Posts Tagged ‘Brenda Bernstein’

Would You Follow You? Top 10 Ways to Be a LEADER

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Spurred in part by an exercise I did at an ActionCOACH business planning workday, I’ve been thinking a lot lately about what it means to be a leader.  My commitment is to be a great one, and I’m getting clear that in order to be successful, there are certain traits that I must possess.

Here are my top ten:leader

  1. Deliver clear, consistent communication. Of course there are no guarantees that everyone will understand the communication the way you meant it. At least if you’re clear and consistent, you minimize the possibility of misinterpretation or gaps in the lines of command.
  2. Learn from your mistakes and miscommunications. If you keep making the same mistakes, you are not being a leader. You are just being insane. Learning from your mistakes requires a willingness to self-evaluate, and a commitment to the utmost integrity.
  3. Be charismatic. What this means is to be present in the moment.  Show up as who you are and not the way you think you should be. Charisma also requires a sense of humor!
  4. Be unstoppable. Obstacles and challenges are bound to arise.  If you stop to carefully examine the obstacle you will not get past it.  Keep looking toward your goals, and obstacles will have nothing on you.
  5. Have vision. Know why you are doing what you are doing, and have it be about something or someone other than you (or money).  Vision will help you be unstoppable and inspiring.
  6. Be inspiring. Ask yourself, “Would you follow you?” If the answer is no, “Stop, drop and roll” and get yourself back in alignment.  Get yourself to “Yes.” Take action! And be the inspiring leader you know you truly are.
  7. Support the people around you. The measure of a great leader is the success of the people he or she leads. If the people around you are learning and growing, you’re doing something right.
  8. Be willing to change direction. Stubbornly charging toward a particular goal in a particular way is a recipe for disaster.  Flexibility will allow for unexpected expansion and miraculous results. Keep looking for the next way to grow.
  9. Be committed. Dabblers and dilettantes will not get very far in leading anyone.  Leaders can be counted on to be 100% in the game and to ride out the ups and downs.
  10. Know that it’s a game, and play full-out. Play a BIG game.  That way if you win, you win, and if you lose, you win.

 

Looking at my list, I notice there are places where I’m right on, and others where there is a gap between where I am and where I want to be.  This is good news!  I get to learn and grow and always strive to more fully embody the qualities of a leader.

What do you see for yourself in this list? Please share in the comments below.

The Ladders’ Signature Program: Are guaranteed job offers a scam?

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The end of June 2011 brought a lot of hype in the blogging world about TheLadders’ new “Signature” Program. Have you heard of it? Signature promises that “selected participants who actively engage in all components of the Signature program are guaranteed a job offer or their money back.” The price tag?  $2,495. The claim of success? 90%.

[I’m taking the existence of this program, and the price tag, on faith since TheLadders’ website is seemingly impenetrable without a username and password – see www.theladders.com]

The Ladders Home Page

Criticism of the Signature program abounds. Forbes’ Susan Adams points out what might be the obvious in her article, The Ladders Guarantees a Job Offer or Your Money Back: TheLadders self-selects the people who may enroll in the program. They don’t guarantee a job to just anyone! And, as it turns out, 75% of the people accepted into the program are already employed and looking to move up the ladder or make a lateral move into a larger company. These folks are much better positioned to succeed in their job search than the unemployed. The 90% success rate doesn’t sound quite so impressive anymore, does it?

Furthermore, explains Ms. Adams, if you read the fine print you find out that participants are required to “apply to 6 well-fitted positions per month.” Hmmm…  who determines what constitutes a “well-fitted” position?  What if there are not 6 positions the candidate wants to apply to? It seems the $2,495 fee will then be forfeited. For additional criticism of this aspect of the program, see  A Six Figure Job Guaranteed or your Money Back in the bnet.com blog (authored by Kimberly Weisul).Moving up the Corporate Ladder

And what if a participant applies to 6 jobs in order to comply with the program, even though they are not jobs she wants to accept because of location, company culture or some other factor? What if she gets an offer from one of them? She has then paid $2,495 to get a worthless job offer.

The Signature program reminds me of a “deal” offered by Match.com in my internet dating days. Match, as I remember, offered 6 additional free months if I did not meet someone I liked within 6 months. The catch? I had to contact 6 people each month for 6 months to remain eligible for the offer. Eek. There just weren’t that many guys who appealed to me enough to make the effort. I contacted an average of 2 guys a month for 6 months, didn’t make a love connection, and cancelled my service.

