Posts Tagged ‘LinkedIn Profiles’

Introducing: LinkedIn’s New Home and Profile Pages


On Thursday, December 11th, LinkedIn® started rolling out its latest Home and Profile page design changes. For those of you who aren’t yet seeing the redesign when you log in, you can email LinkedIn® to get a sneak peak at

Home Page

Across the top of your Home page you will now enjoy instant access to the most important information regarding your account, including a quick link to your profile page, your stats and your Keep in Touch feed.

Directly below this section, you will find the latest news and updates from Pulse. You can even sort your Pulse feed by the most popular or most recent.

You will then see your regular feed of activity from your groups and connections, aesthetically revamped for quick connection identification, content preview, following, joining and connecting.

Throughout your news feed you will notice suggestions by LinkedIn® regarding connections you might like to make and jobs that might interest you.


LinkedIn has updated all profile pages to automatically appear in edit mode when accessed by the owner of the profile. After all, when we visit our own profile page, it is usually to make edits, so LinkedIn® is saving us a step! To see your profile the way a connection would see it, click the “View profile as” button.

In this view, you will notice a new option at the top of the page. Similar to Google+ or Facebook, you can choose to view your profile as a connection or non-connection (or a connection who is not logged into LinkedIn®) would.

LinkedIn’s suggestions for including additional sections are now located directly below the top portion of your profile. This information used to appear in the right-hand column in Edit Profile mode.




Your notification setting are also now available in the right-hand column so that changes to your profile can easily be hidden or shared with your network with the click of a button.

Note the redesigned sections. For example, Recommendations no longer have 2 access points, but one.


(Profile mode)

(Profile Edit mode)



LinkedIn’s new streamlined design was created to enhance our experience as members and will likely be further enhanced in the future based on our response to these updates.

I hope you enjoy the new changes. They are certainly presenting challenges to me as the author of a book about LinkedIn®! But look for updates in the 11th edition of How to Write a KILLER LinkedIn® Profile, still slated for release in January!

How to Write a KILLER LinkedIn® Profile – Don’t Miss these Updates in the 9th Edition!


When I first undertook writing a book about LinkedIn®, I had no idea what I was getting in for. I did not know how much the platform would grow and evolve. I could not have fathomed the massive changes happening on LinkedIn® weekly if not daily, necessitating updates to the book every few months. How was I to know that the images that on a stroke of insight I added into the book would have to be changed regularly, requiring special formatting assistance every time?

It’s a good thing I didn’t know all that before I wrote the book, as it might have stopped me. As it turns out, however, I enjoy the challenge of continuing to author the #1 best-selling e-book about LinkedIn®. To maintain that status, I must constantly rethink and update the information I’m providing.

The 8th edition of How to Write a KILLER LinkedIn Profile was published in January 2014; now, just 4 months later, here’s what to look forward to in the 9th edition.

How to Write a KILLER LinkedIn Profile – 9th Edition Updates

  1. New organization of the book by section.
    Sections were a great way to organize information in my resume e-books How to Write a WINNING Resume and How to Write a STELLAR Executive Resume, so I carried over the idea here. Rather than just a list of 18 tips, the book now is divided into LinkedIn® Profile Nuts and Bolts, Writing and Presentation Tips, and Playing the LinkedIn® Game to Win. Plus there’s still an Introduction, Bonus Tip section and Appendices A-H. I think you’ll find the organization of the book to be helpful as you go through the tips!
  1. Hugely expanded chapter on crafting LinkedIn® Summary statements with examples, and more examples of Experience section entries.
    You asked and I answered. I’ve provided more substantive tips and real-life examples of LinkedIn® profiles that you can use as a model for yours!
  1. Introducing LinkedIn®‘s new blocking feature.
    LinkedIn® has finally responded to complaints that stalkers can’t be blocked on their site. I’m thrilled to report on this new feature!
  1. New tips on how to make connections, expand your network and keep in touch; and on LinkedIn® Skills and Endorsements.
    I receive many questions on these topics and have addressed many of them in the new edition. Plus, get the most up-to-date information on how these features work!
  1. Completely revised chapter on special sections, de-emphasizing outdated “partner applications” and updating new functionalities including SlideShare.
    LinkedIn®’s “partner applications” disappeared over a year ago, so I decided it was time to stop referencing them. The focus now is not on replacing the functionality of those apps, but on building a robust profile with the tools LinkedIn® provides now.
  1. More updates including the latest on LinkedIn® Jobs, the new face of LinkedIn® Groups, special export issues for Mac Users, and the latest overused buzzwords.
    All images and functionalities have been updated to match the new look and features of LinkedIn® as of May 2014!

