptical hiring manager to get a meaningful job you truly want.

4 Ways to Take Control of your LinkedIn Endorsements


LinkedIn Skills & ExpertiseI’m a self-identified control freak when it comes to certain aspects of my life, and as such, I am perpetually perturbed by the Skills & Expertise section on LinkedIn. The way this section works, anyone can endorse me for anything – even things I know nothing about! And if enough people endorse me for things I do not consider important, these skills will be prominently displayed at the top of my Skills list.


You might, like me, get an email almost daily telling you that someone wants to endorse you for “new” Skills not currently listed on your profile. And if you’re like me, there was a reason you didn’t list that skill in the first place. Either you don’t have that skill or you don’t want to market it.

What I do in this situation is press “Skip” and wait until the next well-meaning person endorses me for skills I don’t have.

At the National Resume Writers’ Association Conference in Chicago this past week, LinkedIn endorsements were a hot topic. We are all concerned that the wrong people are endorsing us for the wrong things. In one session about LinkedIn, trainer Dean DeLisle suggested that we take control of our Skills & Expertise and stop complaining about it!

How can you wield control over this pesky section? Well, let me tell you:

  1. Fill in ALL 50 Skills. This way there will be less likelihood of additional, inappropriate skills being added to your profile. You would have to delete one skill to add another.
  2. Press “Skip” to decline adding Skills to your profile.
  3. Know that the skills listed at the top of your Skills list are the ones with the most endorsements. If you want different skills to show up there, ask your connections to endorse you for the ones you want to appear at the top! (I am going to do this momentarily. Be forewarned.)
  4. As a last resort, you can delete a skill, add it back, and start over from zero endorsements. That will push other skills higher up on your list.

Please Take Action! A Request

I’ve found that a lot of people seem to endorse me for Blogging, Social Networking, Social Media Marketing, Nonprofits, Career Management, Time Management, and a lot of other things I don’t market as my specialties. My request to you is to endorse me for the list of Skills & Expertise that appears below. Please only do so if you are confident that I have the skill! Also note that to endorse a skill, you must be a 1st-degree connection. I invite you to connect with me on LinkedIn if we are not already connected.

Hint when endorsing anyone for skills: Don’t default or be limited to the ones suggested at the top of their profile! Scroll down in the profile to the Skills & Expertise section and choose from there. You will be able to click on a + sign to choose the skill.

For example:

Resume Writing


Here’s my list of requests. Thanks in advance for your support!

  1. Resume Writing
  2. Executive Resumes
  3. Executive Resume Writing
  4. Sales Resumes
  5. Marketing Resumes
  6. C-Level Resumes
  7. Senior Management Resumes
  8. Supply Chain Resumes
  9. Operations Resumes
  10. LinkedIn
  11. LinkedIn Profiles
  12. Cover Letters
  13. Professional Bios
  14. College Application Essays
  15. MBA Admissions Consulting
  16. Law School Admissions Consulting
  17. Law School Resumes

I’m making this request partly as an experiment in service of my e-book, How to Write a KILLER LinkedIn Profile. If I can change the appearance of my Skills & Expertise section, then I will be able to stand tall and recommend similar action to my e-book readers in the 8th edition.

Also, if you think I am familiar with your skills and want me to endorse you for specific ones, I will do so IF I know your abilities first-hand.

Thank you and I look forward to the changing face of all our LinkedIn profiles!


Multilingual? Create a Secondary Language Profile on LinkedIn®


Are you bilingual or multilingual? The general rule on LinkedIn® is that you may only have one profile; having multiple profiles is a violation of the Terms of Service that could get you booted off the site. However, there is one exception to that rule: the Secondary Language Profile.

As of January 2013, over 64% of LinkedIn® members are located outside of the US. Because such a large portion of users are multilingual and interested in connecting with people both inside and outside of English-speaking countries, LinkedIn®  allows users to set up additional LinkedIn® profiles that cater to secondary languages.

LinkedIn® supports the following languages:

English | Czech | Danish | Dutch | French| German | Indonesian | Italian | Japanese | Korean | Malay | Norwegian | Polish | Portuguese | Romanian | Russian| Spanish | Swedish| Tagalog | Turkish

Click here for a list of languages supported by LinkedIn® mobile applications.

NOTE: You cannot change the default language of your profile once you’ve set it up in a particular language. It’s recommended that you set up a secondary language profile instead.

Creating a Profile in Another Language

To create a profile in another language, go to your Profile page and click the down arrow to the right of your “Edit Profile” button. Select “Create profile in another language”:



Choose your language from the dropdown menu:



You’ll also want to update your Professional Headline. Then click “Create Profile.”

The language you select will determine the default language for your profile display and also the language in which you will receive messages from the LinkedIn Corporation. Content and messages will always be displayed in the language in which they are written. LinkedIn® does not translate content or messages for you, so you will need to go through each section and update all necessary fields. Remember to save each section before continuing onto the next.

