Posts Tagged ‘LinkedIn Tips’

Are You Up on the Top Resume & Cover Letter Trends of 2012-2013?

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Are you up on the top resume & cover letter trends of 2012-2013? Many articles posted on line are old and outdated. Thankfully, each year Career Thought Leaders releases an up-to-date report on current job search trends… and the 2012 report has been released!Resume and Cover Letter Trends

Findings of 2012 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers covers topics including Career Marketing Communications (my focus), Job Search, Career Planning & Management, Career Counseling & Coaching, The Changing Employment Landscape, and Challenges for Career Professionals. I invite you to read the full report to get a picture of job search trends in all these areas. What follows is a summary of top trends in Resumes & Cover Letters, LinkedIn Profiles and Video/Multimedia presentations. The Essay Expert will be following these recommendations and I hope you will too!

Resumes & Cover Letters

Resumes are not dead, despite the fact that some people do get interview offers based solely on their social media profiles and video presentations. In most fields, resumes remain the central career marketing document, around which all other materials (LinkedIn profile, networking resume, bio, etc.) revolve.

  • Ideal length is two pages for most mid- to senior-level professionals; the presentation must be such that the information is readily absorbed in 6-10 seconds.
  • A portfolio of additional, consistently branded materials, including an Executive Summary for senior players, is welcomed by decision-makers; this compilation paints a full picture of what an accomplished applicant offers.
  • An exact street address is no longer necessary, but a LinkedIn URL is recommended.
  • Numbers speak louder than words, so include any you can! Also include CAR (Challenge-Action-Result) or STAR (Situation-Task-Action-Result) stories to demonstrate your value.
  • Each resume must be tailored to the job description. You will need multiple versions to be truly effective.
  • Quotes/testimonials are becoming more and more accepted—and perhaps even expected—on resumes.
  • Photos are still a no-no in the United States for anyone looking for full-time employment; in Europe and the UK, however, photos remain standard.
  • Document Format requirements vary depending on your audience. Some organizations and job search sites accept fully formatted resumes in .doc or .pdf format; others require Word documents or text-based files.
  • Gmail addresses are the standard, and aol addresses are seen as antiquated, especially for tech jobs.
  • Brief, tailored cover letters are still welcome by some HR and hiring managers, so best practice is to include one that makes you stand out.
  • The old “snail mail” tradition of sending a resume on nice bond paper is also not dead! You can make an impression by doing so and get some attention.
  • If you are working with a recruiter, do whatever the recruiter directs you to do. You can use your more highly formatted resume when interacting directly with hiring managers.

LinkedIn

LinkedIn is absolutely essential to your job search strategy. Sure, you can be on facebook, Twitter and Pinterest, but LinkedIn is the one non-negotiable. Did you know that recruiters will often accept LinkedIn connection requests even though they will not read an unsolicited resume?

Once on LinkedIn, recommendations are as follows:

  • Prioritize keywords and recommendations (vs. endorsements).
  • Update your profile and activity status regularly.
  • There is no need to purchase a Premium account in order to get value from your LinkedIn presence.
  • LinkedIn is not a silver bullet! Simply having a great profile does not guarantee success; you must participate in discussions and “take it off line” to get full value from the site.
  • Your LinkedIn profile should complement, not copy, your resume.

VideoBios, Web Portfolios, Visual CVs & Other Multimedia Tools

  • Web portfolios are becoming common, especially for those in the graphic arts field. A web presence may soon be expected for job seekers in some fields! Consistent branding is key.
  • Video resumes are more accepted and utilized on the West Coast than elsewhere, but they have not taken off as anticipated. It seems social media profiles such as LinkedIn are still winning out.
  • Some recruiters like video resumes/bios and Skype. Word to the wise: If you choose to present yourself through video, make sure you use high level technology! A poor quality video image, whether in a video or a Skype conversation, can be worse than no video at all.

I hope the above “hot-off-the-press” advice from top career professionals supports what you’re already doing or encourages you to head in a new direction. Read the full report here. If The Essay Expert can help, let us know! We are available at 608-467-0067 or through our Web Form.

6 Disappeared LinkedIn Partner Applications and What to Do About Them – Part V: WordPress (and RSS Feeds)

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The WordPress and BlogLink applications on LinkedIn used to be a reliable way to send weekly blog posts to your LinkedIn profile. All a blogger had to do was download the application and associate the blog’s RSS feed (essentially the link to your blog posts) to LinkedIn. No longer is this convenient feature available.