And cancelling services is what a lot of people might start doing around The Ladders. Snarky career blogger Nick Corcodilos refers to The Ladders as a “beleaguered organization” in his article, TheLadders: A lipstick pig’s death rattle? He suggests that if TheLadders CEO’s Marc Cenedella’s claims are correct, and he has 4.5 million subscribers at $35/month, then those 4.5 million are not getting the results promised by their subscription. Why else would TheLadders need to dangle a pricey “guaranteed” job offer carrot in front of these subscribers?

Another suspicious promise of Signature is their claim that the program will reduce the amount of time necessary to spend on a job search from 30 to 4 hours per week. Silly me! Here I was thinking that job searching was a full-time job. It takes time to make connections and work networks, and a Manpower study recently found that 41% of successful jobhunters got their jobs through networking. Does TheLadders claim that significant networking is now unnecessary in the job search process?! I am wary of any program that encourages job searchers to stop engaging in this essential and necessarily time-consuming aspect of their search.

What do you think of this grand offer by TheLadders? Would you front the dough if you were chosen as a qualified candidate? Or would you prefer to get a great resume and cover letters and find your job the old fashioned way?

If it was me, Mr. President, I’d Get a Grammar Lesson.

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I have been thinking for some time that I would like to write a blog on the subjunctive.  One of my blog followers, an astute man named Gabe, was kind enough to give me fodder for bringing this topic to the top of my list.

For the second time in The Essay Expert’s blogging history, I turn to President Obama’s grammar bloopers.  The first was his incorrect use of “tenant” when he meant “tenet” in his speech following the Tucson shootings (The President Makes Grammatical Errors Too!). This week I’m pointing to Obama’s statement about the texting transgressions of Congressman Weiner.

Obama’s Grammatical ErrorPresident Obama's Grammatical Errors

Said the President, according to many news sources, “If it was me, I’d resign.”

I won’t spend a lot of time explaining that a more proper structure of this sentence would have been, “If it were me, I’d resign.”  Put simply, this is a conditional statement, speaking about an event that is not sure to happen and that did not definitively happen.  Any time you see the word “if” in a sentence, watch out for the subjunctive.  The correct verb form is most likely “were.” A good explanation of the subjunctive can be found on EnglishClub.com.

I also won’t spend a lot of time harping on the fact that the President used the incorrect form of the pronoun “me.” The truly correct phrasing would have been, “If it were I, I would resign.” Note that “I” is a subject pronoun.  But who really talks like that?

Meet The Press To Quote or Not to Quote?

What interests me most is the way the press handled the situation.  You might remember that when the President said “tenant” instead of “tenet” in his Tucson shooting speech, the transcription of his speech corrected his error.  In the Weiner situation the press went to bat for Obama again — but not universally.  I’ve created a snapshot of press coverage of the issue below.

[Challenge to reader:  How many double entendres can you find in the body of this article? If you find one, report it in the comments!]

The New York Times

Michael Barbaro of The New York Times covered up (or worked around) the President’s grammatical errors as follows in his article, Obama Suggests Weiner Should Resign:

President Obama told NBC News that if he were in Representative Anthony D. Weiner’s position, “I would resign,” according to a senior network executive.

Fox

In contrast, Fox quoted Obama word for word in their article, Obama Says He Would Resign in Weiner’s Position:

“I can tell you that if it was me, I would resign,” Obama told Ann Curry in an interview scheduled to air Tuesday on NBC’s “Today.”

How many times do you think that one got tweeted?

Youtube/Hollyscoop.com

Hollyscoop.com, in the midst of making references to porn star names, fixed the subjunctive issue on its youtube video report, but did not touch the improper pronoun:

Now the President is saying, “I can tell you that if it were me I’d resign…”

Maybe these folks need a grammar lesson too.

Pundit Press

Pundit Press left the error waving in the wind, both in the title and body of its article:

Title:

PRESIDENT OBAMA: “If it was me, I would resign.”

Body:

Obama did not call for the resignation of Anthony Weiner, but did say, ”I can tell you that if it was me, I would resign.”

CNN

Finally, CNN’s article by Ashley Killough maintains picture perfect grammatical integrity in its headline, Obama On Weiner:  ‘I Would Resign’, but exposes Obama’s actual wording in the text:

(CNN) — President Barack Obama told NBC’s Ann Curry in an interview to air on Tuesday’s “Today,” that if he were in Rep. Anthony Weiner’s shoes, he would leave Congress.