How to Get the 9th Edition of How to Write a KILLER LinkedIn Profile

If you have purchased the PDF version of my book prior to this release, you will be receiving a link to the new book automatically. If you purchased the book on Amazon, you’ll want to log in to your Kindle dashboard and turn on “Automatic Book Update.” You should then receive a notice in a few weeks announcing that an updated version of the book is available, which you will be able access via your Manage Your Kindle page. If you do not receive this notice, contact Amazon directly.

So… If I had it to do all over again, would I do it? Yes! This book is like my baby. I would even include all the screen shots again (thankfully my amazing assistant Jeanne Goodman takes care of replacing those for me!).

If you’re a current owner of my book, I hope you enjoy the update. And if you haven’t gotten a copy yet, now’s the time to do it! I truly believe this edition is better than ever—making it even easier for you to create a KILLER LinkedIn® Profile.

Fortune Magazine Says LinkedIn is Rocking!


Fortune Magazine on LinkedInOn July 15, in an interview by Margaret Larkin on WCKG Chicago’s Geoff Pinkus Show, I was asked what main mistakes people are making on LinkedIn. My response was that the biggest mistake people make is not being on LinkedIn in the first place – or not taking it seriously if they are.

This sentiment was echoed in a July 2013 Fortune Magazine article entitled, “LinkedIn: How It’s Changing Business (And How to Make it Work for You).” Journalist Jessi Hempel asserts, “In the past year LinkedIn has emerged as one of the most powerful business tools on the planet.” She reports that according to ComScore, the number of users who log on at least once a month has jumped 37% over last year, to 141 million worldwide. Furthermore, 88 of the Fortune 100 use LinkedIn’s licensed recruiting software to search for job candidates; the software obviates the need to pay a headhunter.

As a job seeker or business person, why would you not want to jump on the LinkedIn bandwagon with full enthusiasm?

LinkedIn is largely conceived as a job seeking hot spot. It might be telling that students represent LinkedIn’s fastest-growing member group, ostensibly because they are cognizant that it is essential to have a positive presence on LinkedIn when entering the job market. What students and other professionals might not realize, as described in the article, is that LinkedIn is not just a tool for job seekers. Large corporations such as Citigroup, NetSuite and Dell are using the power of this business network to target markets, conduct surveys, and conduct creative marketing activities.

Also not obvious to most of us is that LinkedIn is working on collecting information that will likely provide some of the most accurate and valuable information about the job market and business throughout the world. CEO Jeff Weiner envisions that “LinkedIn will provide a real-time measure of where jobs exist, where customers aren’t being served, and where people need training.” One use of the site, for example, would be to identify what colleges are best for obtaining certain jobs after college. After all, LinkedIn has accurate information on where all its members went to college and what types of jobs they’re in now. Watch out U.S. News & World Report – LinkedIn is coming!

People are paying attention to LinkedIn.

The author of the Fortune article related that she updated her LinkedIn profile as part of writing the story; and her colleagues noticed. They jumped to the conclusion that maybe she was thinking of looking for a new job—a common perception when someone updates a profile. But the reality is that updating a profile is a good idea for everyone, not just job seekers. It is a way to “touch” your network and gain visibility. Maybe you’ll get a lunch meeting out of it, or an interesting information exchange.

Perhaps the most interesting point of this article to me personally is that LinkedIn has a vested interest in having its members improve their profiles; if the site is to become competitive in the sales industry, it must provide companies with robust information on social networks. It is odd, therefore, that LinkedIn’s platform is confusing to many, and also, as Ms. Hempel points out, that LinkedIn has not commissioned any “How to” books about using its site. How to Write a KILLER LinkedIn Profile is cited as one of the premier books on the subject, a mention which makes me proud.

