Posts Tagged ‘Brenda Bernstein’

Are you stuck in a rut? Choose your adventure!


Do you ever feel like life is an incredible adventure and absolutely anything is possible?Adventure

I had a week like that. I noticed it particularly on Friday when I went for my normal swim and had so much energy I swam an extra quarter mile past my regular routine, then chased the swim with 30 push-ups. The entire time I felt energized and capable of accomplishing anything I set my mind to.

Mental attitude is the biggest factor in producing results. I was reminded of this truth last Thursday night, when, at the Wild & Scenic Film Festival, I watched a video about three climbers who scaled Yosemite’s iconic El Capitan. What made this climb particularly impressive is that all of the climbers were disabled. One had been born with just one arm (a “minor inconvenience” according to him); the two others had lost a leg each, one due to a climbing fall and the third from bone cancer. Said one of the men:

“The right attitude and one arm will beat the wrong attitude and two arms, every time.”

If you have any doubts, watch this inspiring film:

Mind you, I am not planning on scaling any peaks even with all my limbs—not in this lifetime. But the sense of excitement that spurs these climbers is accessible to all of us at every moment.

For me, it started with an assignment I was given during a workshop with the Wright Institute in Chicago.

Prior to the workshop, I was in a rut. Daily tasks were feeling like a grind and I thought that maybe I needed to travel out of the country for a while to break my routine. Then came the homework for the first night of the workshop: to create an adventure!

The adventure begins…

It was already midnight and class was starting up again at 8am the next morning. What adventure exactly was possible in that short a time frame?

I found out the next morning.

I woke up before my alarm sounded with cramps, in an empty house that belongs to my cousin Zack. I thought to myself, “I could lie here trying to sleep or I could get up and have an adventure!”

I decided to get out of bed. As soon as I entered the shower I remembered that Zack had mentioned a big bathtub with whirlpool jets somewhere in his house. I don’t normally take baths, but this time I decided to interrupt my regular pattern.

I got out of the shower and began searching for the whirlpool, towel wrapped around me, leaving a trail of wet footprints. In the basement, I found a bathtub … full of cleaning supplies.

The search continued, and I finally found the whirlpool, which I filled up … but I couldn’t figure out how to turn on these fabled jets. I got into the tub anyway, but thought, “Hey I’m on an adventure! This won’t do!” So I got out of the tub, looked at all the switches on the walls, and finally figured it out.

Back in the tub, I noticed a line of tea light candles along the side of the bath. But no matches.

My refrain: “I’m on an adventure!”

So I got out of the tub, looking everywhere until I found matches. I was going to do this thing the right way!

After a few minutes the jets turned off and suddenly I was relaxed and floating in a self-made paradise, being held gently by warm water, surrounded by glowing candlelight.

I was so glad I had chosen this adventure, rather than sleeping another hour or going to my default of “I don’t take baths.”

Unexpected treasures, unprecedented energy…

When I went to hang up my towel, for some reason I decided to look behind the door rather than hang the towel where I had put it before. I found two beautiful dragonfly hooks which I hadn’t noticed before.Drafgonfly towel hooks

Who knows what can show up out of a sense of adventure? Who knows what else I had been missing?

My adventures continued in the days following the workshop. Out of a conversation with a friend that felt a bit scary at first, I unexpectedly drove to Minneapolis and stayed two days, all because I decided to take some risks and not let anything stop me.

Today, a week after the conclusion of that workshop, my energy is still high and I can’t wait to discover what’s next.
So how about you? Are you living an adventure at every moment or are you stuck in a rut? Are you letting anything stop you from creating an exciting and energized life?

Whether your challenge is staying upbeat while facing unemployment, creating joy within your current circumstances, or scaling a rock face—it’s all in your frame of mind. The right attitude, moment by moment, means you can have the adventure of a lifetime right in your own backyard.

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part V: WordPress (and RSS Feeds)


The WordPress and BlogLink applications on LinkedIn® used to be a reliable way to send weekly blog posts to your LinkedIn® profile. All a blogger had to do was download the application and associate the blog’s RSS feed (essentially the link to your blog posts) to LinkedIn®. No longer is this convenient feature available.