Up until a week ago, I would have suggested a fix that entails requesting your RSS feed to be sent out automatically to your favorite LinkedIn groups, or perhaps starting a LinkedIn group so that you can send your feed to that group. Not anymore. LinkedIn has announced that as of March 15, 2013, users may no longer syndicate RSS feeds to groups through LinkedIn.

The pros and cons of this move by LinkedIn have been debated. On the positive side, the elimination of RSS feeds to groups means less potential for spamming. A real person has to go in and post an article, potentially stemming the increasingly overwhelming flow of posts to LinkedIn groups. On the other hand, much of this automated content provides valuable information to group members and spurs conversation and debate. Will the richness of group conversations be diminished without the convenience of automated posting?

Time will tell … In the meantime, the question remains: How can you send your value-rich content to your LinkedIn groups? One place to look is the LinkedIn Help topic, Anyone have a workaround for the elimination of RSS feeds in groups? Here are some ideas:

1. Post discussions manually to your LinkedIn groups.

Manual posting of articles is a technique I have been utilizing all along, and I believe it provides value to my groups and provides me with visibility. I don’t just post the link to a useful article – I post the entire article so that people don’t have to work too hard to read the content. If you post an article to a group, it helps to ask a question to spur discussion, rather than simply post the article. By simply sticking an article on the discussion page, you risk appearing “spammy” and are less likely to generate worthwhile conversations about your topic.

2. Use HootSuite to post blog entries to your Activity Updates.

The HootSuite option requires establishing a HootSuite account if you don’t have one already.

After logging in to HootSuite, hover over the launch bar on the left side of your account. Click on Settings > RSS/Atom:

Click the “+” sign to add a new feed. You might need to upgrade to a paid account ($5.99/month) to use this feature.

Paste your feed URL in the field provided. Then select the social sites you would like the feed to post to.

hootsuite_rss_step3

 

Edit any other preferred options and Save Feed.

3. Post manually to Activity Updates.

A simple, free way to share blog articles is to post the link individually to your Activity Updates. If you blog once/week this solution might be the best one for you. You can add links from either your LinkedIn home page or the Activity bar on your profile. You then have the option of sharing the update on LinkedIn and Twitter.

Home page image:

linkedin activity update

Profile Activity bar image:

linkedin activity bar

Any blog article links you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn Signal, which is a running account of all LinkedIn updates that can be found under the News menu. Here’s a sample:

LinkedIn Signal New Blog Post4. Post your blog under your Publications section.

Add the Publications section to your profile if you don’t have it already. Then post a live URL that links directly to your blog for anyone who wants to take a look!

Publications Section LinkedIn

Do you have more ideas of how to replace the WordPress application or the group RSS feeds? Please share below!

If you want more tips on the effective use of LinkedIn, you might like How to Write a KILLER LinkedIn Profile, the #1 best-selling e-book by Brenda Bernstein!

6 Disappeared LinkedIn Partner Applications and What to Do About Them – Part III: Box.net

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For a long time, I have been recommending to job seekers and other professionals that they use Box.net to post a copy of their resume (with street address and any other confidential information removed) to their LinkedIn profile. I have also offered Box.net as an option for attaching scanned recommendation letters when your recommender is not a LinkedIn member or just doesn’t come through with a LinkedIn recommendation. Box.net was a useful way to attach any documents you might want your LinkedIn visitors to view.

Although the partner application for Box.net no longer exists, the website Box.net does—and my advice has not changed. If you want to post a document to your LinkedIn profile, the current way to do so is through entering a link to the document.

In your Summary and Experience sections, you can add links to videos, images, documents or presentations by clicking on the blue box with a + sign in the corner.

Add link to LinkedIn Summary section

 Mistake12 Image4 Add Link2

  

Once you click on that box you will be brought to a box where you can paste a link:

Mistake12 Image5 Add Link3

If you don’t have a website where you can conveniently create pages with the documents you want to link to, just create a Box.net account! Box.net will give you a link you can use. Upload your document to Box.net, click on Share; you will receive a link to share the document.

Box.net URL for LinkedIn

 

Here are the instructions sent out by Box.net regarding the change:

Recently, LinkedIn announced its new profile design that replaces the current inApps platform with a new method for viewing content like documents, presentations and videos.