 

“I can tell you that if it was me, I would resign,” Obama said.

 

Grammatically correct or not, Obama’s opinion surely had an impact.  Weiner has stepped down, probably due to the uncovering of his lies more than anything else.

If you were a reporter, how would you have handled Obama’s grammatical error?  And why did Clinton survive his sex scandal, whereas Weiner was trampled?  The Christian Science Monitor has shed some light on this question in its article, Why Democrats turned on Anthony Weiner, but not Bill Clinton.

I suppose we can all be comforted that no one (even The Essay Expert) will push for politicians to step down due to grammatical transgressions.

3 Grammatical Errors and Funnies from DollarsandSense Coupon Flyer!

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Magazines and flyers are constant sources of grammatical errors and other interesting blog material for The Essay Expert.  This week I’m writing just a few examples of what I found in the ads populating a recent Madison’s DollarsandSense coupon flyer.  These examples are good reminders to pay attention to your writing!

1.  Ad for ChoreCare (www.ChoreCareMadison.com)

Original text:  “All jobs & work is customized to meet your needs.”

Commentary:  Jobs & work are two things and the verb should therefore be plural.

Correction:  All jobs & work are customized to meet your needs.

This error is very common and I find myself making it more often than I’d like to admit.  A few days ago, I wrote, regarding the improvement to one of my client’s resumes:  The other bullets show his success on both the artistic and strategic side of marketing.

I quickly caught my error and changed “side” to “sides,” since I was talking about two sides – plural!

What makes this one slippery is that in speech, we often do not distinguish between the singular and plural in situations such as the ones above.  I see this as another example of purist vs. progressive language (see Top 10 Obsolete Grammar Rules – by Steven Sawyer).

Whether you are a purist or a progressive on this one, I encourage you to pay attention and make a choice, rather than make a blind potential error.  Please share if you find yourself challenged by this issue!

2.  Ad for Mother Nature’s Diaper Service, Inc.


Original text:  “Reserve a Pre-birth Delivery Date Today!”

(click for full size ad)

Commentary:  Is this line an intentional joke?  It seems the writers might be unaware that they have made a pun on “Delivery Date.” How can there be a pre-birth delivery [of a baby]?  OH…  a *diaper* delivery.  I get it.

Is it just me, or does pre-birth remind you of afterbirth (the placenta and fetal membranes that are normally expelled from the uterus after the birth of the baby) — now that’s something I don’t want delivered to my door!  I just don’t like the phrase “Pre-birth Delivery” at all, even if it was intended to be clever, which I’m not convinced it was.

My suggested correction:  Reserve a Diaper Delivery Date Today!

Now that’s cute, and it plays well on the word “Delivery” without being downright perplexing.

3.  Ad for Sierra Concepts, LLC Basement Waterproofing Specialists

Original text:  “$50 OFF Crack Injections”

Commentary:  I realize “crack injection” is a trade term, but really!  Am I the only one who immediately calls up an image of desolate streets and needles and crazed looking drug addicts?

My suggested correction:  $50 OFF Basement Crack Repair.

Boring, maybe.  But it gets the point across safely.

 

What are your favorite examples of incorrect or funny ads?  Please share them here!

How to Avoid Embarrassing Editing Marks on Your Documents! MS Word’s Track Changes Program

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Ever get a document back from an editor that has tons of red or blue lines (maybe even some green ones), and have no idea how to get rid of them all, or view the document the way it’s supposed to look?  This article is for you!

[Thanks to Larry Sochrin, MBA Admissions Consultant at The Essay Expert, for contributing instructions for Mac users.]

Tracked Changes

Don't Submit a Document that Looks Like This!

Why I Love Track Changes

Microsoft Word has a very useful feature called “Track Changes” that keeps track of changes that an editor makes to a document, and allows subsequent readers to see what changes were made.  When the “Track Changes” feature is turned on, anyone who opens the document can see every change made to the original document, whether to fonts, page formats, margins, and text.

Track Changes also has a “Comments” feature that allows explanations and suggestions to be entered in the margins of your document.

The value of Track Changes to me as an editor is that my clients can see what I’ve changed, and I can see the changes they make.  I do not then have to go through their resume word by word to see what alterations have occurred.  It’s also easy to accept or reject changes, without having to change individual fonts or colors.  Gone are the days of manually inserting a strikethrough to indicate a deletion!