Up until a week ago, I would have suggested a fix that entails requesting your RSS feed to be sent out automatically to your favorite LinkedIn® groups, or perhaps starting a LinkedIn® group so that you can send your feed to that group. Not anymore. LinkedIn® has announced that as of March 15, 2013, users may no longer syndicate RSS feeds to groups through LinkedIn®.

The pros and cons of this move by LinkedIn® have been debated. On the positive side, the elimination of RSS feeds to groups means less potential for spamming. A real person has to go in and post an article, potentially stemming the increasingly overwhelming flow of posts to LinkedIn® groups. On the other hand, much of this automated content provides valuable information to group members and spurs conversation and debate. Will the richness of group conversations be diminished without the convenience of automated posting?

Time will tell … In the meantime, the question remains: How can you send your value-rich content to your LinkedIn® groups? One place to look is the LinkedIn® Help topic, Anyone have a workaround for the elimination of RSS feeds in groups? Here are some ideas:

1. Post discussions manually to your LinkedIn® groups.

Manual posting of articles is a technique I have been utilizing all along, and I believe it provides value to my groups and provides me with visibility. I don’t just post the link to a useful article – I post the entire article so that people don’t have to work too hard to read the content. If you post an article to a group, it helps to ask a question to spur discussion, rather than simply post the article. By simply sticking an article on the discussion page, you risk appearing “spammy” and are less likely to generate worthwhile conversations about your topic.

2. Use HootSuite to post blog entries to your Activity Updates.

The HootSuite option requires establishing a HootSuite account if you don’t have one already.

After logging in to HootSuite, hover over the launch bar on the left side of your account. Click on Settings > RSS/Atom:

Click the “+” sign to add a new feed. You might need to upgrade to a paid account ($5.99/month) to use this feature.

Paste your feed URL in the field provided. Then select the social sites you would like the feed to post to.



Edit any other preferred options and Save Feed.

3. Post manually to Activity Updates.

A simple, free way to share blog articles is to post the link individually to your Activity Updates. If you blog once/week this solution might be the best one for you. You can add links from either your LinkedIn® home page or the Activity bar on your profile. You then have the option of sharing the update on LinkedIn® and Twitter.

Home page image:

linkedin activity update

Profile Activity bar image:

linkedin activity bar

Any blog article links you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn® Signal, which is a running account of all LinkedIn® updates that can be found under the News menu. Here’s a sample:

LinkedIn Signal New Blog Post4. Post your blog under your Publications section.

Add the Publications section to your profile if you don’t have it already. Then post a live URL that links directly to your blog for anyone who wants to take a look!

Publications Section LinkedIn

Do you have more ideas of how to replace the WordPress application or the group RSS feeds? Please share below!

If you want more tips on the effective use of LinkedIn®, you might like How to Write a KILLER LinkedIn® Profile, the #1 best-selling e-book by Brenda Bernstein!

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part IV: TripIt and SlideShare


The saga of the disappeared LinkedIn® Partner Applications continues with this week’s episode… TripIt and SlideShare!

For more LinkedIn® tips please visit How to Write a KILLER LinkedIn® Profile e-book!


TripIt was an application that allowed LinkedIn® users to report easily on their travel plans. Disclaimer: I questions the wisdom of publicizing one’s travel to LinkedIn®, since I’ve heard stories of people who post this type of information and whose houses get robbed while they are away. However, if you do feel comfortable letting the world know when you will be traveling, you might wish to follow these steps which were provided directly from TripIt:

Dear Traveler,

A friendly reminder to link your TripIt and LinkedIn® accounts in order to continue accessing and sharing trips with your LinkedIn® network.

As you may have heard from LinkedIn®, they have redesigned the LinkedIn® profile page, which will no longer include your TripIt “My Travel” app. Don’t lose your access: Link my accounts.

TripIt LinkedIn Connect

We hope you like the new and improved experience!

TripIt LinkedIn


Learn more about TripIt and how it can help you organize all your travel plans into one master mobile itinerary.

By the traveler, for the traveler,

The TripIt team

The basic idea here is that you can log your travel in TripIt and easily share it to your LinkedIn® profile. You can even sign in to TripIt using your LinkedIn® username and password! Once logged in, enjoy the magic and convenience of keeping all your travel information in one place (I haven’t used it fully yet but am intrigued by the possibilities! They’ve got a great video you can watch at



Happy travels!


