Posts Tagged ‘Brenda Bernstein’

Cutting and Pasting Job Descriptions will Get Your Resume in the Trash Bin

I have received many inquiries lately from clients who think it’s a good idea to copy their current job description into their resumes, and/or copy the job description of the position they’re applying for into their resumes.

I STRONGLY recommend against both tactics.

1. Copying current job descriptions:

Your current job description is just a list of job duties.  The cardinal rule for resumes in today’s job market is to write your resume as a list of achievements and accomplishments, NOT as a list of job duties!  I would go so far as to say that your job description has very little to do with what you actually do and accomplish in your position.

I’ll take myself as an example.  The job description for my current position at the University of Wisconsin Law School says that I counsel students on their legal career search.  It doesn’t say what my success rate is, or how creatively I work with students’ cover letters and resumes, or that I created a PowerPoint presentation on Resumes for Law Students.  It doesn’t mention the 5 job search resource manuals I created for various big cities across the United States.  It doesn’t mention the positive feedback I get from the students I work with.

It is my job to put these successes, which are nowhere to be found in my job description, into my resume.  They speak much more to what I will accomplish in my next position than that I “assist students with resumes and cover letters.”

Guess what?  You don’t need your current job description to write your resume.  Just write about the things you’ve really done that will be relevant and impressive to the reader.

2. Copying future job descriptions:

I’m willing to bet that a lot of people make this mistake.  If you make it too, you will have a lot of company from people who do not get called for interviews.  Copying and pasting requires no creativity and actually makes it appear that you did NOT do the things you claim you did.  All it does is show a hiring manager or HR person that you can cut and paste.

Instead, FIRST write your resume to highlight your accomplishments.  Create the best document you can create.  AFTER you have put together a great resume, THEN see if there are small tweaks you can make to include some of the keywords from the future job description.

For instance, I recently worked with a client applying for a Senior IT Director position.  The position description listed “Develop and approve exceptions to policy…”  His finished resume did not have the phrase “exceptions to policy” in it, but he worked with exceptions to policy regularly.  He was able to add this phrase into an already existing bullet regarding his program management accomplishments.

In general, when crafting a winning resume, truth and honesty are the best policy.  Don’t get lazy or think you’re “working the system” by using the cut and paste functions on your keypad.  What will get you an interview is your unique accomplishments.  Focus on those and you will see success in your job search.

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Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid

The following article, by Brenda Bernstein, was first published on MyLegal.com.

This past September, a federal judge in Florida denied a lawyer’s motion (without prejudice, so he can re-file the motion) stating that it was “riddled with unprofessional grammatical and typographical errors that nearly render the entire motion incomprehensible.” Click here for the full article.

The judge highlighted the following problems, among others:

• Incorrect use of apostrophes.

• Typographical errors (using the word “this” instead of “thus” and the word “full” instead of “for”).

• Incorrect placement of periods and commas outside of quotation marks.

• Wrong word use (using the phrase the plaintiff “had attended on filing” this action, instead of saying the plaintiff had “intended” to file an action).

• One very long sentence.

Don’t let this happen to you!

If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar. In a famous case in England, a traffic ticket was thrown out because it was issued for illegal “stoping” instead of “stopping”; the alleged perpetrator had conducted no mining activities (“stoping” is a mining term) and so was found not guilty. I bet that police officer never issued another “stoping” ticket.

Past or Present?

One extremely common error I see amongst law students is using the word “lead” to mean the past tense of “lead.” This mistake could get you in trouble, since the past tense of “lead” is “led” (with no a). You could be writing in the wrong tense!

Example or Complete List?

Another place you can easily convey the wrong meaning is with “i.e.” and “e.g.” When you use “i.e.” it means “that is” or “in other words.” The proper way to follow “i.e.” is with a definition or complete list. For example: The defendant was charged with illegal stoping, i.e., mining activity. “E.g.” means “for example.” The proper way to follow “e.g.” is with a partial list of possibilities. For example: The motion was denied for bad grammar, e.g., typographical errors and wrong word use. If “i.e.” were used here, we would need to provide a complete list of the examples of bad grammar.

Law or Liberty?

Do you know the difference between a statute and a statue? Statutes are laws. Statues are sculptures. We have statutes of limitations and a Statue of Liberty. Don’t get these confused. You might want to remember the extra “t” for “time” when it’s a statute of limitations, or for “text” when it’s any written law. And you might think of following those statutes to a “T” (or 3)!

Proper Punctuation: Periods and Commas Inside Quotation Marks

To touch on one of the Florida judge’s beefs, periods and commas, in the United States, always go inside quotation marks, even when they are not part of the quotation, e.g., The defendant was arrested for “illegal stoping.” Although there are rare exceptions to this rule, they will probably not appear in legal writing (they are more likely to show up in technical writing). For a detailed discussion of this issue, see my blog posting.