When a member signs in to LinkedIn® and views your profile, they will see it in the language you chose when you set up your account; or, if you have multiple profiles in several languages, viewers will see the one most relevant to them. The viewer has the ability to choose from your language profiles by selecting one from the dropdown menu underneath your profile photo.


All of your language profiles will show up in search engines and have their own URL.

You can also delete a secondary language profile by select the language from this dropdown list. Just select “Delete this profile link” and click Delete.

Let me know if this article was useful to you! Also note that the inspiration for this topic came from a question submitted by one of my readers… so please do contribute your ideas if you have them!

Finally, a Bonus Tip on Secondary Language Profiles has been added to the 7th Edition of How to Write a KILLER LinkedIn Profile… coming soon!

Are You Up on the Top Resume & Cover Letter Trends of 2012-2013?


Are you up on the top resume & cover letter trends of 2012-2013? Many articles posted on line are old and outdated. Thankfully, each year Career Thought Leaders releases an up-to-date report on current job search trends… and the 2012 report has been released!Resume and Cover Letter Trends

Findings of 2012 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers covers topics including Career Marketing Communications (my focus), Job Search, Career Planning & Management, Career Counseling & Coaching, The Changing Employment Landscape, and Challenges for Career Professionals. I invite you to read the full report to get a picture of job search trends in all these areas. What follows is a summary of top trends in Resumes & Cover Letters, LinkedIn® Profiles and Video/Multimedia presentations. The Essay Expert will be following these recommendations and I hope you will too!

Resumes & Cover Letters

Resumes are not dead, despite the fact that some people do get interview offers based solely on their social media profiles and video presentations. In most fields, resumes remain the central career marketing document, around which all other materials (LinkedIn® profile, networking resume, bio, etc.) revolve.

  • Ideal length is two pages for most mid- to senior-level professionals; the presentation must be such that the information is readily absorbed in 6-10 seconds.
  • A portfolio of additional, consistently branded materials, including an Executive Summary for senior players, is welcomed by decision-makers; this compilation paints a full picture of what an accomplished applicant offers.
  • An exact street address is no longer necessary, but a LinkedIn® URL is recommended.
  • Numbers speak louder than words, so include any you can! Also include CAR (Challenge-Action-Result) or STAR (Situation-Task-Action-Result) stories to demonstrate your value.
  • Each resume must be tailored to the job description. You will need multiple versions to be truly effective.
  • Quotes/testimonials are becoming more and more accepted—and perhaps even expected—on resumes.
  • Photos are still a no-no in the United States for anyone looking for full-time employment; in Europe and the UK, however, photos remain standard.
  • Document Format requirements vary depending on your audience. Some organizations and job search sites accept fully formatted resumes in .doc or .pdf format; others require Word documents or text-based files.
  • Gmail addresses are the standard, and aol addresses are seen as antiquated, especially for tech jobs.
  • Brief, tailored cover letters are still welcome by some HR and hiring managers, so best practice is to include one that makes you stand out.
  • The old “snail mail” tradition of sending a resume on nice bond paper is also not dead! You can make an impression by doing so and get some attention.
  • If you are working with a recruiter, do whatever the recruiter directs you to do. You can use your more highly formatted resume when interacting directly with hiring managers.


LinkedIn® is absolutely essential to your job search strategy. Sure, you can be on facebook, Twitter and Pinterest, but LinkedIn® is the one non-negotiable. Did you know that recruiters will often accept LinkedIn® connection requests even though they will not read an unsolicited resume?

Once on LinkedIn®, recommendations are as follows:

  • Prioritize keywords and recommendations (vs. endorsements).
  • Update your profile and activity status regularly.
  • There is no need to purchase a Premium account in order to get value from your LinkedIn® presence.
  • LinkedIn® is not a silver bullet! Simply having a great profile does not guarantee success; you must participate in discussions and “take it off line” to get full value from the site.
  • Your LinkedIn® profile should complement, not copy, your resume.

VideoBios, Web Portfolios, Visual CVs & Other Multimedia Tools

  • Web portfolios are becoming common, especially for those in the graphic arts field. A web presence may soon be expected for job seekers in some fields! Consistent branding is key.
  • Video resumes are more accepted and utilized on the West Coast than elsewhere, but they have not taken off as anticipated. It seems social media profiles such as LinkedIn® are still winning out.
  • Some recruiters like video resumes/bios and Skype. Word to the wise: If you choose to present yourself through video, make sure you use high level technology! A poor quality video image, whether in a video or a Skype conversation, can be worse than no video at all.

I hope the above “hot-off-the-press” advice from top career professionals supports what you’re already doing or encourages you to head in a new direction. Read the full report here. If The Essay Expert can help, let us know! We are available at 608-467-0067 or through our Web Form.