You likely received a message from LinkedIn as well, but we wanted to be sure that as a user of the former Box inApp you know the best way to display and share a Box file on your new profile.

After opting in to the new profile type, you’ll be able to easily add a specific Box file. To get started, copy and paste the file’s direct link in the LinkedIn professional gallery on the page. Find the direct link by previewing the file as you normally would in Box, selecting File Options > Share > Get Link to File and then clicking on Direct Link to generate the URL. Paste it directly in the LinkedIn professional gallery. Repeat the same steps for other files you’d like to add to your profile.

Note that the LinkedIn professional gallery supports a limited set of file types, so check the Box support site if you experience any issues adding a file to your profile. We hope you enjoy the new way to share your important files from Box on LinkedIn.

 Here’s what my profile looks like with the resume linked from Box.net:

Linkedin Profile LInks to Media

 

What documents do you want to share with your LinkedIn audience? You can build your image through adding links using Box.net. Have fun!

For more LinkedIn tips and tricks, go to the #1 best-selling e-book How to Write a KILLER LinkedIn Profile!

#1 best-seller how to write a killer linkedin profile

 

Next week: What to do about TripIt and SlideShare?

6 Disappeared LinkedIn Partner Applications and What to Do About Them – Part II: Amazon Reading List

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Are you an avid reader?

It used to be that you could share your passion easily on LinkedIn with the Amazon Reading List application. With the disappearance of LinkedIn partner applications came the elimination of this option. Amazon Reading List was a valuable way to let people know what type of professional development you were engaged in, as well as to round yourself out as a human being (read any good novels lately?) Many people are wondering how to include a reading list on LinkedIn now that the old method has vanished.

I was fortunate to have one of my fellow LinkedIn authors, Patrick Gallagher, (LinkedIn Secrets Revealed) do some research on this topic. He wrote to Amazon and received the following email:

Thank you for using Reading List by Amazon and for your patience as we’ve worked to make your book information available after LinkedIn deprecated their application program. Your Reading List information has been preserved and is available for import on Shelfari.com. Shelfari is an Amazon-owned site that helps you keep track of the books you’ve read and are reading, discover new books and interact with other readers.

Go to http://www.shelfari.com/addbooks. You can sign in to Shelfari using your Amazon account (or your existing Shelfari account). If you’re already a member, click “Import Books” from the Your Shelf drop-down on the home page. Click the “Import Books” from the Your Shelf drop down or go directly to: http://www.shelfari.com/addbooks and you will be guided through importing your books and reviews to your Shelfari bookshelf.

I followed these instructions and the process was pretty straightforward. I went to the link provided, www.shelfari.com/addbooks, and created an account. I then entered the same link again and was brought to this screen:

amazon reading list shelfari

When I clicked on IMPORT next to Import Your LinkedIn Reading List, all I had to do was provide my LinkedIn password and my reading list showed up in Shelfari!

I then clicked on the Account Settings tab and customized my Shelfari link:

 

shelfari5

Now that I have a link, I can add it to my LinkedIn Profile using the new platform. Here’s how to add a link in the new LinkedIn:

In the Summary section, click on the blue box with a + sign in the corner.

Mistake12 Image4 Add Link

You will be brought to a box where you can paste a link:

 Mistake12 Image5 Add Link3

After you paste the link, you can provide a title and description:

add link on linkedin

 

Unfortunately, there’s a small glitch. When I clicked on the link, the following screen appeared:

shelfari on linkedin

I had to click on Read Original to get to the actual Shelfari list, which looks like this:

shelfari10

 

In Shelfari, you can add books you have read or that you are reading, rate them and review them. I won’t give a tutorial on the website since I think you can figure it out by poking around!

 

If this all seems too complicated, you can do as Patrick Gallagher did and add the Projects section to your profile. You can then create a “project” called “Amazon Kindle Book Reading List” or something similar, and list your books there. Here’s Patrick’s list:

amazon reading list


Another option would be to create a document with your list of books and upload it to Box.net. You can then add a link to the Box.net file on your LinkedIn profile.

I will cover more about Box.net in my next entry of this series. Stay tuned, and happy reading!

Want to read How to Write a KILLER LinkedIn Profile on Kindle?