The Dangers of Track Changes

Track Changes can be troublesome too. You don’t want to send a document with lots of red lines and bubbles all over it to an employer or a school (many people have embarrassing stories of doing this)! The recipient then sees all the suggestions, changes, and possibly the original language and mistakes that needed changing.

As part of proofreading and preparing the final draft of a resume, cover letter, or essay, take the following steps to ensure that you do not inadvertently send a marked up copy to an employer:

Directions for MS Word 2007/2010

Review Tab

Review Tab

1)  Check to see if there are any comments or tracked changes in the document:

  • Go to the “Review” tab and click on the window that says “Final Showing Markup.”  Go to the “Show Markup” menu and make sure there are check marks in all the boxes (otherwise you might not see the comments or formatting changes when you look at “Final Showing Markup”)
  • NOTE:  If the window says “Final” and you do not see any redlines, this does not mean they are gone!  Make sure you are viewing the markups before determining that your document is clean.

2)  If you do not see any changes or comments and you do not make any other changes to the document, you’re good to go.

3)  However, if you do see comments and tracked changes, you can do one of two things:

  1. Change “Final: Show Markup” to “Final” and save the final document as a PDF. This solution works if the place you’re submitting your resume accepts .pdf files.
  2. Accept all the tracked changes and delete all edits and comments (unless you only want to accept some of them, in which case see step 4).  NOTE:  You need to delete edits SEPARATELY from comments!
  • Under the “Review” tab, go to “Accept” icon and accept all changes.
  • Under the “Review” tab, go to the icon that says “Delete” (next to the “New Comment” icon, and click “Delete All Comments in Document.”

4)  If you want to accept some changes and delete others, you can accept or reject changes and comments one at a time by right clicking on them individually. You will get a drop-down menu with choices of what to do.

5)  Repeat Step 1.

Directions for MS Word 2008 for Mac

Track Changes MS Word for Mac

1)  Check to see if there are any comments or tracked changes in the document:

Go to the “View” menu and Select “Toolbars,” and within it select “Reviewing.”  Go to the “Show” drop-down menu and make sure there are check marks next to the first three items shown  (otherwise you might not see the comments or formatting changes when you look at “Final Showing Markup.”)

2)  If you do not see any changes or comments and you do not make any other changes to the document, you’re good to go.

3)  However, if you do see comments and tracked changes, you can do one of two things:

1. Change “Final: Show Markup” to “Final” and save the final document as a PDF. This solution works if the place you’re submitting your resume accepts .pdf files.

2. Accept all the tracked changes and delete all edits and comments (unless you only want to accept some of them, in which case see step 4).  NOTE:  You need to delete edits SEPARATELY from comments!

Go to the drop-down menu with the green checkmark, and select “Accept All Changes in Document.”

Go to the drop-down menu with the red X, and select “Delete All Comments in Document.”

4)  If you want to accept some changes and delete others, you can accept or reject changes and comments one at a time by clicking on the icons with the left arrow or right arrow to move to the previous or next change and then click on the drop-down menus with the green checkmark or red X to  accept or reject each individually.

5)  Repeat Step 1.

 

Directions for MS Word 2003

1)  Check to see if there are any comments or tracked changes in the document.

  • Go to the “View” Menu and click on the “Markup” option. This feature can be switched on or off.  On the Reviewing toolbar, click Show, and then make sure that a check mark appears next to each of the following items. If a check mark does not appear next to an item, click the item to select it.
  1. Comments
  2. Ink Annotations (Word 2003 only)
  3. Insertions and Deletions
  4. Formatting
  5. Reviewers (Point to Reviewers and make sure that All Reviewers is selected.)
  • When on, you will see all the comments and changes. When off, you will see the document in its final form. Note:  the default setting may be set to off. Therefore, never assume your final Word document does not contain any hidden comments or changes!!!

2)  Get rid of all the redlines and comments (you must delete edits and comments separately).  Do this on one of two ways:

  1. Turn off the View Markup option and convert the final form of the document into a PDF.  You can use a program such as Primo PDF (http://www.primopdf.com/).
  2. In the View menu, point to Toolbars, and then click Reviewing.
  • On the Reviewing toolbar, click Next to advance from one revision or comment to the next. Click Accept Change or Reject Change/Delete Comment for each revision or comment. Repeat until all the revisions in the document have been accepted or rejected and all the comments have been deleted.

