Posts Tagged ‘Business Writing’

The Big Red Word vs. the Little Green Man by Julia Turner

This article proves that Exit signs need editing too…  and that sometimes even the most effective language is not enough to convey an important message.  The Big Red Word vs. the Little Green Man 

Post to Twitter

  • Share/Bookmark

Top 10 Business Website Mistakes – from Intrigue Design

These basic tips on website design will save you a lot of headache if you employ them right from the get-go.  Top 10 Business Website Mistakes

Post to Twitter

  • Share/Bookmark

Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid

The following article, by Brenda Bernstein, was first published on MyLegal.com.

This past September, a federal judge in Florida denied a lawyer’s motion (without prejudice, so he can re-file the motion) stating that it was “riddled with unprofessional grammatical and typographical errors that nearly render the entire motion incomprehensible.” Click here for the full article.

The judge highlighted the following problems, among others:

• Incorrect use of apostrophes.

• Typographical errors (using the word “this” instead of “thus” and the word “full” instead of “for”).

• Incorrect placement of periods and commas outside of quotation marks.

• Wrong word use (using the phrase the plaintiff “had attended on filing” this action, instead of saying the plaintiff had “intended” to file an action).

• One very long sentence.

Don’t let this happen to you!

If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar. In a famous case in England, a traffic ticket was thrown out because it was issued for illegal “stoping” instead of “stopping”; the alleged perpetrator had conducted no mining activities (“stoping” is a mining term) and so was found not guilty. I bet that police officer never issued another “stoping” ticket.

Past or Present?

One extremely common error I see amongst law students is using the word “lead” to mean the past tense of “lead.” This mistake could get you in trouble, since the past tense of “lead” is “led” (with no a). You could be writing in the wrong tense!

Example or Complete List?

Another place you can easily convey the wrong meaning is with “i.e.” and “e.g.” When you use “i.e.” it means “that is” or “in other words.” The proper way to follow “i.e.” is with a definition or complete list. For example: The defendant was charged with illegal stoping, i.e., mining activity. “E.g.” means “for example.” The proper way to follow “e.g.” is with a partial list of possibilities. For example: The motion was denied for bad grammar, e.g., typographical errors and wrong word use. If “i.e.” were used here, we would need to provide a complete list of the examples of bad grammar.

Law or Liberty?

Do you know the difference between a statute and a statue? Statutes are laws. Statues are sculptures. We have statutes of limitations and a Statue of Liberty. Don’t get these confused. You might want to remember the extra “t” for “time” when it’s a statute of limitations, or for “text” when it’s any written law. And you might think of following those statutes to a “T” (or 3)!

Proper Punctuation: Periods and Commas Inside Quotation Marks

To touch on one of the Florida judge’s beefs, periods and commas, in the United States, always go inside quotation marks, even when they are not part of the quotation, e.g., The defendant was arrested for “illegal stoping.” Although there are rare exceptions to this rule, they will probably not appear in legal writing (they are more likely to show up in technical writing). For a detailed discussion of this issue, see my blog posting.

Proper Punctuation: Apostrophes

Many people incorrectly use apostrophes to make plural words. Don’t do it! Did you notice that the plural of apostrophe is NOT “apostrophe’s”? It is “apostrophes”! The plural words lawyers, judges, laws, statutes, DUIs and the 1990s do NOT take apostrophes.

Use an apostrophe “s” to make a singular possessive. The lawyer’s brief was riddled with errors. The judge’s ruling was final.

Use an “s” apostrophe to make a plural possessive. The five lawyers’ arguments diverged widely. All the county judges’ courtrooms contain the latest in audio-visual equipment.

Put your apostrophes in the right place – and avoid annoying the judge.

So Many Chances to Err!

There are multiple ways to make writing errors in legal documents, and I have only covered a few. My most important advice is to proofread and proofread again! Get a second pair of eyes to check your work. If you have grammar questions you want answered, I will answer them to the best of my ability in the comments section of this blog. I look forward to hearing from you…

Happy writing!

Post to Twitter

  • Share/Bookmark

Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company.

“Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company.

It just doesn’t work for your readers and potential customers.

When I read a Summary on LinkedIn, I want it to tell me who that person is beyond the great professional photo up top. If I wanted to hear all about a company, I would go to the company website or LinkedIn page. I’m looking at your personal profile to learn more about you!

Here’s an example from a profile I reviewed, along with my commentary:

Summary:

Over 17 years of expertise providing social networking strategy consulting and implementation in organizations such as Motorola, BF Goodrich, AT&T, American Express, Medtronic, CNA, UBS and hundreds of emerging companies looking to build key account relationships with large organizations, innovate new products or build their brands through social networking.