Curious about Patrick’s book? Check it out here:

 

 

6 Disappeared LinkedIn Partner Applications and What to Do About Them – Part I: Events

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#1 best-seller how to write a killer linkedin profile

It’s no secret that LinkedIn has recently undergone a significant overhaul (thus the release this past Sunday of the 5th edition of How to Write a KILLER LinkedIn Profile). One of the most major changes you will notice is that you no longer have a choice of utilizing LinkedIn Partner Applications such as Events, Amazon, TripIt, Box.net, WordPress and SlideShare.

What’s a savvy LinkedIn user to do?

Many of my e-book readers and blog subscribers have been asking me questions about how to handle this big change. This article and subsequent blogs for the next few weeks will go through six previously popular applications and review how to transmit the information you used to be able to share through LinkedIn’s partner applications.

One of the first applications to disappear from LinkedIn was Events. Events was a platform from which to share live and web-based events with the LinkedIn community, and from which to track RSVPs. The application was eliminated suddenly and with little fanfare.

There is no new magic trick to posting events to your LinkedIn page in the absence of the partner application. The only way I know of to announce events on the new LinkedIn is to publicize them directly from your Activity updates, which you can easily populate from either your LinkedIn home page or the Activity bar on your profile. You can share on both LinkedIn and Twitter by using this function.

Home page image:

status update

Profile Activity bar image:

linkedin activity update bar

 

Any updates you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn Signal, which is a running account of all LinkedIn updates that can be found under the News menu. Here’s a sample:

 signal sample

LinkedIn is no longer a viable way to obtain RSVPs for events. If you want people to RSVP, the best way is to provide a link to a page where people can RSVP, such as a registration page or gotomeeting webinar announcement.

Once you post an update, you have the option to share it with groups and individuals. Just click on Share below the update and you will see the following screen:

 share linkedin update with comment

Is your event selective? Invite an exclusive crowd by clicking on Send to individuals. Then write them an enticing note:

 share linkedin activity update with individuals

Hit Share and spread the word to the world! The more connections you have, the more people will see your post and possibly share it with their connections as well.

Next week: What to do about your Amazon reading list?

Want more tips on the NEW LinkedIn? Check out the #1 Best-Selling E-Book How to Write a KILLER LinkedIn Profile, 5th edition just released!

 

17 Tips for Older Job Seekers – Follow in the footsteps of winners!

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Even before LinkedIn posted a blog with tips for older job seekers in September, I received some good news from a couple of my 50+-year-old connections on the job search front. Both of them are followers of my blog, and both agreed to share their stories with you. I hope their success inspires job seekers of all ages to keep on taking action!

I pay close attention to my LinkedIn status updates so that I can congratulate people on their new positions. When I got word that Becky S. had obtained a new position as an IT Business Analyst, I wrote to acknowledge her success and she shared the following about how she obtained her new position:

  • Your webinars and e-book were a real encouragement and a definite part of the process. Thanks for sharing and encouraging all job-seekers!
  • I attended classes and weekly networking sessions at the local WorkForce center – met my new boss there.
  • Took a 3-month contract position which lasted a year. I am so thankful to have had this opportunity.
  • Posted updates on LinkedIn when attending classes, announcing the approaching contract end and my desire to be the newest member of your team.
  • My new boss maintained contact through LinkedIn.  He even downloaded my resume and considered me an applicant. Three interviews later I had an offer!

Note that Becky used social media to her full advantage, demonstrating that even though she might be older she is computer-savvy and on top of current trends. Also note that she was open to contract positions and accepted one that gave her valuable experience while she was actively looking for other work.

Shortly after receiving this message from Becky, another one of my followers, Steven A., gave me the following wisdom stemming from his successful search for a senior-level accountant position:

  • Volunteering was a great confidence-lifter and networking tool. I did that at North Shore Long Island Jewish Medical Center for six months.  It was extremely fulfilling; met new professional contacts / links and helped fill the gap in the resume while looking for next position.
  • Strong perseverance, applying for jobs that may not necessarily been 100% qualified for (i.e. taking chances),
  • Strong LinkedIn profiling & participation in group discussions there
  • Having good contacts (such as yourself, Brenda) that help you with strategies and point you in a good direction.
  • Supportive job search services such as Connect-To-Care (Little Neck NY & other New York locations: FEGS and other channels) were great support groups.
  • Networking helps but unless it is properly targeted it won’t always work (e.g. job fairs predominant in sale promotions or solicitations / advertising will not help an unemployed, experienced, professional accountant.
  • [Steven also warns:] Employers, recruiters & HR’s will never ever admit it, but age is a negative running factor if the applicant is in fact, older (i.e. for example as myself, over 50). Many agencies (I recall approaching at least a dozen) don’t ever get back to applicants. Only 2 in 12 ever gave me leads in a year’s unemployment time. Job searches must be predominantly independently pursued.