OR

  • To accept all the changes, click the arrow next to Accept Change, and then click Accept All Changes in Document. If you know that you want to reject all the changes, click the arrow next to Reject Change/Delete Comment, and then click Reject All Changes in Document.
  • THEN, to remove ALL comments, click the arrow next to Reject Change/Delete Comment, and then click Delete All Comments in Document.
  • If you want to accept SOME changes and delete others, you can accept or reject changes and comments one at a time by right clicking on them individually. You will get a drop-down menu with choices of what to do.

3)  Repeat Step 1.

Important notes for all versions of Word:

  1. If you accept all changes before reviewing the document and there is a comment in the middle of your document like “(dates?)” then that change will be accepted and become a part of your document! Make sure you respond to all questions and make any revisions needed inside your document before accepting all changes.
  2. *ALWAYS* proofread your final document at least 3 times!  As much as The Essay Expert and other editors attempt to ensure that your documents are perfect, final approval is ultimately your responsibility.
  3. If you don’t want all your future edits to show up as marked on your document, turn Track Changes off by clicking on it.  It’s a toggled function.  Click it on, click it off.
  4. Finally, when you receive an edited document, whenever possible accept or reject the changes before making your own edits!  This practice will make it much easier to look at the NEW edits you have made to the document.

Have Track Changes questions?  Embarrassing Track Changes stories?  Please share in the Comments below!

Where Should I put my Quotation Marks? Slate Magazine and the Rise of “Logical Punctuation”.

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On May 12, 2011, not one, but TWO of my friends and colleagues pointed me toward an article in Slate Magazine entitled, “The Rise of Logical Punctuation”. In the article, author Ben Yagoda explores the nuances of where to place periods and commas within quotations (inside or outside the quotation marks?).  Not long ago, I wrote an article touching upon much the same topic:  The Quandary of Quotation Marks (“ “).  My conclusion was that the British are much more logical than we are in the U.S., following the rule that punctuation goes inside the quotation marks only when it is part of the quotation.  How simple is that?  And yet I continue to follow the U.S. protocol.Slate Magazine

Slate Magazine itself, as well as The New York Times and the Washington Post, follow AP guidelines and put periods and commas inside the quotation marks.  But Yagoda references a Twitter post by Conan O’Brien, a Wikipedia entry on Frank Sinatra, and the website Pitchfork, all of which follow the British way, with periods and commas lying outside the quotation marks.  He also relates that his students largely refuse to follow the traditional U.S. rules even when they know they will be penalized for doing so.  I highly recommend taking a look at his article for an interesting exploration of why we choose to punctuate the way we do.

Last week my blog explored the distinction between grammar purists and progressives in Steven Sawyer’s guest article, Top 10 Obsolete Grammar Rules.  It looks like we can add number 11.  According to Yagoda, despite the Chicago Manual of Style’s adherence to the traditional style, we may be fast on our way to an obsolete punctuation rule – another feast for progressives.  As Yagoda claims, “A punctuation paradigm is shifting.”  Note:  even under the “new” rules, or the “new normal,” the period belongs inside those quotation marks because it was indeed part of the original sentence in Yagoda’s article.  Crystal clear, right?

By the way, “new normal” was the phrase chosen as “Cliche of the Week” last week by Chris Pash in his blog.

Do you choose to follow the progressive “new normal” when it comes to quotation marks?  Or will you remain a purist?  So far I’m sticking with the old fashioned way, but I feel a possible change erupting.

11 Questions to Ask Yourself to Create Meaningful Work

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As you conduct your job search, are you clear about what type of work will be most meaningful for you while also meeting your financial requirements?  How about how the other aspects of your life impact your job search?  If you are looking for truly fulfilling work, you might benefit from the following exercise, offered by women’s life coach Britt Bolnick (www.InArmsCoaching.com ).  Job search coaching for womenAnswering some of her suggested questions will help you gain clarity about where you are and what you need.

Note:  Some of you may remember my article, Top 10 Questions NOT to ask Yourself in Your Job Search. That advice still holds. If you are doing it alone, get some support!

Britt reminds us, “You can create work and life situations that work FOR you, instead of trying to fit yourself into work that you feel you HAVE to be doing.” This message is a great one to remember.

Here’s Britt’s exercise to get you thinking about what YOU want:

Write down the following 11 (or more) items regarding what you’re looking for in your work situation.