Hempel observes that LinkedIn has been extremely persistent in its vision, making it “the single biggest repository of career data” and positioning the site to be a force in how business is done worldwide. This observation brings me back to my radio interview and my point that the biggest mistake you can make on LinkedIn is not to be on the site or not to take it seriously.

How to Write a KILLER LinkedIn Profile

I’m doing everything I can to support LinkedIn members in creating effective profiles (and to keep up with the rapid changes LinkedIn is making to its functionality). If you haven’t yet read How to Write a KILLER LinkedIn Profile, I encourage you to do so; you can get a free excerpt by signing up for my e-list at

If you want the full version, including FREE lifetime updates, order the pdf for just $9.97 from The Essay Expert.

And as always, your questions are welcome. If you have a comment or question please enter it in the comments and you might just see an answer in a future blog!

Multilingual? Create a Secondary Language Profile on LinkedIn®


Are you bilingual or multilingual? The general rule on LinkedIn® is that you may only have one profile; having multiple profiles is a violation of the Terms of Service that could get you booted off the site. However, there is one exception to that rule: the Secondary Language Profile.

As of January 2013, over 64% of LinkedIn® members are located outside of the US. Because such a large portion of users are multilingual and interested in connecting with people both inside and outside of English-speaking countries, LinkedIn®  allows users to set up additional LinkedIn® profiles that cater to secondary languages.

LinkedIn® supports the following languages:

English | Czech | Danish | Dutch | French| German | Indonesian | Italian | Japanese | Korean | Malay | Norwegian | Polish | Portuguese | Romanian | Russian| Spanish | Swedish| Tagalog | Turkish

Click here for a list of languages supported by LinkedIn® mobile applications.

NOTE: You cannot change the default language of your profile once you’ve set it up in a particular language. It’s recommended that you set up a secondary language profile instead.

Creating a Profile in Another Language

To create a profile in another language, go to your Profile page and click the down arrow to the right of your “Edit Profile” button. Select “Create profile in another language”:



Choose your language from the dropdown menu:



You’ll also want to update your Professional Headline. Then click “Create Profile.”

The language you select will determine the default language for your profile display and also the language in which you will receive messages from the LinkedIn Corporation. Content and messages will always be displayed in the language in which they are written. LinkedIn® does not translate content or messages for you, so you will need to go through each section and update all necessary fields. Remember to save each section before continuing onto the next.

When a member signs in to LinkedIn® and views your profile, they will see it in the language you chose when you set up your account; or, if you have multiple profiles in several languages, viewers will see the one most relevant to them. The viewer has the ability to choose from your language profiles by selecting one from the dropdown menu underneath your profile photo.


All of your language profiles will show up in search engines and have their own URL.

You can also delete a secondary language profile by select the language from this dropdown list. Just select “Delete this profile link” and click Delete.

Let me know if this article was useful to you! Also note that the inspiration for this topic came from a question submitted by one of my readers… so please do contribute your ideas if you have them!

Finally, a Bonus Tip on Secondary Language Profiles has been added to the 7th Edition of How to Write a KILLER LinkedIn Profile… coming soon!

Top 10 LinkedIn Overused Buzzwords 2012


linkedin buzzwordsIt’s that time of year again… the “Lists” season! The first one I’d like to share with you is the list of overused professional buzzwords from LinkedIn. These words give a nice glimpse into what words you might be overusing on your resume as well.

The most overused words vary by country; according to LinkedIn, the Swiss boast primarily about being “analytical” while India’s natives assert themselves as “effective” (just as they did last year); Spaniards claim they are “specialized” while Brazilians declare they are “experimental.” Looking for “motivated” professionals? Try Malaysia, Saudi Arabia, South Africa, United Arab Emirates and the U.K.

In the United States, the Top 10 Overused Buzzwords in LinkedIn Profiles are as follows:

1. Creative

2. Organizational

3. Effective

(no change from last year!)

4. Motivated

5. Extensive Experience (the #1 overused buzzword in 2010 and a phrase that sets me on edge!)

6. Track Record

7. Innovative

8. Responsible (making an appearance for the first time in LinkedIn’s top 10 list)

9. Analytical (also listed for the first time)

10. Problem Solving

The two words that got knocked off the list are “dynamic” and “communication skills.” Perhaps people got the point that too many people were claiming to be dynamic, and that communication skills are most aptly demonstrated through actual communication.