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part V: WordPress (and RSS Feeds)


The WordPress and BlogLink applications on LinkedIn® used to be a reliable way to send weekly blog posts to your LinkedIn® profile. All a blogger had to do was download the application and associate the blog’s RSS feed (essentially the link to your blog posts) to LinkedIn®. No longer is this convenient feature available.

Up until a week ago, I would have suggested a fix that entails requesting your RSS feed to be sent out automatically to your favorite LinkedIn® groups, or perhaps starting a LinkedIn® group so that you can send your feed to that group. Not anymore. LinkedIn® has announced that as of March 15, 2013, users may no longer syndicate RSS feeds to groups through LinkedIn®.

The pros and cons of this move by LinkedIn® have been debated. On the positive side, the elimination of RSS feeds to groups means less potential for spamming. A real person has to go in and post an article, potentially stemming the increasingly overwhelming flow of posts to LinkedIn® groups. On the other hand, much of this automated content provides valuable information to group members and spurs conversation and debate. Will the richness of group conversations be diminished without the convenience of automated posting?

Time will tell … In the meantime, the question remains: How can you send your value-rich content to your LinkedIn® groups? One place to look is the LinkedIn® Help topic, Anyone have a workaround for the elimination of RSS feeds in groups? Here are some ideas:

1. Post discussions manually to your LinkedIn® groups.

Manual posting of articles is a technique I have been utilizing all along, and I believe it provides value to my groups and provides me with visibility. I don’t just post the link to a useful article – I post the entire article so that people don’t have to work too hard to read the content. If you post an article to a group, it helps to ask a question to spur discussion, rather than simply post the article. By simply sticking an article on the discussion page, you risk appearing “spammy” and are less likely to generate worthwhile conversations about your topic.

2. Use HootSuite to post blog entries to your Activity Updates.

The HootSuite option requires establishing a HootSuite account if you don’t have one already.

After logging in to HootSuite, hover over the launch bar on the left side of your account. Click on Settings > RSS/Atom:

Click the “+” sign to add a new feed. You might need to upgrade to a paid account ($5.99/month) to use this feature.

Paste your feed URL in the field provided. Then select the social sites you would like the feed to post to.



Edit any other preferred options and Save Feed.

3. Post manually to Activity Updates.

A simple, free way to share blog articles is to post the link individually to your Activity Updates. If you blog once/week this solution might be the best one for you. You can add links from either your LinkedIn® home page or the Activity bar on your profile. You then have the option of sharing the update on LinkedIn® and Twitter.

Home page image:

linkedin activity update

Profile Activity bar image:

linkedin activity bar

Any blog article links you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn® Signal, which is a running account of all LinkedIn® updates that can be found under the News menu. Here’s a sample:

LinkedIn Signal New Blog Post4. Post your blog under your Publications section.

Add the Publications section to your profile if you don’t have it already. Then post a live URL that links directly to your blog for anyone who wants to take a look!

Publications Section LinkedIn

Do you have more ideas of how to replace the WordPress application or the group RSS feeds? Please share below!

If you want more tips on the effective use of LinkedIn®, you might like How to Write a KILLER LinkedIn® Profile, the #1 best-selling e-book by Brenda Bernstein!

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part III:


For a long time, I have been recommending to job seekers and other professionals that they use to post a copy of their resume (with street address and any other confidential information removed) to their LinkedIn® profile. I have also offered as an option for attaching scanned recommendation letters when your recommender is not a LinkedIn® member or just doesn’t come through with a LinkedIn® recommendation. was a useful way to attach any documents you might want your LinkedIn® visitors to view.

Although the partner application for no longer exists, the website does—and my advice has not changed. If you want to post a document to your LinkedIn® profile, the current way to do so is through entering a link to the document.

In your Summary and Experience sections, you can add links to videos, images, documents or presentations by clicking on the blue box with a + sign in the corner.

Add link to LinkedIn Summary section

Mistake12 Image4 Add Link2

Once you click on that box you will be brought to a box where you can paste a link:

Mistake12 Image5 Add Link3

If you don’t have a website where you can conveniently create pages with the documents you want to link to, just create a account! will give you a link you can use. Upload your document to, click on Share; you will receive a link to share the document. URL for LinkedIn


Here are the instructions sent out by regarding the change:

Recently, LinkedIn® announced its new profile design that replaces the current inApps platform with a new method for viewing content like documents, presentations and videos.

You likely received a message from LinkedIn® as well, but we wanted to be sure that as a user of the former Box inApp you know the best way to display and share a Box file on your new profile.

