Posts Tagged ‘Grammar’

Does the GEICO Gecko Need a Grammar Lesson?

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Today I heard a GEICO commercial that included a line something like this:

“To show our appreciation, call within the next 15 minutes…”

Geico Gecko Grammar HelpThis sentence contains a grammatical error!  Was it intentional?

The thing is, these sorts of sentences are all-too-common in the writing I see every day.  GEICO might have intended this one, or the error may have been an oversight…  but many of my clients make these errors frequently and unintentionally.

You may be saying to yourself, “WHAT grammatical error?  Looks okay to me!”

Let me explain.

Take a look at the the first half of GEICO’s sentence: “To show OUR [Geico's] appreciation…”

Ask yourself, who is the natural subject of this sentence?  What would naturally follow from the first half of the sentence?  If you think carefully, you’ll see that it would be something relating to whom?

To GEICO of course!  GEICO is the natural subject of the sentence.

A grammatically correct sentence might read, “To show our appreciation, we are offering you a NEW CAR with FREE insurance for the vehicle’s lifetime!”

Now *that* would be a great sentence.  Yes, I like that sentence.

Another alternative would be to write a different first half of the sentence that would naturally lead toward making the customer the subject of the sentence.  For instance:

“To show YOUR appreciation, call us within the next 15 minutes and tell us how adorable the gecko is!”

I’d call to praise the gecko in an instant.  He’s pretty cute.  And he gives great car insurance.  If he looked at me just right with those beady little eyes, I’d probably even forgive him for having his grammar a little mixed up.

Do you think the GEICO gecko needs grammar help? Or do you think GEICO’s ad people made this error intentionally?  Please take our 1-Question Survey and/or share your opinion below.

And if you need writing help, please contact The Essay Expert for a FREE 15 minute consultation.  We’ll make sure you don’t make it into someone else’s grammar rants.

Is it Okay to Split an Infinitive? Can I start a sentence with “And”? Find Answers Here.

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The New York Times published an article about three grammar issues and I was inspired to write about them myself! The following is some basic writing help that answers your questions about split infinitives, whether to start sentences with “And” or “But,” and whether it’s okay to use a singular “they.”

Here are the grammar rules and non-rules that tend to be confusing to many writers (and readers):

1. Yes it’s okay to occasionally split an infinitive!  But if you can be graceful, it’s better not to split it.

“It’s okay to split an infinitive occasionally” would pose a lower risk of annoying your readers than the first sentence above, which, as you may have noticed, contains a split infinitive.

2. Yes it’s okay to start sentences with “And” or “But.”  But don’t overdo it.

3. “They” is NOT an appropriate reference to a single person!  Find a way around it.  Make your subject plural if that works, or say “he or she” if you really need to stay gender neutral and there’s no other way.  I ran into this issue in a recent blog post.  In it, I have the following sentence:

“If you haven’t already, sit down with your son or daughter and think about what colleges he or she might want to attend.”

My sentence is longer than it would have been if I had used “they,” and it’s not extremely graceful, but it is grammatically correct.  And correct grammar is essential for The Essay Expert!

4.  This one is not in the NYT article, but it’s one of my pet peeves:  the use of “this” without a reference.  This is not recommended.  The question always to ask yourself (or – see #1 – to always ask yourself) is, “This WHAT?” and tell us what the WHAT is.

Rather than say “This is not recommended,” try “This construction is not recommended.”  Otherwise your readers will not know what “this” refers to.

Shall I go into whether it’s okay to end a sentence with a preposition?  Let’s save that one for another day.

For the New York Times article, go to More FAQs on Style.

Commas and Semicolons… The Comma (or Semicolon?) Chameleon – by Brenda Bernstein

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I wrote this article for Sam Diener’s Stuff for Success at his request. I hope my tips clear up some of the confusion about those pesky commas and semicolons! Comma (or Semicolon?) Chameleon

Nine Great Grammar Sites – by Peter Faur

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I write about grammar as often as I can, but it will be quite a while before I cover every topic there is to cover.  Here are some resources that will help you in the meantime!  Nine Great Grammar Sites

Can You Right Write? 10 MORE Common Writing Mistakes 2 Avoid

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Here’s Part II of my run-down of some common writing errors, posted in Sam Diener’s “Stuff for Success” blog. Read here about how to properly use affect/effect, who/that, less/fewer, and more!  10 MORE Common Writing Mistakes 2 Avoid

Can You Right Write? 10 Common Writing Mistakes to Avoid

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I wrote this article for Sam Diener’s “Stuff for Success” blog.  I cover common errors and tips on how to get them write (umm… I mean right).  Check it out here:  Can You Right Write?