What would it take for you to scrub your LinkedIn profile clean of overused and overrated buzzwords? I provided specific suggestions for the top three (creative, organizational and effective) in my 2011 article on most overused LinkedIn buzzwords. Sometimes you really do need to be “creative” to succeed in presenting yourself in a unique way.

The Essay Expert’s writers can work with you to write a profile that stands out from the rest of the world’s. For details on our services see LinkedIn Profile Writing Services. You can also contact us through our Web Form. We look forward to giving you that extra edge on LinkedIn!

Partner with The Essay Expert and earn 50%!


Do you want to help out your friends and clients, and make money too?

The longer my e-book, How to Write a KILLER LinkedIn Profile, is out in the world, and the more feedback I get, the more I am learning how much people appreciate the step-by-step advice it provides (it even has pictures!). You may be one of the people who has already benefited from the book’s instructions and insights.

So now I’m doing something I thought I would never do: offering an affiliate program. You probably have friends, clients and connections who are not getting the results they want from their LinkedIn profiles. If so, you might want to become an Essay Expert affiliate.

How to Write a KILLER LinkedIn Profile is currently in its 3rd edition, and is trending as a #1 best-seller in Amazon’s Business Writing category. It offers 18 detailed, easy-to-follow tips to improve your LinkedIn profile–PLUS 7 bonus tips!

“A lot of books provide good information, and then leave it up to you to apply this information to the real world. Not so with Brenda’s How to Write a KILLER LinkedIn Profile… which is full of actionable information ready to be put to immediate use.” – James Beal, CEO at


The book sells for $9.95 as a downloadable .pdf on my site. When you partner with The Essay Expert through our affiliate program, you’ll receive a 50% commission on every book sale. PLUS, for a limited time only, you will receive a $25 BONUS for every 25 books you sell!

“I am in a career transition and have been stuck for weeks on how to maximize my LinkedIn profile’s potential. This book not only got me to 100% but I got an interview within a week of implementing the changes. This book is a must for anyone in career transition!” – Zachary Myers, Engineer

I hope you’ll take advantage of this opportunity not only to invite passive revenue to your current income stream, but also to provide your connections with the gift of a KILLER LinkedIn profile. Registration is simple. Sign up and earn 50%.

[If you haven’t read the book yet, you can find out more about how to purchase it at How to Write a KILLER LinkedIn Profile. And if you have read the book and haven’t written a review yet, you can do so on Amazon.]

Thank you in advance for your support. And please let me know how I can help you!

“How to Write a KILLER LinkedIn Profile will walk you through, from start to finish, how you can develop the perfect profile to make sure you are getting the results that you want. Whether you are job-seeking or looking to increase your professional connections this ebook from Brenda can help!” – Robert Shindell, Director at InternBridge


Review My LinkedIn e-book on — And Win!


My e-book, LinkedIn Power Tune-Up, has been very popular for a long time in its current pdf format. It has now been renamed and repackaged as How to Write a KILLER LinkedIn Profile…  and 18 Common Mistakes to Avoid — now available in Kindle format from!

I would be thrilled if you would purchase the book and encourage your friends to do so as well! And I have an even more pressing request. Many of you have already read my book. I would be most appreciative if you would take five minutes to write a review and post it on Amazon. Post a Review Here.

As a special incentive, when you send me a link to your review, your name will be entered into a bi-annual drawing for a $50 Amazon gift card! You will also be entered into my monthly drawing to win Mary Elizabeth Bradford’s Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value – check it out here).

My publishers tell me that good reviews are the key to success when it comes to selling e-books on Amazon. So I’m hoping you will jump in and add your voice to the community of people who have found value in what I offer. I want as many people as possible to have access to the essential information in How to Write a KILLER LinkedIn Profile so that they, like you, can find success in their LinkedIn networking efforts.

If you haven’t read my book yet, please consider purchasing it on Amazon…  or just sign up for my e-list to get the pdf preview for FREE!

Questions or comments on my book? Please post in the comments! And thanks in advance for spreading the word about the value of How to Write a KILLER LinkedIn Profile.