Proper Punctuation: Apostrophes

Many people incorrectly use apostrophes to make plural words. Don’t do it! Did you notice that the plural of apostrophe is NOT “apostrophe’s”? It is “apostrophes”! The plural words lawyers, judges, laws, statutes, DUIs and the 1990s do NOT take apostrophes.

Use an apostrophe “s” to make a singular possessive. The lawyer’s brief was riddled with errors. The judge’s ruling was final.

Use an “s” apostrophe to make a plural possessive. The five lawyers’ arguments diverged widely. All the county judges’ courtrooms contain the latest in audio-visual equipment.

Put your apostrophes in the right place – and avoid annoying the judge.

So Many Chances to Err!

There are multiple ways to make writing errors in legal documents, and I have only covered a few. My most important advice is to proofread and proofread again! Get a second pair of eyes to check your work. If you have grammar questions you want answered, I will answer them to the best of my ability in the comments section of this blog. I look forward to hearing from you…

Happy writing!

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The Quandary of Quotation Marks (” “)

Quotation marks (”  “) are a beloved form of punctuation in the English language, used to indicate a verbatim report on what someone said, and used in a great deal of business writing.  They are often misused.  This article will clear up some misconceptions held by many about proper usage of these marks.

Where to Place Periods (.) and Commas (,) – The United States

In the United States, commas and periods ALWAYS go INSIDE the quotation marks, whether or not the comma is actually part of the quotation.

Here are some examples from some recent discussions on LinkedIn.  Don’t expect this rule to be logical:

  • Correct (in US):  E.g. stands for “exempli gratia.”
  • Correct (in US):  As for [the phrase] “graduating college,” I’m not sure when it became correct.
  • Incorrect (in US):  You are my “go to person”.
  • Incorrect (in US):  I was unaware of the difference [between initialisms and acronyms] until I heard it on the NPR program “A Way With Words”.
  • Incorrect (in US):  “Its” is the possessive form of “it”, and is rare among possessives…

Where to Place Periods (.) and Commas (,) – The UK & Australia

Leave logic to the Brits.  In the UK and Australia, they keep punctuation inside the quotation marks only when it is part of the quotation.  For example:

  • Correct (in UK): I was unaware of the difference [between initialisms and acronyms] until I heard it on the NPR program “A Way With Words”.
  • Correct (in UK):  You are my “go to person”.
  • Correct (in UK):  “Its” is the possessive form of “it”, and is rare among possessives…
  • Incorrect (In UK):  E.g. stands for “exempli gratia.”
  • Incorrect (in UK):  As for [the phrase] “graduating college,” I’m not sure when it became correct…

Punctuating Letter Names

Some grammarians say we should use the logical way of punctuating in the case of letters.  For example:

  • The eighth letter of the alphabet is “h”.
  • Name three words that start with an “e”, and three that start with a “k”.

I prefer to avoid this issue by italicizing the names of letters:

  • The ninth letter of the alphabet is h.
  • Name three words that start with an e, and three that start with a k.

Exclamation Points (!) & Question Marks (?)

When it comes to exclamation points and question marks, we all get to be logical.  If the quote is a question or exclamation, include the punctuation inside the quotation marks.  If it’s not, don’t.

  • She asked, “Which way is it to the theater?”
  • Did she say, “I absolutely love the theater, darling”?
  • I’m so excited to see “In the Heights”!
  • I get chills every time I hear King Richard declare, “Off with his head!”

Semicolons (;) and Colons (:)

Here’s some more good news:  We get to be logical with semicolons and colons too!

  • The following items go in the bin labeled “Paper Recycling”:  magazines, newspapers, envelopes, and clean cardboard.
  • Put magazines, newspapers, and envelopes in the bin labeled “Paper Recycling”; do not put paper towels, tissues, or greasy pizza boxes in there!

(It’s so much fun to sneak a public service announcement into a grammar blog!)

What if I’m Canadian?

All bets are off (or on, as the case may be), in Canada.  Do it the way you think your readers will expect you to do it.  As far as I can tell, you get to choose.

There are many more subtleties to the use of quotation marks, and if you have questions, please ask.  I’m happy to provide my most educated answer.

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The Essay Expert on Total Trust November 20, 2009

Aneil Mishra, author of Trust is Everything, recommended and interviewed Brenda Bernstein for his November 20 TotalTrust blog.  Meet Brenda Bernstein: The Essay Expert

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Answering the Question: How to Make Sure Your Job Application Doesn’t Get Tossed

Many job applications require that you answer an extensive set of essay questions, even before you get an interview. These questions might transport you back to the days of college applications – days you may have thought were safely behind you.