The “Blog” of “Unnecessary” Quotation Marks

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Last week I wrote an article about quotation marks, and I did not cover the topic of their overuse. Quotation marks are often used to “emphasize” a word when they are grammatically unnecessary or incorrect. Thankfully, another blogger has taken on the gallant task of locating errant quotation marks so that I can take a rest on this one. I just had to share!  the “blog” of “unnecessary” quotation marks

Also note: Using ‘single’ quotation marks is also not grammatically correct, unless you are quoting something within a quote. For instance: Grandma always used to say, “I live every day by the words, ‘A stitch in time saves nine.’” Single quotation marks simply don’t belong anywhere else.

And thus concludes Part 2 of the Quotation Mark Quandary.

Loose Connections – Times Topics from the NYT

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I absolutely love this column. This week, the main topic is “ambiguous antecedents and dangling modifiers.” Writers make these errors frequently. In fact, I’m inspired by this article and think I will write my next blog about a similar subject! Loose Connections – from the New York Times

The Quandary of Quotation Marks (” “)

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Quotation marks (“  “) are a beloved form of punctuation in the English language, used to indicate a verbatim report on what someone said, and used in a great deal of business writing.  They are often misused.  This article will explain some punctuation rules and clear up some misconceptions held by many about proper usage of quotation marks with other punctuation marks.

Where to Place Periods (.) and Commas (,) – The United States

In the United States, commas and periods ALWAYS go INSIDE the quotation marks, whether or not the comma is actually part of the quotation.

Here are some examples from some recent discussions on LinkedIn.  Don’t expect this rule to be logical:

CORRECT (in US):  E.g. stands for “exempli gratia.”

CORRECT (in US):  As for [the phrase] “graduating college,” I’m not sure when it became correct.

INCORRECT (in US):  You are my “go to person”.

INCORRECT (in US):  I was unaware of the difference [between initialisms and acronyms] until I heard it on the NPR program “A Way With Words”.

INCORRECT (in US):  “Its” is the possessive form of “it”, and is rare among possessives…

Where to Place Periods (.) and Commas (,) – The UK & Australia

Leave logic to the Brits.  In the UK and Australia, they keep punctuation inside the quotation marks only when it is part of the quotation.  For example:

CORRECT (in UK): I was unaware of the difference [between initialisms and acronyms] until I heard it on the NPR program “A Way With Words”.

CORRECT (in UK):  You are my “go to person”.

CORRECT (in UK):  “Its” is the possessive form of “it”, and is rare among possessives…

INCORRECT (In UK):  E.g. stands for “exempli gratia.”

INCORRECT (in UK):  As for [the phrase] “graduating college,” I’m not sure when it became correct.

When the period or comma is part of the quotation

If the punctuation mark is part of the quotation, always put it inside the quotation marks!

INCORRECT (everywhere):  It is written, “Man does not live by bread alone, but on every word that comes from the mouth of God”.

CORRECT (everywhere):  It is written, “Man does not live by bread alone, but on every word that comes from the mouth of God.”

Punctuating Letter Names

Some grammarians say we should use the logical way of punctuating in the case of letters.  For example:

  • The eighth letter of the alphabet is “h”.
  • Name three words that start with an “e”, and three that start with a “k”.

I prefer to avoid this issue by italicizing the names of letters:

  • The eighth letter of the alphabet is h.
  • Name three words that start with an e, and three that start with a k.

Exclamation Points (!) & Question Marks (?)

When it comes to exclamation points and question marks, we all get to be logical.  If the quote is a question or exclamation, include the punctuation inside the quotation marks.  If it’s not, don’t.

  • She asked, “Which way is it to the theater?”
  • Did she say, “I absolutely love the theater, darling”?
  • I’m so excited to see “In the Heights”!
  • I get chills every time I hear King Richard declare, “Off with his head!”

Semicolons (;) and Colons (:)

Here’s some more good news:  We get to be logical with semicolons and colons too!

  • The following items go in the bin labeled “Paper Recycling”:  magazines, newspapers, envelopes, and clean cardboard.
  • Put magazines, newspapers, and envelopes in the bin labeled “Paper Recycling”; do not put paper towels, tissues, or greasy pizza boxes in there!

(It’s so much fun to sneak a public service announcement into a grammar blog!)

What if I’m Canadian?

All bets are off (or on, as the case may be), in Canada.  Do it the way you think your readers will expect you to do it, or the way your editor requires you to do it.  As far as I can tell, you get to choose unless under prescription by someone else.

There are many more subtleties to the use of quotation marks, and if you have questions, please ask.  I’m happy to provide my most educated answer.

Can you spot the errors? More Trouble with ‘Only’ – from Times Topics

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I always love a challenge, and this article from Times Topics presents a great one. Can you spot the grammatical errors in the examples provided? More Trouble with ‘Only’


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