  1. what you want the hours to be
  2. what kind of responsibilities you enjoy
  3. what you want your advancement opportunities to be
  4. what kind of money you want to be making (think BIG!)
  5. what types of benefits you’re looking for
  6. what kind of work environment you work best in (on your own, as part of a team, outdoors, in a structured office environment, etc.)
  7. how you want to feel in the work environment (challenged, appreciated, mentally or physically stimulated, etc.)
  8. how you want to feel in the morning when you wake up for work
  9. how you want to feel at the end of the day
  10. what kind of commute you want
  11. what type of people you want to work with

Keep in mind: Knowing what you want makes it a lot more likely that you’ll find it!

Britt is offering a two-month online group coaching opportunity, Your Manifesting Abundance Program (Your MAP), for women who want to cause a change in their work or life situations.  This program will help you as you step towards creating what you truly want in your life and identify the things that have been standing in your way.  And you will learn how to manage your time and energy in the process!

This group starts Wednesday May 18th. If you’re interested in learning more, go to: Your Manifesting Abundance Program

Common Grammatical Errors: Passover Readings and the Singular “They”

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God and Grammar

This week I am spending Passover with my family.  Perhaps inspired by the season, I picked up the newsletter that comes from Kolot Chayeinu (“Voices of Our Lives), the synagogue I used to attend in Brooklyn, New York. I read it cover to cover for the first time in months.

It won’t surprise you that a grammatical issue leapt up at me from the pages of the newsletter.  Kathryn Conroy of Kolot Chayeinu writes about the open nature of this progressive congregation:Gender neutral language

“The person who prays because they believe that God will personally make a difference in their daily life is not the least bit threatened by the person standing next to them who does not believe in God at all.”

The Singular “They”

Did you spot the issue in Kathryn’s sentence?  It has become common for writers to refer to a single person, who could be of either gender, as a “they.” This “singular they” construction is grammatically problematic.  Clearly one person does not qualify as a “they,” “their” or “them” (all of which were used in Kathryn’s prose).  Yet we refer, perhaps lazily, or even sloppily, to singles as multiples – because it would be challenging or awkward to be grammatically rigorous.

My uncle once created a neutral pronoun for just this situation:  fub.  It didn’t catch on. So at least for now, we’re still stuck with a lack of a non-gendered singular personal pronoun in the English language.

Given the current state of affairs and my discomfort with the use of the singular “they,” I’ve decided to take on the challenge of improving upon the sentence from Kolot Chayeinu’s newsletter.  How would I write this sentence to avoid grammatical detention?

Rewriting the Sentence

One possibility is:

“The person who prays because he or she believes that God will personally make a difference in his or her daily life is not the least bit threatened by the person standing next to him or her who does not believe in God at all.”

Hmmm…  not so great. Stilted, right? This is exactly the type of sentence Ms. Conroy was avoiding.

Next option:  Gender the language.  Here’s what it looks like:

“The woman who prays because she believes that God will personally make a difference in her daily life is not the least bit threatened by the man standing next to her who does not believe in God at all.”

I was surprised to discover that this sentence is much more powerful than the original – poignant even — in addition to being grammatically sound.  An image is conjured of an actual woman and man standing next to each other praying, rather than of some vague or possible scenario.

Third option:  Make it Plural

“Congregation members who pray because they believe that God will personally make a difference in their daily lives are not the least bit threatened by those standing next to them who do not believe in God at all.”

This sentence is grammatically correct, though in my opinion it doesn’t pack the punch of the gendered option.

The Essay Expert is a Traditionalist

My vote for Kathryn’s sentence is to use a gendered version. And I prefer even the somewhat stilted language of the rigorously neutral option to the grammatically incorrect original. However, I am a traditionalist. The grammar books don’t necessarily agree with me.

Not every situation lends itself to gendered language as well as does Kathryn’s sentence. Sometimes our choice is between the “singular they” and a stilted “he/she” in order to avoid politically incorrect gendered language.  And sometimes making the subject plural does the trick quite gracefully.

My practice in these situations is to pluralized the subject or to use “he or she” rather than “they.” Or, if there are repeated references to a non-gendered “person” or “someone” in a piece of prose, I might alternate between the masculine and feminine pronouns.  When in doubt, I err on the side of feminine pronouns. After all, there are hundreds of years of usage of the traditional “he” to balance things out.