After opting in to the new profile type, you’ll be able to easily add a specific Box file. To get started, copy and paste the file’s direct link in the LinkedIn® professional gallery on the page. Find the direct link by previewing the file as you normally would in Box, selecting File Options > Share > Get Link to File and then clicking on Direct Link to generate the URL. Paste it directly in the LinkedIn® professional gallery. Repeat the same steps for other files you’d like to add to your profile.

Note that the LinkedIn® professional gallery supports a limited set of file types, so check the Box support site if you experience any issues adding a file to your profile. We hope you enjoy the new way to share your important files from Box on LinkedIn®.

Here’s what my profile looks like with the resume linked from

Linkedin Profile LInks to Media

What documents do you want to share with your LinkedIn® audience? You can build your image through adding links using Have fun!

For more LinkedIn® tips and tricks, go to the #1 best-selling e-book How to Write a KILLER LinkedIn® Profile!

#1 best-seller how to write a killer linkedin profile


Next week: What to do about TripIt and SlideShare?

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part II: Amazon Reading List


Are you an avid reader?

It used to be that you could share your passion easily on LinkedIn® with the Amazon Reading List application. With the disappearance of LinkedIn® partner applications came the elimination of this option. Amazon Reading List was a valuable way to let people know what type of professional development you were engaged in, as well as to round yourself out as a human being (read any good novels lately?) Many people are wondering how to include a reading list on LinkedIn® now that the old method has vanished.

I was fortunate to have one of my fellow LinkedIn® authors, Patrick Gallagher, (LinkedIn® Secrets Revealed) do some research on this topic. He wrote to Amazon and received the following email:

Thank you for using Reading List by Amazon and for your patience as we’ve worked to make your book information available after LinkedIn® deprecated their application program. Your Reading List information has been preserved and is available for import on Shelfari is an Amazon-owned site that helps you keep track of the books you’ve read and are reading, discover new books and interact with other readers.

Go to You can sign in to Shelfari using your Amazon account (or your existing Shelfari account). If you’re already a member, click “Import Books” from the Your Shelf drop-down on the home page. Click the “Import Books” from the Your Shelf drop down or go directly to: and you will be guided through importing your books and reviews to your Shelfari bookshelf.

I followed these instructions and the process was pretty straightforward. I went to the link provided,, and created an account. I then entered the same link again and was brought to this screen:

amazon reading list shelfari

When I clicked on IMPORT next to Import Your LinkedIn® Reading List, all I had to do was provide my LinkedIn® password and my reading list showed up in Shelfari!

I then clicked on the Account Settings tab and customized my Shelfari link:



Now that I have a link, I can add it to my LinkedIn® Profile using the new platform. Here’s how to add a link in the new LinkedIn®:

In the Summary section, click on the blue box with a + sign in the corner.

Mistake12 Image4 Add Link

You will be brought to a box where you can paste a link:

Mistake12 Image5 Add Link3

After you paste the link, you can provide a title and description:

add link on linkedin


Unfortunately, there’s a small glitch. When I clicked on the link, the following screen appeared:

shelfari on linkedin

I had to click on Read Original to get to the actual Shelfari list, which looks like this:



In Shelfari, you can add books you have read or that you are reading, rate them and review them. I won’t give a tutorial on the website since I think you can figure it out by poking around!


If this all seems too complicated, you can do as Patrick Gallagher did and add the Projects section to your profile. You can then create a “project” called “Amazon Kindle Book Reading List” or something similar, and list your books there. Here’s Patrick’s list:

amazon reading list

Another option would be to create a document with your list of books and upload it to You can then add a link to the file on your LinkedIn® profile.

I will cover more about in my next entry of this series. Stay tuned, and happy reading!

Want to read How to Write a KILLER LinkedIn® Profile on Kindle?

Curious about Patrick’s book? Check it out here:



6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part I: Events


#1 best-seller how to write a killer linkedin profile

It’s no secret that LinkedIn® has recently undergone a significant overhaul (thus the release this past Sunday of the 5th edition of status update

Profile Activity bar image:

linkedin activity update bar


Any updates you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn® Signal, which is a running account of all LinkedIn® updates that can be found under the News menu. Here’s a sample:

 signal sample

LinkedIn® is no longer a viable way to obtain RSVPs for events. If you want people to RSVP, the best way is to provide a link to a page where people can RSVP, such as a registration page or gotomeeting webinar announcement.

Once you post an update, you have the option to share it with groups and individuals. Just click on Share below the update and you will see the following screen:

 share linkedin update with comment

Is your event selective? Invite an exclusive crowd by clicking on Send to individuals. Then write them an enticing note:

 share linkedin activity update with individuals

Hit Share and spread the word to the world! The more connections you have, the more people will see your post and possibly share it with their connections as well.

Next week: What to do about your Amazon reading list?

Want more tips on the NEW LinkedIn®? Check out the #1 Best-Selling E-Book Tags: , , ,
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