In May 2012, LinkedIn® acquired SlideShare for $118.75 million. Although the SlideShare application no longer exists, you can bet LinkedIn® wants you to keep using this resource! You can log in to SlideShare with your LinkedIn® username and password and import your LinkedIn® profile information to complete your SlideShare profile. With a single click, you can follow all your LinkedIn® contacts through SlideShare, thus ensuring that you receive notifications of their updated content and comments.

When you add a new presentation, document or video to SlideShare, it will *automatically* post as an Activity Update on your LinkedIn® profile! Plus, if your settings allow it, you can automatically post to LinkedIn® when you “favorite” a SlideShare presentation. Here’s what your update might look like in LinkedIn® Signal:

Slideshare Activity Update on Signal

For details on the above tips, see SlideShare Content Sharing with your Professional Network on LinkedIn®, posted on the SlideShare blog on January 9, 2012.

Finally, you can always post the link to a SlideShare presentation to your Summary or Experience sections by clicking on the box with the blue + sign.

Add link to LinkedIn Summary section

Add Link2

Once you click on that box you will be brought to a box where you can paste a link:

Add Link3


How do you get the correct link for your presentation? In SlideShare, go to your list of presentations:

Slideshare presentations on LinkedIn


Click on one of the images and you will be brought to the page with the presentation:

Slideshare URL for LinkedIn


Copy the URL from the upper left corner and paste it into the box on LinkedIn®. The presentation or video will then be part of your permanent LinkedIn® profile until you decide to remove or change it!


Next week: How to accommodate for the disappearance of the WordPress application. See you then!


6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part III:


For a long time, I have been recommending to job seekers and other professionals that they use to post a copy of their resume (with street address and any other confidential information removed) to their LinkedIn® profile. I have also offered as an option for attaching scanned recommendation letters when your recommender is not a LinkedIn® member or just doesn’t come through with a LinkedIn® recommendation. was a useful way to attach any documents you might want your LinkedIn® visitors to view.

Although the partner application for no longer exists, the website does—and my advice has not changed. If you want to post a document to your LinkedIn® profile, the current way to do so is through entering a link to the document.

In your Summary and Experience sections, you can add links to videos, images, documents or presentations by clicking on the blue box with a + sign in the corner.

Add link to LinkedIn Summary section

Mistake12 Image4 Add Link2

Once you click on that box you will be brought to a box where you can paste a link:

Mistake12 Image5 Add Link3

If you don’t have a website where you can conveniently create pages with the documents you want to link to, just create a account! will give you a link you can use. Upload your document to, click on Share; you will receive a link to share the document. URL for LinkedIn


Here are the instructions sent out by regarding the change:

Recently, LinkedIn® announced its new profile design that replaces the current inApps platform with a new method for viewing content like documents, presentations and videos.

You likely received a message from LinkedIn® as well, but we wanted to be sure that as a user of the former Box inApp you know the best way to display and share a Box file on your new profile.

After opting in to the new profile type, you’ll be able to easily add a specific Box file. To get started, copy and paste the file’s direct link in the LinkedIn® professional gallery on the page. Find the direct link by previewing the file as you normally would in Box, selecting File Options > Share > Get Link to File and then clicking on Direct Link to generate the URL. Paste it directly in the LinkedIn® professional gallery. Repeat the same steps for other files you’d like to add to your profile.

Note that the LinkedIn® professional gallery supports a limited set of file types, so check the Box support site if you experience any issues adding a file to your profile. We hope you enjoy the new way to share your important files from Box on LinkedIn®.

Here’s what my profile looks like with the resume linked from

Linkedin Profile LInks to Media

What documents do you want to share with your LinkedIn® audience? You can build your image through adding links using Have fun!

For more LinkedIn® tips and tricks, go to the #1 best-selling e-book How to Write a KILLER LinkedIn® Profile!

#1 best-seller how to write a killer linkedin profile


Next week: What to do about TripIt and SlideShare?

6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part II: Amazon Reading List


Are you an avid reader?