LinkedIn says the 2011 most overused professional buzzwords in the United States are “creative,” “organizational” and “effective”


On December 13, 2011, LinkedIn released its “most overused” buzzwords list for 2011.  Here is the list of the top 10, with “creative” reigning at the top.  When a particular country or countries stood out for overuse of a term, the country name(s) are listed in parentheses:2011 LinkedIn Overused buzzwords


  1. Creative (Australia, Canada, Germany, the Netherlands, the United Kingdom and the United States)
  2. Organizational
  3. Effective (India)
  4. Extensive experience
  5. Track record (Singapore)
  6. Motivated (Ireland)
  7. Innovative
  8. Problem solving (Italy)
  9. Communication skills
  10. Dynamic (France)

The good news?  Some people heeded last year’s list and stopped overusing at least some of the following 2010 Overused Buzzwords:

  1. Extensive experience
  2. Innovative
  3. Motivated
  4. Results-oriented
  5. Dynamic
  6. Proven track record
  7. Team player
  8. Fast-paced
  9. Problem solver
  10. Entrepreneurial

The four exact matches between 2010 and 2011 years are “motivated,” “dynamic,” “innovative” and “extensive experience.” There are also some near matches with “problem solving” vs. “problem solver” and “proven track record” vs. “track record” (I personally have tired of all of these terms).

I believe job seekers and career professionals have done some good work changing the landscape — four of the terms on the list have changed, and all of them have changed rank.   Let’s face it:  There will be overused words every year.  I’m just glad to see we’re learning lessons along the way.

How Creative are You?

This year’s primary lesson:  Don’t say you are “creative” – demonstrate your creativity!  Design and upload a PowerPoint presentation to SlideShare and post it to your LinkedIn profile.  Give examples of marketing strategies you devised.  Include your artistic portfolio in your profile.  And don’t use the same words everyone else is using!  We now know that asserting you are “creative” is a sure way to prove that you are not.

Met or Exceeded Organizational Goals?

“Organizational” is a bit tougher.  How do you say you met organizational goals without saying you met organizational goals?  One thing to keep in mind is that of course you are going to strive for and meet organizational goals!  What other goals would you possibly want to report?  I admit I will be a little sad to let this term go, but I see the point of finding alternatives.  “Meet targeted goals” would be just as effective (oh did I say “effective”?  Send me to India where I’ll be in good company!)  Or perhaps a chart of goals vs. accomplishments would obviate the need for the term “organizational.”  I predict that next year “goal(s)” and “target(s)” will top this list.

Devise an Effective Strategy Lately?

Thankfully there are a multitude of ways to convey the concept of “effective.”  “Successful” is the clearest alternative, followed by “winning,” “profitable,” “lucrative,” “productive,” “fruitful,” “targeted” and even “efficacious” (I don’t love that last one as a resume/profile adjective).  Take your pick or find another way to say what you mean!  (Sometimes you can just leave out the adjective completely, as I did by avoiding “find another effective way” in that last sentence.)

As for “extensive experience” and “track record,” these terms are like nails on a blackboard to me.  I see them a lot and make short work of them on my resumes.

How many of these top 10 overused words show up in your profile?  Please share below.

And  if you want expert assistance to craft a LinkedIn profile that stands out in a sea of 135 million LinkedIn users, contact The Essay Expert through our Web Form or at 608-467-0067.

Like this article?  You might also enjoy Ten Buzzwords to Take Off Your LinkedIn Profile Now published by Time Newsfeed.

Your Resume on Google Docs… and other recommendations for posting your resume online


Everyone is saying to post your resume to Google…  so how do you do it?

I received this question from one of my subscribers, and will answer it soon.  But first, are you an online job seeker?  If so, I have some important recommendations for you.  Seriously…  keep reading!Google Docs Resume Post

Here are my top 4 recommendations:

  1. Have a 100% complete profile on LinkedIn.  If you need help, contact The Essay Expert.
  2. Fill out all the information on your Facebook profile completely, and post only professionally appropriate photos.
  3. Maintain a Twitter account with your first and last name as your Twitter handle (eg. @BrendaBernstein).
  4. Post your resume on line and link to it from all the above accounts.