Wikipedia Speaks

Here’s what Wikipedia reports on the acceptability of the singular “they”:

There has been considerable debate as to the acceptability of singular they. Regarding usage, The Chicago Manual of Style notes:

On the one hand, it is unacceptable to a great many reasonable readers to use the generic masculine pronoun (he) in reference to no one in particular. On the other hand, it is unacceptable to a great many readers either to resort to nontraditional gimmicks to avoid the generic masculine (by using he/she or s/he, for example) or to use they as a kind of singular pronoun. Either way, credibility is lost with some readers.Wikipedia

With the 14th edition (1993), the Manual briefly revised its neutral stance to actually recommend “singular use of they and their“, noting a “revival” of this usage and citing “its venerable use by such writers as Addison, Austen, Chesterfield, Fielding, Ruskin, Scott, and Shakespeare.” However, regret regarding that printing is expressed at its website; and with the current 15th edition (2003), it has returned to its original neutral position.

The 2011 translation of the New International Version Bible utilizes singular they instead of “he” or “he or she”, refelecting [sic] changes in English usage. The translators commissioned a study of modern English usage and determined that singular “‘they’ (‘them’/'their’) is by far the most common way that English-language speakers and writers today refer back to singular antecedents such as ‘whoever,anyone,somebody,a person,no one,’ and the like.”

Your Turn

What’s your opinion about how to handle the “singular they”?  Do you have any sample sentences to send me as a challenge?  Do you see any other ways to write Kathryn’s sentence?  And wouldn’t you love to be part of a community where the openness Kathryn describes is a reality?

 

3 Reasons NOT to copy your Resume Summary into your LinkedIn Summary Section!

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Many people on LinkedIn make the mistake of copying their resume summary statements into their LinkedIn Summary section.  There are three major problems with this strategy:

Problem #1: Trite Phrases

Often your resume summary is laden with overused phrases like “Results-oriented team player with a proven track record…” or “Dynamic, motivated self-starter with extensive experience…”LinkedIn Summary Brain

If your resume summary looks anything like the above examples, please rewrite it and hire a professional resume writer if necessary!  This type of language belongs neither on your resume nor in your LinkedIn profile.

Problem #2: LinkedIn Summary Real Estate

You have 2000 characters at your disposal for a LinkedIn Summary, vs. three to four lines maximum for your resume summary.  Why would you choose not to use all that real estate to say something – really say something – about yourself?

Problem #3: Keywords

Your LinkedIn Summary is an essential place for you to insert keywords if you want to be found on LinkedIn.  By inserting a 3-line summary, you lose out on your chance to build keywords into your profile.

Resume Summary Example – For Resumes Only

Here’s an example of a very strong resume summary statement that does NOT belong in a LinkedIn Summary (note I DO like this statement as a resume summary statement – in fact I wrote it!):

LeeAnn Dance — Producer  – Writer — Editor

Award-winning television producer and groundbreaking investigative reporter —  experience covering issues ranging from pre-election to international news, with special emphasis on East Africa.  Creator and writer of highly acclaimed documentaries and promotional videos for non-profit organizations. Eight years as producer for CNN.

LinkedIn Summary Example – Great Model!

What would a LinkedIn Summary look like for LeaAnn?  Here is the statement we wrote for her:

  • Award-winning investigative and documentary television producer

Video production and broadcast journalism have been my passions for over 20 years, ever since receiving my MS in Journalism from Columbia University. I have produced everything from groundbreaking news stories for CNN to promotional videos for non-profit organizations, and I am currently hosting a blog radio show for parents relaunching their careers.

My journalism background gave me the ability to distill a large amount of material and hone in on what’s true and important. I can pinpoint the real message that needs to be conveyed, creating a human story that moves and inspires an audience.

  • Promotional Videos for Non-Profit Organizations

As a freelance video producer, I specialize in creating high caliber, professional and creative promotional videos for non-profit and educational organizations. I understand the budgetary constraints of non-profit organizations and will work within a range of budgets and scope of work.

Funders respond to high quality video presentations that effectively convey your organization’s message. I will take your message, target it, and transform it into a concise and meaningful array of pictures, words, and sounds. You will then have the power of an impactful video to present your organization’s activities at fundraising events and through the web.

  • Back in Force

In addition to being a video producer, I was a stay-at-home mom for 13 years, and I am committed to providing resources to women who are returning to the workforce. The Back in Force blog chronicles my journey and shares information about the return-to-work process.

Blog topics include emotional roadblocks to relaunching, preparing your resume, updating your wardrobe, and preparing your family for re-entry.

Check out my weekly blog talk radio show on relaunching your career, with guests including authors, career counselors, therapists, and employers. (www.blogtalkradio.com/backinforce)

What works about this LinkedIn Summary Example?