Steven’s insights hammer home the message that being active on LinkedIn and pursuing multiple networking opportunities are two keys for the older job seeker. LinkedIn can be used in multiple ways, from researching whom you might know at a particular company in order to network your way in, to  participating in groups, to highlighting your volunteer activities, to attracting recruiters with targeted keywords.

In LinkedIn’s blog article, 5 Steps for Older Workers to Succeed in the Job Hunt, author Kerry Hannon offers the following tips:

  • Use a professional e-mail address. [meaning something with your full name if possible, preferably at gmail or a paid provider). And use it! Let your contacts know what you are looking for and find out who would be great to talk to about your search].
  • Join LinkedIn. [How to Write a KILLER LinkedIn Profile is a great place to start in creating a profile and using LinkedIn to get results. Note that Becky and Steven leveraged LinkedIn to its max and both of them found new positions!]
  • Network. [You can network effectively both on LinkedIn and in person. Hannon points to a new, free service from AARP called Work Reimagined, which leverages LinkedIn’s API to help job hunters find information and job openings. You can sign up for customized job alert postings in your field of interest.]
  • Start a Twitter account. [I defer to Hannon on this one. She says: “Follow people or companies where you might want to interview. For your username, use your actual name or a shortened form. Include a bio – where you live and what kind of work you do…. 160 characters. By following tweets, you can get the scoop on people you may wind up interviewing with and stay on top of a potential employer’s news. You can also share ideas and tips with other job seekers. Plus, you’re expanding your network.”]
  • Don’t be a wallflower. [just like you need to exercise your body to get build muscle, you need to participate in discussions on line and in person, and keep doing your research, to build your job search success muscles. Looking for a job is a full-time job, so create a plan and get into action!]

To read the entire LinkedIn blog article, go to 5 Steps for Older Workers to Succeed in the Job Hunt.

Using a combination of tips from Becky, Steven and Kerry Hannon, you can win the job search game regardless of your age. If you have found success and have more tips to share, please do so below!

And if you want more individual support with your resume and LinkedIn profile, go to www.TheEssayExpert.com. I look forward to working with you!

5 Steps to Determine Your LinkedIn Profile Focus by guest blogger Jill Schaefer

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You are a multi-faceted human being… and yet you only get one LinkedIn profile (or two if one of them is in a second language). Perhaps you are unsure where to focus as a professional and thus how to present yourself in your profile. The question “Who am I?” is an important one for job seekers and professionals, and it’s not always easy to answer.

You: The multi-talented

All of us are good at MANY things; but the fact is you can’t be everything to everyone—especially as a job seeker. As Martin Yates, CPC, author of the famed Knock ‘em Dead series, elaborates in Knock ‘em Dead 2012: The Ultimate Job Search Guide, “People get hired based on their credentials not their potential… Decide on the job that will be the easiest sell for you and the easiest buy for an employer.”

In the almost two years that I have been writing LinkedIn summaries for The Essay Expert, I have encountered clients who attempt to be all things to all people. They want to highlight their experience in A, B, and C industries and their accomplishments at X, Y, and Z jobs, AND promote their small business—all within the space of 2,000 characters.

Sound familiar? You may think this broad-ranging type of summary says, “I’m dynamic and versatile.” In reality, most readers interpret it as, “This person is confused, random, and indecisive.”

5 Step Plan

Here’s how to convey focus and strength in your LinkedIn summary:

Step 1: Pick one thing

The first step to finding your LinkedIn focus is to zero in on the PRIMARY job that you’re after or the PRIMARY professional pursuit you want to come across loud and clear in your profile. How do you do that? Back to Martin Yates’ words of wisdom.

“Based on the skills you possess today, what is your primary job target?”

Step 2: Find job descriptions for your target job or profession. Identify keywords.

Look up 3-5 job descriptions for your target job category. For example, if I am looking for a marketing or communication manager position, I would go to indeed.com, monster.com, or careerbuilder.com to find posted positions, such as Marketing & Communications Officer or Marketing Services Manager, that employers are actively recruiting for.