[Did you make it through that one? It was difficult, wasn’t it? Not only is this otherwise impressive list of credentials a run-on sentence, but it leaves us confused: Is this person talking about herself or her company? Does she have 17 years of experience or does her company? After reading this entire paragraph, I’m still wondering… who is she?]

Her next paragraph goes on as follows:

We offer a unique, exclusive and cost-effective process to build leadership, sales and customer networks to grow revenue exponentially. Recently Crains named me the best networker in Chicago. I am also the author of eleven books (just working on book twelve)….

[Do you see where in the middle of a paragraph she switches from the subject “we” to the subject “I”? Again, who is she vs. who is her company?]

The above networking expert has stellar credentials and recommendations and is up to big things – but we might not ever get around to reading past the first two lines of her Summary.

Now, here’s an example of someone who does a great job of distinguishing himself from his company, and who succeeds in selling both:

I am a research professional and LinkedIn trainer with more than eight years of combined market intelligence, competitive intelligence and Internet recruiting experience. My focus has been on deep web sourcing, executive interviews and online social networking. I enjoy networking with professionals from any industry on a global scale and encourage you to contact me at any time…. Thanks!

[See how this entire paragraph is about the person himself? It works! We’re right there with him!]

His second section reads as follows:

Current Phelps Research Services Initiatives:
* Networking with business professionals in the greater Milwaukee, Madison and Chicago areas
* Selling and conducting targeted LinkedIn training to corporations.

[Here he clearly makes a switch from talking about himself to talking about his company. We get that he is the principal in the company and we know who’s behind these initiatives. We stay engaged and wanting to read more.]

I encourage you to look at your LinkedIn profile Summary. Have you conflated yourself with your company? If so, it’s time to re-write that Summary and distinguish yourself and who you are. That’s what we came here to discover.

Post to Twitter

  • Share/Bookmark

Why Business Plans Don’t Deliver – from the Wall Street Journal

Make sure to get a professionally written and well-considered business plan so you can avoid the downfalls in this article:? Why Business Plans Don’t Deliver

This article is posted by our business writer Rebecca Hull.? To take advantage of her expertise in business writing, Click Here.

Post to Twitter

  • Share/Bookmark

Cutting Your Writing Down to Size

As Featured On EzineArticles “I apologize for writing such a long letter. I didn’t have time to write a short one.” – Mark Twain

It’s debatable what the actual quote is and whether it is actually Mark Twain’s, but either way it’s a great statement of the truth. It does indeed take longer — much longer — to write a short letter, blog post, essay, resume, etc. than it does to write a long one.

I have frequently taken two-page resumes and cut them down to one without loss of content. Five-page single-spaced personal statements reduce to 500 words. Remarkable right?

A recent example: Yesterday I had the pleasure of working with Chris Kokalis, social media marketing expert, on his May 18 blog post http://tinyurl.com/oms6tr (a.k.a. http://marketingtips101.blogspot.com/)* We wrote the ?perfect? blog post and then went to post it on LinkedIn. The post was 5,504 characters long — 1,777 characters over the LinkedIn limit!

In 15 minutes, we had cut the blog down to size.

How did we do it?  Here are some tips to help you make the grade:

First, look for anything that could be characterized as “window dressing.”  That’s the stuff you write around the important points! Find the nugget and stick to it!

Second, are you repeating yourself? Stop! Once is enough. We get it.

Third, stay organized. Often the source of rambling language is simply lack of organization and focus.

Fourth, ask yourself about each and every sentence: How many words can I remove from this sentence and retain its meaning? Go ahead… remove those extra words! You can do it! (Yes, there are extra words in that last sentence. Can you find them?)

Fifth, if you’re really in a bind, remove or reduce the space between bullet points or paragraphs. Only take this drastic measure as a last resort. White space is a prized commodity, especially in a blog or resume!

And my last tip: If you remove something and your message no longer transmits, put it back in! There?s always somewhere else you can cut out.

The process takes time, but it’s worth it. Your newly trimmed writing will be snappy, punchy and geared to today’s short attention spans! If you are reading this sentence, I’ve followed my own advice.

Brenda Bernstein, www.TheEssayExpert.com

*Thankfully, it’s easier to shorten the name of a link than to shorten a piece of writing! Just go to http://www.tiny.cc/

Post to Twitter

  • Share/Bookmark

SEO Powered by Platinum SEO from Techblissonline