Are you faced with a list of questions to answer on an application? Read the following carefully: The absolute most important thing you can do – in fact you MUST do – on that application is to answer the questions. When I say “answer the questions” I don’t mean write something in the box provided. I mean answer the questions.

Seems simple enough, right? But many of the job applications I review make a cardinal error. Sure, there’s an answer in the box provided, but it’s an answer to some other question than the one the company has asked.

For instance, one company asked the candidate to speak of a measure an employer had set and to report how he had compared to that measure. The candidate wrote about the measure and then reported how he had measured up to other people in the company instead of to the standard itself. Red flag goes up – it sounds like this candidate is hiding something. And he was. I coached him to tell the truth, and we found a way to state it so that it still sounded impressive!

I once gave a talk to a group of students applying to law school. I asked them, “If a school requested a 500-word essay, would you submit a 511-word essay?” One of the potential law school applicants said that he would have no problem doing so. Guess what? The admissions committee would be justified in choosing not to read a single one of those 511 words. If you were an admissions officer, would you want someone in your law school who could not follow instructions?

Another common tendency is provide more information than the company has requested. This tendency can get you into trouble. For instance, a newspaper asked how the candidate had become interested in the field of journalism. The candidate wrote almost an entire paragraph about why she did not want to be a lawyer even though she had attended law school. Somehow she read into the question something that simply was not there. I made sure she wrote a great story about her path to journalism, instead of an apology about why she did not do something else.

It’s more difficult than you might think to answer questions and to answer them accurately and well. If you are working on a set of essay questions for any application, get a second pair of eyes to make sure your answers have addressed the questions asked – no more and no less.

Don’t shoot yourself in the foot! If you truly answer the questions, you will have a shot of getting an interview – where you will get to answer yet more questions, and maybe have a chance to elaborate on the things you were so smart to leave out of your essays.

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Writing a Killer LinkedIn Profile – Interview with Brenda Bernstein

You may need to turn up your sound to hear this interview.  Please do!  Here’s a chance to get to know Brenda Bernstein of The Essay Expert on a more personal level.  This conversation about LinkedIn profiles will give you a personable view of both The Essay Expert and the pieces of your LinkedIn profile.  Writing a Killer LinkedIn Profile

The Essay Expert offers $75 LinkedIn profile reviews.  To purchase yours, go to The Essay Expert’s LinkedIn Profile Services page.

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Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company

One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who they are from who their company is. I call this “conflating” yourself with your company.

“Conflating” is a completely natural thing to do, especially if you, like so many of us, identify yourself very strongly with your company.

It just doesn’t work for your readers and potential customers.

When I read a Summary on LinkedIn, I want it to tell me who that person is beyond the great professional photo up top. If I wanted to hear all about a company, I would go to the company website or LinkedIn page. I’m looking at your personal profile to learn more about you!

Here’s an example from a profile I reviewed, along with my commentary:

Summary:

Over 17 years of expertise providing social networking strategy consulting and implementation in organizations such as Motorola, BF Goodrich, AT&T, American Express, Medtronic, CNA, UBS and hundreds of emerging companies looking to build key account relationships with large organizations, innovate new products or build their brands through social networking.

[Did you make it through that one? It was difficult, wasn’t it? Not only is this otherwise impressive list of credentials a run-on sentence, but it leaves us confused: Is this person talking about herself or her company? Does she have 17 years of experience or does her company? After reading this entire paragraph, I’m still wondering… who is she?]

Her next paragraph goes on as follows:

We offer a unique, exclusive and cost-effective process to build leadership, sales and customer networks to grow revenue exponentially. Recently Crains named me the best networker in Chicago. I am also the author of eleven books (just working on book twelve)….

[Do you see where in the middle of a paragraph she switches from the subject “we” to the subject “I”? Again, who is she vs. who is her company?]

The above networking expert has stellar credentials and recommendations and is up to big things – but we might not ever get around to reading past the first two lines of her Summary.

Now, here’s an example of someone who does a great job of distinguishing himself from his company, and who succeeds in selling both:

I am a research professional and LinkedIn trainer with more than eight years of combined market intelligence, competitive intelligence and Internet recruiting experience. My focus has been on deep web sourcing, executive interviews and online social networking. I enjoy networking with professionals from any industry on a global scale and encourage you to contact me at any time…. Thanks!

[See how this entire paragraph is about the person himself? It works! We’re right there with him!]

His second section reads as follows:

Current Phelps Research Services Initiatives:
* Networking with business professionals in the greater Milwaukee, Madison and Chicago areas
* Selling and conducting targeted LinkedIn training to corporations.

[Here he clearly makes a switch from talking about himself to talking about his company. We get that he is the principal in the company and we know who’s behind these initiatives. We stay engaged and wanting to read more.]

I encourage you to look at your LinkedIn profile Summary. Have you conflated yourself with your company? If so, it’s time to re-write that Summary and distinguish yourself and who you are. That’s what we came here to discover.