You don’t have to limit yourself to a certain geographic area for this exercise. The point is to learn what job title is most commonly used and what language employers use to describe the job’s requirements. What is the problem a person in that role must solve? What skills would an ideal candidate have? (Note: If your target job requires you to do things that you hate, go back to Step 1.)

Copy and paste the contents of the job descriptions into an electronic file or print them out. Highlight mandatory skills from the job descriptions. What keywords—the words that LinkedIn recruiters and hiring managers would search on—keep popping up? Hint: “team player” is not a keyword phrase, “alliance management” is. Learn more about keywords in Brenda Bernstein’s Baffled by choosing keywords for your LinkedIn Profile HEADLINE post.

Make a list of the most common keywords from the job descriptions. You might want to use Wordle.net to help out with this part.

Step 3: Identify your accomplishments

With your target job position in mind,  create a list of your top five relevant accomplishments. Organize each accomplishment into a Situation/Action/Results format:

  1. Briefly DESCRIBE THE SITUATION or problem.
  2. List the ACTIONS YOU TOOK to amend the situation.
  3. Describe the RESULTS YOU ACHIEVED. Use quantifiable statistics and metrics, if possible.

Step 4: Evaluate how you match up

Compare and contrast the similarities between the job descriptions and your accomplishments. How do you match up? If you do, great! If not, it’s time to re-evaluate whether you have matching experiences or successes in the areas that are important to an employer.

Step 5: Be THAT person

Make sure everything you say about yourself on your LinkedIn profile supports your ONE target position or singular professional objective. Don’t muddy the waters by including keywords from everything that you’ve ever done in your working life. Keep it focused.

Remember if you decide today that you’re most qualified to be a genie and tomorrow you decide you’d rather be a zookeeper, you can change your LinkedIn profile accordingly. It’s a living document that reflects who you are as a professional right now.

Once you’ve updated your LinkedIn profile, start monitoring the “Who’s viewed your profile?” section on the right side of your LinkedIn home page. How many times has your profile appeared in searches over the past few days? If your hits are in the single digits, change a few keywords, reassess, and repeat until your numbers go up.

Feeling lost?

The Essay Expert is here to help you find your professional self. We have helped many a client with multiple “professional personalities” benefit from a focused, successful LinkedIn summary.

About Jill Schaefer:

Jill is a professional copywriter and freelance writer who lives in Madison, Wisconsin. She specializes in environmental communications, connecting with clients, giving LinkedIn profiles a makeover, and producing compelling copy.

 

View winning LinkedIn summaries Jill co-wrote for The Essay Expert’s clients:

Shashi Dosaj | Marissa Keller Outten | Michelle Henry

100% Complete LinkedIn Profiles: A Dilemma for Job Seekers

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In my How to Write a KILLER LinkedIn Profile webinar on June 22, 2012, delivered for ilostmyjob.com, an important question arose: If you are a job seeker, how should you complete the “current position” item in your profile?

LinkedIn presents job seekers with a dilemma: The site requires an “up-to-date current position (with a description)” for a 100% complete profile (see Profile Completeness list on LinkedIn); and according to LinkedIn, 100% complete profiles are 40 times more likely to be viewed. But if you are a job seeker, you might not have a current position other than “job seeker.” Should you create a “filler” job description to be 100% complete? Or should you hope that 95%-or-so complete is enough?

Adding to this dilemma is that recruiters, according to experts in the careers industry, do not like to see made-up job descriptions in the current position spot. They prefer for job seekers to call a spade a spade, i.e., leave the current position description blank if they are not employed.

Resume and LinkedIn profile writers come down on multiple sides of this issue. There are upsides and downsides to all of these options; in the end, let the numbers (how many people find you, view your profile and contact you) guide your choice.

Option #1

One camp says to put something in the current position field indicating you are a job seeker. You might give yourself a job title such as “Target position: VP Operations,” or “Seeking next opportunity as Graphic Designer.” You can then write a description of what you offer that adds to what you wrote in your Summary. In the company name field, you might enter “—“or “Seeking next opportunity.”

Option #2

Some people recommend putting volunteer work as your current position, or your “job” as Manager of a LinkedIn group. I would not recommend either solution unless your volunteer or group manager work is close to full-time. There is a section you can add on LinkedIn called Volunteer Activities and Causes. That is the most appropriate spot in which to put your volunteer activities.