It used to be that you could share your passion easily on LinkedIn® with the Amazon Reading List application. With the disappearance of LinkedIn® partner applications came the elimination of this option. Amazon Reading List was a valuable way to let people know what type of professional development you were engaged in, as well as to round yourself out as a human being (read any good novels lately?) Many people are wondering how to include a reading list on LinkedIn® now that the old method has vanished.

I was fortunate to have one of my fellow LinkedIn® authors, Patrick Gallagher, (LinkedIn® Secrets Revealed) do some research on this topic. He wrote to Amazon and received the following email:

Thank you for using Reading List by Amazon and for your patience as we’ve worked to make your book information available after LinkedIn® deprecated their application program. Your Reading List information has been preserved and is available for import on Shelfari is an Amazon-owned site that helps you keep track of the books you’ve read and are reading, discover new books and interact with other readers.

Go to You can sign in to Shelfari using your Amazon account (or your existing Shelfari account). If you’re already a member, click “Import Books” from the Your Shelf drop-down on the home page. Click the “Import Books” from the Your Shelf drop down or go directly to: and you will be guided through importing your books and reviews to your Shelfari bookshelf.

I followed these instructions and the process was pretty straightforward. I went to the link provided,, and created an account. I then entered the same link again and was brought to this screen:

amazon reading list shelfari

When I clicked on IMPORT next to Import Your LinkedIn® Reading List, all I had to do was provide my LinkedIn® password and my reading list showed up in Shelfari!

I then clicked on the Account Settings tab and customized my Shelfari link:



Now that I have a link, I can add it to my LinkedIn® Profile using the new platform. Here’s how to add a link in the new LinkedIn®:

In the Summary section, click on the blue box with a + sign in the corner.

Mistake12 Image4 Add Link

You will be brought to a box where you can paste a link:

Mistake12 Image5 Add Link3

After you paste the link, you can provide a title and description:

add link on linkedin


Unfortunately, there’s a small glitch. When I clicked on the link, the following screen appeared:

shelfari on linkedin

I had to click on Read Original to get to the actual Shelfari list, which looks like this:



In Shelfari, you can add books you have read or that you are reading, rate them and review them. I won’t give a tutorial on the website since I think you can figure it out by poking around!


If this all seems too complicated, you can do as Patrick Gallagher did and add the Projects section to your profile. You can then create a “project” called “Amazon Kindle Book Reading List” or something similar, and list your books there. Here’s Patrick’s list:

amazon reading list

Another option would be to create a document with your list of books and upload it to You can then add a link to the file on your LinkedIn® profile.

I will cover more about in my next entry of this series. Stay tuned, and happy reading!

Want to read How to Write a KILLER LinkedIn® Profile on Kindle?

Curious about Patrick’s book? Check it out here:



6 Disappeared LinkedIn® Partner Applications and What to Do About Them – Part I: Events


#1 best-seller how to write a killer linkedin profile

It’s no secret that LinkedIn® has recently undergone a significant overhaul (thus the release this past Sunday of the 5th edition of status update

Profile Activity bar image:

linkedin activity update bar


Any updates you add will appear on your profile in your Activity section (the top section of the profile). Your updates will also appear in LinkedIn® Signal, which is a running account of all LinkedIn® updates that can be found under the News menu. Here’s a sample:

 signal sample

LinkedIn® is no longer a viable way to obtain RSVPs for events. If you want people to RSVP, the best way is to provide a link to a page where people can RSVP, such as a registration page or gotomeeting webinar announcement.

Once you post an update, you have the option to share it with groups and individuals. Just click on Share below the update and you will see the following screen:

 share linkedin update with comment

Is your event selective? Invite an exclusive crowd by clicking on Send to individuals. Then write them an enticing note:

 share linkedin activity update with individuals

Hit Share and spread the word to the world! The more connections you have, the more people will see your post and possibly share it with their connections as well.

Next week: What to do about your Amazon reading list?