Who recommends this four-pronged strategy? At least one highly successful recruiter, Shally Steckerl of Arbita, Inc. EVP, who presented to a group of career professionals at the Career Directors International annual conference in Savannah, Georgia on October 21, 2011. I was there and I was convinced.

Issues to Consider When Posting an Online Resume

Before posting your resume on line, consider privacy issues. You probably do not want to post your home address details to the entire world. City and state will suffice. You may or may want to make your phone number available to the public. (In my opinion, a public phone number is a relatively low risk and will allow recruiters to contact you.)

For an email address, consider creating a designated email for your job search and use that one on your resume. You will then cut down on any spam and you’ll be able to keep all your job-search related emails in one place, with a low risk of having them get lost amongst other messages.

How do you post your resume on line?  The answer is coming very soon…

There are many ways, and I will suggest just a few here:

  1. Post it on Google docs. Here’s an article from SimplyBlog that does a great job of explaining how to do that! How to Post Your Resume with Google Docs You might need to change your Google Docs view to the old version of Google Docs if you can’t figure out some of these instructions, or you might be able to translate the instructions to the new version. I went ahead and published my resume to Google Docs. See Brenda Bernstein’s Resume!
  2. Post it on Indeed is a highly recommended job posting site, free to both you and employers who post jobs there. If Indeed resume searchyou post your resume, you will be given a URL for your resume page. The cool thing about is that you will get a resume Applicant Tracking Systems (ATS’s) can read! You can then save it as a pdf and use it to apply to other jobs that use ATS software.
  3. Create a website. The Essay Expert can help you with this. You can have a page with your resume and link to it from your other social media profiles.  BTW, everyone reading this article, if you haven’t done so already, should go ahead and purchase the domain name for your first and last name or some version of it!  Be ready with the domain so when you want to create your website you can do it.
  4. Attach it to your LinkedIn profile.  First download the application and then you will be able to upload your resume.  The resume will then be available to people who visit your LinkedIn profile.

Following the above recommendations will set you up to be successful with your online job search.  Stay tuned for more tips and tricks for online job searches coming up in the next few weeks!

Were these tips helpful?  What other questions do you have?  Please comment below!

Apply with LinkedIn: Another Reason to Have a KILLER LinkedIn Profile


On July 24, 2011, LinkedIn announced their “Apply with LinkedIn” system.  According to LinkedIn’s Blog, Apply with LinkedIn will allow you to “submit your profile for any job application on the web with one simple click.” Most notable about this program is that companies will be able to install a button on their websites, allowing applicants to apply using a LinkedIn profile!

You now have another incentive to write a KILLER LinkedIn profile.

LinkedIn claims that over one thousand companies are jumping on the bandwagon, including big names like Netflix, TripIt and Photobucket.

The following are LinkedIn’s 3 advertised selling points for job seekers:

1.  You can modify your profile for each position.

If you want to cater your profile to each job position, this is your chance.  Of course, you could get in trouble if the company were to go back and check your profile to find that it looks completely different from the profile you submitted…  so don’t modify too much!

2. LinkedIn will show you the names of people who can introduce you to someone in the company.

We all know that the way to get a job is through networking, and LinkedIn apparently will help you get started.  I wonder how effective these leads really are, however, since if everyone who applies for the position is given contact information of people at the company, these contacts might be inundated with communications from hundreds of job seekers. This feature could lose its power pretty quickly.

3. LinkedIn will track all your applications for you!

Tracking services and historical information on your job search?  Now that is a huge advantage, especially for the organizationally challenged!  All you have to do is go to the “Saved Jobs” tab under the Jobs category, and you’ll be able to view a record of all the jobs you’ve applied to.  Imagine twenty or thirty years from now looking back nostalgically on those first Apply with LinkedIn attempts.

Your STELLAR LinkedIn Profile!

The most important takeaway of this roll-out as I see it is that if you are planning to apply to one of the thousands of companies who soon will be using the Apply with LinkedIn button, you will really need to make sure your LinkedIn profile is 100% complete – and that it sparkles!

The Essay Expert is here to help you, through webinars and direct services, to create a profile you are proud of.  View The Essay Expert’s LinkedIn Profile Services and contact us through our web form or at 608-467-0067.