Option #3

A third camp says to leave the current job description blank if you don’t have a job, and to complete as many parts of the profile as possible. If your profile is 95% complete, you should still do well in searches.

The Essay Expert’s Recommendation

You might want to try both Option #1 and Option #3. I wouldn’t recommend Option #2.

The great thing about LinkedIn profiles is that you can always change them and do different things to see what works best for you. Try this:

(1)    Write a current position that says, for example, “Target Position: General Manager, Automotive” or “Seeking Opportunities as Financial Analyst”  or “Program Manager  – Candidate” and track how many people view your profile and how often you are appearing in search results (this information can be found on your home page in the right-hand column).

(2)     If you are getting sufficient activity in your profile, great. Don’t change anything! If not, the first thing to consider is whether you have enough connections to appear toward the top of searches. I recommend having 500+ connections in order to reliably raise your ranking in search results and increase page views.

(3)    If you have 500+ connections and your profile is still not getting enough attention, either change what you have in the “current position” section or make it blank for a month. Track your profile views and appearances in search results.

(4)    Repeat Steps #2 and #3 until you get the results you want.

There are more options than these of course. One place to get a sense of what might work is a Q&A on LinkedIn, begun by Executive Resume Writer Laura Smith-Proulx, which sheds some light on this question.  http://linkd.in/xDJhgq

What strategies have been working for you? Please share your comments below. Or if you experiment with some of my suggestions, please report how it goes!

Baffled by choosing keywords for your LinkedIn Profile HEADLINE?

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Many people are flummoxed when it comes to choosing a LinkedIn profile headline.  What keywords should they include?  How do you get that up and down symbol ( | )?  (Hit shift and the backslash key.) Is it more important to have keywords or a Tagline / Unique Selling Proposition (USP)?

This article will mainly address the last question:  Keywords or USP?  The answer to the question depends on your main goal with your LinkedIn profile.

Below you will find several situations you might be in.  Find yourself as closely as possible and handle your headline in the most appropriate way for your situation.  If you don’t find yourself exactly, find the nearest match and adjust from there.

1.  You are a job seeker and you want to be found in searches.*

If you are a job seeker, your main goal is probably to be found and contacted by recruiters and hiring managers.  If so, you need to focus on keywords in your headline.  Keywords are the terms a recruiter would be searching for if looking for someone like you.

The prevailing wisdom is to choose 4-5 words as keywords and leave it at that.  Adding extra words or extra characters like your email address may serve to dilute the effectiveness of your headline.

Examples of good headlines are:

Manufacturing & Supply Chain Executive | Asia

Procurement & Contract Specialist | Treasury Manager

Account Executive | OEM Sales | Field Sales | Territory Manager

Director Communications | Branding | Online Marketing | Social Media

Note these headlines zero in on the most essential keywords and do not add any fluff to dilute their impact.

Some job seekers write “Open to New Opportunities” in their headline.  Some recruiters actually search on the term “opportunities” and might find you that way.  Other recruiters will skip over you if you put that phrase in your headline.  My advice is to try it one way, and if you’re not getting the attention you want, try it another way.  That’s the beauty of social media …  nothing is ever engraved in stone.

2.  You are a job seeker and your main goal is to look good when people find you.

Perhaps you are currently employed and doing a very selective and confidential job search.  Or perhaps you want people to look for you primarily after you have contacted them.  If so, you may not particularly be looking to be found in searches.  In this situation, you have more flexibility when crafting your headline.  I recommend that you write your job title and a catchy phrase, tagline, or Unique Selling Proposition.

Examples:

High-Powered Financial and Analytical Trainer | Propelling International Business Teams to the Top

Program, Process and Project Manager | Creating and Implementing Innovative Technological Solutions

Managed Care Professional | Building relationships with attention and integrity

For more ideas on catchy headlines, see my article, Your LinkedIn Profile *HEADLINE* – What Would Draw You In?

3.  You are a business owner or professional and you want people to find you.*

If you are a business owner or professional wanting to attract clients, stack your headline with the keywords your clients would be searching on.  My headline says:

Essay & Resume Writer | Executive Resumes | Personal Statements | LinkedIn Profiles | Web Copy

The result of having these keywords in my headline (and also in my summary, specialties and job titles) is that many people find me when they are seeking the services I provide.

During admission season I change my keywords to emphasize college essays and MBA Admissions consulting.

Change your keywords as much as you want until you get the number of visitors to your site each day that you’re looking for.