Want more tips on the NEW LinkedIn®? Check out the #1 Best-Selling E-Book Tags: , , ,
Posted in Articles by Brenda Bernstein, LinkedIn®, Social Media | 2 Comments »

What’s coming in 2013: The Essay Expert’s New Year’s Ressaylutions


The Essay Expert’s New Year’s Ressaylutions for 2013New Years Resolutions 2013

Making New Year’s resolutions can be a great way to get things done. As you may have read in my August blog, New Year’s Resolutions in August , I completed my 2012 list of 6 resolutions even faster than expected:

  1. The Essay Expert’s website was updated (I still have an overhaul on my wish list).
  2. Processes for keeping in touch with clients have been streamlined with autoresponders and e-lists.
  3. We conducted our promised survey regarding The Essay Expert’s USP (Unique Selling Proposition).
  4. How to Write a KILLER LinkedIn® Profile was published on Kindle and is now coming up on its 5th edition.
  5. I haven’t missed a week in sending out either a blog article or a newsletter. Phew!!
  6. The one area where I didn’t completely meet my goal was in producing 212 success stories. We did have 114 successes reported though!

Here’s what I’m creating for 2013:

1. Publish a Spanish-language version of How to Write a KILLER LinkedIn® Profile.

I have a meeting with some translators from a translators’ cooperative here in Madison next week and am excited to get this project on the road!

2. Publish a 50 Resume Tips book

The book is currently under construction. There will be one version for job seekers and one version for resume writers.

3. Obtain a Master Resume Writer certification (CMRW) from Career Directors International.

There are only 19 CMRWs in the US and a total of 27 worldwide.

4. Increase the college essay / personal statement portion of my business to 25% of total business.

I love working with college and graduate school applicants on their admissions essays, and the name of my company is, after all, The Essay Expert. You can help by sending people you know in our direction!

5. Start a training for resume writers.

I see this training as a way to up my game and also to train writers who can be on The Essay Expert’s team!

6. Create 213 success stories!

If you have a story you haven’t yet shared please do! As The Essay Expert grows, so will the number of people who get interviews, job offers and offers of admission using resumes and essays crafted with the support of our writers.

I look forward to sharing my successes and challenges with you over the next year. What are you creating for 2013?

How to Avoid Costly Mistakes on Your Common Application – guest article by Nancy Griesemer


Common Application FormIntroduction by Brenda Bernstein:

As college application deadlines approach, I wanted to share some tips on the actual submission of your application. I give this same advice to job seekers by the way (“Print your resume!”). We have been so lulled by the convenience of online forms that we forget to dot our i’s and cross our t’s. On the Common Application, carelessness can lead to errors and missing information. Following the advice in Nancy Griesemer’s article below might be the most important thing you do as you prepare to submit your college applications!

It’s All About the ‘Print Preview’ or Why Your Application Looks Funny by Nancy Griesemer

In the old days, applying to college required a dependable typewriter and gallons of correction fluid. Although it was a tedious process that kept application production to a minimum, final documents told a story and reflected something about the care with which the entire application package was put together.

These days, every document submitted through an electronic system like the Common Application looks exactly the same—tediously the same. Instead of style and neatness, what differentiates applications is attention to small details and the ability to navigate limitations imposed by the software controlling the submission.

And keep in mind, what colleges see is exactly what you see when you preview the document.

So it’s up to you to check for accuracy, completeness, and how well the document “presents” to readers looking at hundreds of virtually identical forms.

This holds true for the Common Application, the Universal College Application (UCA) or most other applications you submit electronically.

And this is why all systems strongly suggest you “Print Preview” your document before pushing the submit button—regardless of how tired you are or how close you are coming to deadline. Otherwise, you risk sending a document that may contain errors or is weirdly cutoff.

In case you’re curious, this is because when you complete an application online, your response is posted in an efficient “variable-width” typeface. Systems can only enforce a character count and cannot measure the physical length of a response. And not all characters are created equal.

For example, the Common Application sets a 1000 character limit on the question asking you to “briefly elaborate on one of your extracurricular activities or work experiences.” The suggested “word” limit is 150 words or fewer. But because characters are not equal in the amount of space they take up, your essay can easily exceed the word limit imposed by the document.

If you doubt this is the case, try typing 1000 “W’s” or “M’s” and paste your “document” into the answer box. You’ll find that all are happily accepted by the program. Now, press preview. What you will see is only about half of your “document.” If you substitute with 1000 “i’s”, you will see all of the document plus lots of additional white space allowing for even more characters. “W’s” and “M’s” take up way more space than “i’s.”