  1. Conveys LeeAnn’s story and her passion (the resume summary does not).
  2. Contains multiple keywords that will get LeeAnn found on LinkedIn.
  3. Covers the different facets of what LeeAnn has to offer.
  4. Draws the eye to sub-headings so that readers can easily see what LeeAnn is about.  The text is broken into bite-sized pieces, not so blocky that no one will read it.
  5. Has a call to action.

Note that the resume summary does NONE of these five things, even though it is perfectly great as a resume summary.

Can you write a LinkedIn Summary Statement for yourself that accomplishes at least four out of the five functions listed above?  If yes, great — go for it!  If you need help, consider contacting The Essay Expert for a free 15- minute consultation.  We will be happy to write you a LinkedIn Summary that will help you get found on LinkedIn and have the impact you want on the people who read your profile.

Keeping it Honest: The Essay Expert’s New Year’s “Ressaylutions” Update

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In January I reported on The Essay Expert’s New Year’s Resolutions (Ressaylutions). As human beings, we are not designed to keep our promises. I certainly am an expert at making resolutions and then forgetting about them, without ever acknowledging which promises I have – and haven’t – kept. Not this year! I’m taking a look to see how I’m doing, ten weeks after my resolutions were made. Ready?

The Essay Expert’s New Year’s Ressaylutions were:

1. Convert my website to WordPress.

This project is complete – sort of. My site is indeed operating now on a WordPress platform, and theoretically I have easy access to edit my pages in any way I want. I have run into some technical difficulties however. For instance, when I tried to edit a page, it made all kinds of changes I didn’t want it to make and “broke”the page. I received the following email today from the company that handled the conversion:

“The problem of visually editing your page content, without causing the page to break, lies with the page template. I did indicate that the template is dated, with a lot of additional graphics embedded. If you ever switch to a more modern template that contains a whole lot less graphics internally you will be able to edit your content visually. The internal design of most of your pages work perfectly for static HTML type pages, but will require someone who is an HTML coder to add content to them. If the website owner wishes to do this, the editing will require some extra effort when editing anything visually.”

Enough said. I’ve got my work cut out for me.

As some of you know, my blog link also changed and created a hiccup in my blog postings last week. You might also notice that if you do a search in my blog, you get not only blog postings but all relevant parts of my website in the search results.

This issue will be fixed later this week – when I will once again need to change my blog link due to a major “architecture change.” My apologies in advance for any strange blog digests you might receive next week as a result of this additional change!

(P.S. I am thankful as I kvetch about my technical difficulties that I am safely landlocked in the Midwest, without any fears for my safety. My heart goes out to the victims of the tsunami in Japan who have much bigger things to worry about.)

2. Make it easier for my readers to choose the topic they want to read about (create 4 separate e-lists: a) Job Search (Resumes & Cover Letters); b) College Admissions; c) LinkedIn & Professional Writing; and d) Everything). AND
3. Create autoresponders. (Related to ressaylution #2.)

This project is running close to schedule thanks to my incredible intern, Robin Reinke! She has prepared all the autoresponders and we’re continuing to move forward to create the lists. Stay tuned!

4. Guest blog.

Back in Force Productions

I haven’t written any specifically targeted guest blogs, though some of my existing articles have been published other places. I did deliver my webinar, How to Write a Killer LinkedIn Profile, for a group of Columbia University alumni and students, as well as for a group of people through ilostmyjob.com. Both events were a hit! I will also be on a blog radio show on March 22, Back in Force Productions, geared toward stay-at-home parents relaunching their careers.

5. Start an Artist’s Way group.

I’ve been writing my morning pages every day (three pages a day of journaling), and though I’ve missed some mornings, I haven’t missed a single day. I haven’t been as good about creating Artist’s dates, which are dates with myself to do something fun and artistic. Mostly what has happened is that my priorities have changed since January. I’m surprising myself by finding creative expression through writing resumes and LinkedIn profiles! I am also singing in a newly forming funk/R&B band! I’ll post clips when I have them!

Artist's Way

6. Continue to write and share about writing issues, job search issues, and sometimes life issues that strike my fancy each week and that my readers care about.

Yep I’ve been doing that. Covered topics from early admissions to parallel construction to LinkedIn news to greeting card grammar. Even got political. And now I’m getting honest.
How are your New Year’s resolutions coming along? It’s a great exercise to check in and acknowledge where you’re making progress, where you’re stuck, where things have shifted. What do you see when you take a look at how the year is going?


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