4.  You are a business owner or professional and you just want to build a close network of solid business connections.

If you are laying low on LinkedIn and selectively building a network, really all you need is your job title and organization.  LinkedIn will take care of that for you.

*NOTE TO THOSE IN CATEGORIES 1 & 3:  Remember that the number of hits you get on your LinkedIn profile will always increase when you increase your number of connections.  For more on that topic please view my signature webinar, How to Write a Killer LinkedIn Profile.

BEWARE of the LinkedIn Default! 

If you update your current job position, LinkedIn automatically changes your headline unless you catch the box that lets you opt out.  If this happens, take control and change your headline if you want it to say something different!

Like so many things, there is no “one size fits all” answer to the LinkedIn Headline question.  If you’re not sure what the best way is to approach yours, comment below or contact The Essay Expert for assistance in crafting a KILLER LinkedIn Profile!

LinkedIn says the 2011 most overused professional buzzwords in the United States are “creative,” “organizational” and “effective”

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On December 13, 2011, LinkedIn released its “most overused” buzzwords list for 2011.  Here is the list of the top 10, with “creative” reigning at the top.  When a particular country or countries stood out for overuse of a term, the country name(s) are listed in parentheses:2011 LinkedIn Overused buzzwords

 

  1. Creative (Australia, Canada, Germany, the Netherlands, the United Kingdom and the United States)
  2. Organizational
  3. Effective (India)
  4. Extensive experience
  5. Track record (Singapore)
  6. Motivated (Ireland)
  7. Innovative
  8. Problem solving (Italy)
  9. Communication skills
  10. Dynamic (France)

The good news?  Some people heeded last year’s list and stopped overusing at least some of the following 2010 Overused Buzzwords:

  1. Extensive experience
  2. Innovative
  3. Motivated
  4. Results-oriented
  5. Dynamic
  6. Proven track record
  7. Team player
  8. Fast-paced
  9. Problem solver
  10. Entrepreneurial

The four exact matches between 2010 and 2011 years are “motivated,” “dynamic,” “innovative” and “extensive experience.” There are also some near matches with “problem solving” vs. “problem solver” and “proven track record” vs. “track record” (I personally have tired of all of these terms).

I believe job seekers and career professionals have done some good work changing the landscape — four of the terms on the list have changed, and all of them have changed rank.   Let’s face it:  There will be overused words every year.  I’m just glad to see we’re learning lessons along the way.

How Creative are You?

This year’s primary lesson:  Don’t say you are “creative” – demonstrate your creativity!  Design and upload a PowerPoint presentation to SlideShare and post it to your LinkedIn profile.  Give examples of marketing strategies you devised.  Include your artistic portfolio in your profile.  And don’t use the same words everyone else is using!  We now know that asserting you are “creative” is a sure way to prove that you are not.

Met or Exceeded Organizational Goals?

“Organizational” is a bit tougher.  How do you say you met organizational goals without saying you met organizational goals?  One thing to keep in mind is that of course you are going to strive for and meet organizational goals!  What other goals would you possibly want to report?  I admit I will be a little sad to let this term go, but I see the point of finding alternatives.  “Meet targeted goals” would be just as effective (oh did I say “effective”?  Send me to India where I’ll be in good company!)  Or perhaps a chart of goals vs. accomplishments would obviate the need for the term “organizational.”  I predict that next year “goal(s)” and “target(s)” will top this list.

Devise an Effective Strategy Lately?

Thankfully there are a multitude of ways to convey the concept of “effective.”  “Successful” is the clearest alternative, followed by “winning,” “profitable,” “lucrative,” “productive,” “fruitful,” “targeted” and even “efficacious” (I don’t love that last one as a resume/profile adjective).  Take your pick or find another way to say what you mean!  (Sometimes you can just leave out the adjective completely, as I did by avoiding “find another effective way” in that last sentence.)

As for “extensive experience” and “track record,” these terms are like nails on a blackboard to me.  I see them a lot and make short work of them on my resumes.

How many of these top 10 overused words show up in your profile?  Please share below.

And  if you want expert assistance to craft a LinkedIn profile that stands out in a sea of 135 million LinkedIn users, contact The Essay Expert through our Web Form or at 608-467-0067.

Like this article?  You might also enjoy Ten Buzzwords to Take Off Your LinkedIn Profile Now published by Time Newsfeed.