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What Color is Your Cover Letter? Cover Letter Tips from The Essay Expert

What Color is Your Cover Letter?

Most letters that come across my desk, both at the University of Wisconsin Law School and in my business, are some variation of gray. And gray doesn’t stand out. It just blends into the background.

A Little Gray is Okay

I don’t expect a lot from the first paragraph of a cover letter. That’s where you tell them what job you’re applying for, where you found out about it, and something very basic about you and your goals.

I don’t expect a lot from the last paragraph either. That’s where you tell them your resume is attached and that you look forward to discussing your qualifications for the position.

Time for a Paint Job

It’s the middle paragraph or two where color comes into play.

The grayed-out letters I tend to see look something like this:

“I have spent the last ten years gaining experience in X. At job A, I did B, where I gained experience in C. At job D, I did E, and gained experience doing F. At job G, I did H, and learned J. I therefore feel that I would be an asset to your company.”

I hope you agree with me that it’s time for a makeover!

Painting Your Passion

Stop blending into the background! The cover letter is your opportunity to paint yourself in bright, eye-catching colors — as someone who would bring personality and flair to a position, or true problem solving or negotiating skills, or, at the very least, some passion.

How do you do that? Tell a story that shows them who you are.

If I were writing a cover letter, for instance, I might talk about how I won the trust of a contract manager who had been ready to pull a contract from my organization. One of my clients wrote about how he successfully negotiated a conflict at work and obtained payment from a customer who was refusing to pay. Another wrote about his quest for the perfect problem to solve.

These stories will catch an employer’s eye and paint a picture of a real person, with experience and attributes that reach beyond a list of resume bullets.

Take My Advice!

I’d like to share with you the following letter, which I received from a student at the University of Wisconsin:

Thanks for our talk earlier today. I appreciated your straightforward honesty. I felt like a naive kid who was suddenly given a cover letter awakening.

Now, I took your advice withOUT a grain of salt. I took it straight and changed most everything. I am ashamed to call the last documents I sent you “cover letters.” I wouldn’t have wanted to interview me. Sad. In these new cover letters, every sentence gives information that cannot be quite gathered from my resume. I really tried to pour some personality and passion into these and keep the reader’s attention. I can actually be proud of these letters.

This student says it well. Give them new information, NOT a regurgitation of your resume. Pour in some personality (purple?), passion (red?) Throw in some anecdotes (green?) And you too will be able to say you are proud of your cover letters.

You’ll be a lot more likely to get that interview, where you really get to show them who you are.

Want help with your cover letters?  Go to The Essay Expert’s Cover Letter Services

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The Essay Expert’s Resume Tip of the Week: Words and Phrases to Delete from Your Resume: Assisted, Helped

On the list of power verbs posted on http://www.jobskills.info/resume_edge/power_verb.htm you will find the words “Assisted” and “Helped.” Unfortunately, if you rely on lists such as this one, you may be sorely deceived.

On another list, http://www.careers.uiowa.edu/Power%20Verbs%20For%20Resume.pdf , the verbs “Assisted” and “Helped” are listed under a very specific category: Helping. That is the *only* place where these verbs belong! Examples are below.

Telling us on your resume that you assisted somebody with something is only as informative as you make it. Honestly, I do not care that you assisted on a film shoot. I want to know that you held a camera or a boom; that you ordered pizza (or handled catering orders); or that you troubleshot in emergency situations.

It is essential that you don’t get fooled into thinking that Assisted and Helped are always power verbs. They often just lead to vague and uninteresting bullets.

Compare:
a. Helped artists and network personnel.
b. Accompanied artists to television appearances and mediated between the artists and network personnel.

And compare:
a. Assisted with small claims cases.
b. Handled all phases of collection and litigation of small claims cases. Attended small claims court; directed court clerk and court commissioner regarding what action to take on firm’s cases.

Version b. in both cases is much more interesting and descriptive than version a.

There are limited situations in which it can be appropriate to use the words “Assisted” or “Helped.” For example:

a. Helped disabled adults to perform simple job tasks at their job locations.
b. Assisted elderly residents with their personal and financial recordkeeping.

Note in these last two examples, that although there might be other ways to phrase the bullets, we are not left wondering, “Well, what did you do exactly to help or assist?”

Take a look at your resume. Did you find the words “Helped” or “Assisted”? If so, can you be more specific about what you did? Draw us a picture. We want to know.

For more resume writing assistance, go to The Essay Expert’s Resume Writing Services

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It All Started with LinkedIn. The Essay Expert Blogs on HomeBusinessWiz.com

Read my guest blog about how one LinkedIn connection started a chain of publicity events for The Essay Expert.  It All Started with LinkedIn: How A Business Took Off From One Simple Connection on LinkedIn

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