Writing a college application essayIn the Common Application, the problem occurs not only in the short answer section but also in the fill-in-the blank responses in the “Extracurricular Activities and Work Experience” section. Even if the application allows you to describe in detail all the awards and honors you received as a member of your high school dance team, it’s possible they will not all show up on the documents colleges actually read.

A second, more obscure formatting problem involves spacing. If you persist in hitting the “enter” key for multiple paragraphs or if you like to write in haikus, you easily run the risk of scrolling beyond the space allotted for an essay response, regardless of the word or character limit. The Common Application appears to allow no more than eight single lines in the 150 word short answer, even if those lines are single words and fall well within all limitations.

Finally, please be aware that neither the Common App nor the UCA “spellchecks” your documents.

For those of you who print previewed your documents after pushing the “submit” button and noted some truncating, don’t despair. If you stayed within the character limit—in other words, if the application allowed you to type your entire answer, the data is still there. It is available to readers if they care to take the time to go back into the system and read the complete answer.

I won’t lie to you, however. It’s not easy to retrieve the data, and it’s extremely unlikely that the average admissions reader will bother.

And sad to say, spelling errors are yours to own.

Keep in mind that you may correct both of these problems in “alternate” versions of your electronic application. You cannot resend, but you can make corrections for applications you send in the future.

So what should you do? Preview—not just for typos but also for what shows up on the document.

If truncating occurs in such a way that the response makes no sense, go back and edit. Look for extra words and tighten up your prose or paragraphing. For other responses, use standard or easy-to-understand abbreviations (capt. for captain). Do not use text-speak or nonstandard abbreviations.

Unfortunately, there is a little more bad news for users of the Common Application. The Common App’s system requirements list a limited number of “supported browsers,” which include modern versions of Internet Explorer and Safari, among others. Students using Safari, however, have reported problems previewing applications. And anyone using an older version of Internet Explorer or Chrome could be out of luck.

Hopefully, these issues will be corrected in next year’s version of the Common App. For now, you’ll just have to put up with the inconvenience and move your operation to a computer using a supported browser. You can go through some gyrations to make it work, but frankly, it’s usually easier to simply move computers.

By the way, the Universal College Application does not have similar browser limitations or issues.

In the event you are experiencing problems with your online application, do not hesitate to contact the various “support centers.” But whatever you do, don’t wait until the last minute. Responses can be significantly delayed depending on traffic to the site.

[Republished with permission of Nancy Griesemer. Original article can be found at]

Need assistance with writing a college application essay? Contact The Essay Expert at 608-467-0067 or through our Web Form.

7 Ways to Deep Clean Your Resume


deep clean your resumeIn preparation for going away for the Thanksgiving holiday, I decided to “deep clean” my kitchen. As I was wiping down the back panel of my stove (the one with all the buttons), it struck me that the Whirlpool logo was light blue. I had never thought twice about the color of that logo in the four years I had lived in this apartment. But now I got curious, and discovered a light blue protective sticker covering up the silver Whirlpool logo that was meant to ornament the stove. I pulled it off, and the appliance now seems just a little bit newer: It shines the way it was intended.

Moving on to the sink, I discovered a similar sticker on the metal container that holds my scrubbies. I pulled that one off too. It’s like I have a whole new look to my kitchen!

This experience got me thinking: Where else in our lives do we stare at something day after day, accepting it as part of our environment, without thinking to look more carefully? Where do we blindly accept messes and errors that could easily be peeled back to reveal something shiny underneath?

Deep Clean Your Resume

One place a lot of people have become blind to errors is on their resumes—one area where it is most important to be squeaky clean. Below are seven common spots to look for possible cleaning opportunities:

  1. Address, phone and email. Although it’s unlikely you have misspellings in any of these key areas, perhaps you changed a phone number or email address and forgot to change it on your resume? Make sure your address, phone and email are not just correct but also up to date! If you are in a technology field, use a gmail address or paid account and stay away from hotmail and yahoo.
  2. Section headings. Have you checked the spelling of the word Achievements (I have seen senior executives’ resumes where the heading is spelled Acheivements)? How about Experience and Activities? Are there any extra letters floating around? Did you correctly spell Extracurricular (I have seen Extracaricular). Not only could errors like these turn off a hiring manager who notices them, but they could prevent an ATS system from recognizing an entire section of your resume.
  3. Job titles. One of the most commonly misspelled words on resumes is “Manager” (often spelled “Manger”). Check your job titles to make sure they are spelled correctly!
  4. Verbs. “Led” is the past tense of “Lead” (many people mistakenly write “Lead”). Also, are you repeating your verbs over and over in various bullets? See what you can do to vary your verbs! Your resume will truly start to shine. And finally, make sure your past jobs use past tense verbs! Often when someone converts a present job to a past job, some of those verbs remain in the present tense. This applies to ALL verbs in the section, not just the ones that start each bullet. For more tips on varying your verbs, view my webinar, Top 10 Ways to Make Resume Writing FUN!
  5. Format. Do all your bullets and dates line up with each other? Do you use the same font and font size throughout your resume (unless you have an artistic, consistent reason for using two different fonts)? Is your spacing even? Are your headers all formatted the same way? If not, you have some cleaning up to do!
  6. Dates. Line up all your dates format-wise and use consistent formatting (don’t write 1/06 to 2/05 in one spot and 3/2008-4/2011 in another; don’t write December 2004 in one spot and Dec. 2006 in another). Check that all dates are accurate, with proper months and years, listed in reverse chronological order. Also see tip #4 on using past tense verbs consistently in your past jobs.
  7. Document Properties and Tracked Changes. If someone else assisted you with your resume, there might be tracked changes and document properties still lurking. To clean up tracked changes, accept all changes and delete all comments. Want more detailed instructions? Check out my article, How to Avoid Embarrassing Editing Marks on Your Documents! To delete document properties such as Author, go to the File tab, click on Check for Issues and then Inspect document. Follow the prompts and your document will be cleaned of whatever information you choose.

If you’re applying for jobs or plan to do so in the future, you will benefit from “deep cleaning” your resume. Do you have additional ideas of steps you can take? Surprise errors found? Please share below, and scrub your resume so that, like the Whirlpool logo on my stove, your accomplishments can shine the way they were intended!

Introducing: How to Write a KILLER Linkedin Profile – 4th Edition!


How to Write a KILLER LinkedIn Profile E-BookAs you may have noticed, LinkedIn has undergone a quite a few changes in the past few months. The look of the profile has changed; endorsements have become all the rage, and Skills & Expertise has overtaken the Specialties section as a place to search for people with certain capabilities. The status update section has moved, the Events application is on its way out, and the guidelines for a “100% complete” profile have shifted.

I’m happy to announce that after many revisions and a lot of help from my Virtual Assistant Jeanne Goodman and publisher Brian Schwartz, the 4th edition of How to Write a KILLER LinkedIn Profile is completely updated to reflect these recent changes. It also contains special coupon codes for e-book readers, new tips on how to create a modern, punchy look with graphics, and new bonus tips for both companies and job seekers.

In the spirit of this holiday season, I am VERY thankful to Jeanne and Brian for making this edition possible, and full of gratitude to have this puppy out the door:

Get the pdf… 4th Edition of How to Write a KILLER LinkedIn Profile!

Remember, if you purchase the PDF version of the e-book, you also receive FREE lifetime updates.

Get the Kindle version… 4th Edition of How to Write a KILLER LinkedIn Profile!

“The 4thedition of your e-book is great! So much better than editions 1&2!” – Patrick Gallagher, Author of LinkedIn Secrets Revealed

If you already own a copy of my e-book and would like to express *your* thanks for how it has helped you create a KILLER profile, please take a moment to provide your feedback! Posting a review on Amazon is a powerful way to tell the world what you thought of the information received, what value it had for you and how it changed your profile. And while you’re there, you can check out what others are saying!

Post a review here!

Amazon Review LinkedIn e-book





As a special incentive, if you email us with a link to your Amazon review, your name will be entered in a monthly drawing to win Mary Elizabeth Bradford’s Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value!). Check it out here.

I also have a Facebook page dedicated solely to How to Write a KILLER LinkedIn Profile and LinkedIn appreciators around the world. If you found a way to improve your online presence with any of the tips from my e-book, please drop by and my KILLER LinkedIn Facebook page.

Thank you!