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	<title>The Essay Expert Blog &#187; Writing Tips</title>
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		<title>Mommy, Daddy, Tell Me a Story!  &#8211; Spinning a Good Yarn with Your College Application, Resume, Cover Letter and Professional Bio</title>
		<link>http://theessayexpert.com/blog/2010/07/02/mommy-daddy-tell-me-a-story-spinning-a-good-yarn-with-your-college-application-resume-cover-letter-and-professional-bio/</link>
		<comments>http://theessayexpert.com/blog/2010/07/02/mommy-daddy-tell-me-a-story-spinning-a-good-yarn-with-your-college-application-resume-cover-letter-and-professional-bio/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:07:29 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Articles by Brenda Bernstein]]></category>
		<category><![CDATA[Bio Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[College Admissions]]></category>
		<category><![CDATA[Cover Letter Tips]]></category>
		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Resume Tips]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[college application essays]]></category>
		<category><![CDATA[college applications]]></category>
		<category><![CDATA[college essays]]></category>
		<category><![CDATA[professional bio]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=1219</guid>
		<description><![CDATA[We all love a good story.  Admissions committees love good stories.  Hiring managers love good stories.  Customers and clients love good stories.  Always remember:  the person you’re writing for is a human being!  How do you get another human being to read your document?  Spin a good yarn! Get tips here on how to do that.]]></description>
			<content:encoded><![CDATA[<p>When we were kids, we all loved stories.  Well guess what?  That hasn’t changed!  I recently read an <a title="why storytelling is an effective training method" href="http://blog.commlabindia.com/elearning/story-telling" target="_blank">article </a>on why storytelling is an effective training method and it sparked me to write this blog.</p>
<p><img class="alignleft size-medium wp-image-1226" title="storybook" src="http://theessayexpert.com/blog/wp-content/uploads/2010/06/storybook-300x252.jpg" alt="storybook" width="300" height="252" />The fact is, we all love a good story.  Admissions committees love good stories.  Hiring managers love good stories.  Customers and clients love good stories.  Always remember:  the person you’re writing for is a human being!  How do you get another human being to read your document?  Spin a good yarn!</p>
<p>If you’re applying to college, tell a story with a beginning, middle and end.  I had a client who wrote about teaching his sister to ride a bike.  His first draft was all rosy about how great the experience was, and it did not have a compelling beginning, middle and end.  He felt lost in the writing, and the essay was boring. </p>
<p>What ultimately made the story great was that he started at the beginning, when he was annoyed at his sister for being small and clumsy, then moved through the process of a breakthrough in becoming a teacher, and a better teacher &#8212; and finally to where he released the seat and the sister took off on her own on the bike.  Victory!  A great story.</p>
<p>In college applications, many times what makes a great story is to admit to a struggle or fault, and show how you broke through it.  In a cover letter, believe it or not, you can do the same thing. </p>
<p>All kinds of people are saying “No one reads cover letters anymore.”  Well, of course no one is reading them – because they are stilted and boring and no one can get through them!  Have you ever considered that if you write a good enough story in your cover letter that it really *will* get read!</p>
<p>Do you have an example of a time when a project was failing, and you stepped in to fix it?  That makes a great story!  Is there an example of something you achieved that relates to the job you’re applying for?  Don’t be afraid to tell these stories in your cover letters!</p>
<p>On your resume, too, tell as much of a story as you can in a bulleted line. </p>
<p>What not to write:  “Assisted scientists with their research.” </p>
<p>What to write: “Conducted genetic, epidemiology, and behavior research on sport fish in Illinois, Canada, and the Bahamas.”</p>
<p>Ah, now that sounds kind of interesting!</p>
<p>For an example of a bio that tells a great story or two, see <a title="Senior Analyst Bio on The Essay Expert" href="http://www.theessayexpert.com/portfolio_professional_bios.html" target="_self">Senior Investment Analyst Bio </a>on The Essay Expert’s website.   This client reported to me that she loved her bio story so much that she kept reading it to herself after it was done!</p>
<p>Whatever the reason, we all love a good story.  Tell one in your college and job applications.  Tell one in your bio.  If you do it well, your intended audience will keep reading…  and reading…  and reading.</p>
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		<title>Is it Okay to Split an Infinitive?  Can I start a sentence with &#8220;And&#8221;?  Find Answers Here.</title>
		<link>http://theessayexpert.com/blog/2010/05/22/1112/</link>
		<comments>http://theessayexpert.com/blog/2010/05/22/1112/#comments</comments>
		<pubDate>Sat, 22 May 2010 17:23:39 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[split infinitives]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=1112</guid>
		<description><![CDATA[Is it okay to split an infinitive?  Can you start sentences with "And" or "But"?  And can you use "they" to refer to a single person?  Find answers to these questions and more.]]></description>
			<content:encoded><![CDATA[<p>I’m so happy with the New York Times’ choice of pesky grammar issues today &#8212; I just had to write about them myself!</p>
<p>Here are the rules and non-rules that tend to be confusing to many writers (and readers):</p>
<p>1. Yes it’s okay to occasionally split an infinitive!  But if you can be graceful, it’s better not to split it. </p>
<p>“It’s okay to split an infinitive occasionally” would pose a lower risk of annoying your readers than the first sentence above, which, as you may have noticed, contains a split infinitive.</p>
<p>2. Yes it’s okay to start sentences with “And” or “But.”  But don’t overdo it.</p>
<p>3. “They” is NOT an appropriate reference to a single person!  Find a way around it.  Make your subject plural if that works, or say “he or she” if you really need to stay gender neutral and there’s no other way.  I ran into this issue in a recent blog post.  In it, I have the following sentence:</p>
<p>“If you haven’t already, sit down with your son or daughter and think about what colleges he or she might want to attend.”</p>
<p>My sentence is longer than it would have been if I had used “they,” and it’s not extremely graceful, but it is grammatically correct.  And correct grammar is essential for The Essay Expert!</p>
<p>4.  This one is not in the NYT article, but it’s one of my pet peeves:  the use of “this” without a reference.  This is not recommended.  The question always to ask yourself (or – see #1 – to always ask yourself) is, “This WHAT?” and tell us what the WHAT is. </p>
<p>Rather than say “This is not recommended,” try “This construction is not recommended.”  Otherwise your readers will not know what “this” refers to.</p>
<p>Shall I go into whether it’s okay to end a sentence with a preposition?  Let’s save that one for another day.</p>
<p>For the New York Times article, go to <a title="Is it okay to split and infinitive? Comments on Times Topics" href="http://topics.blogs.nytimes.com/2010/05/18/more-faqs-on-style/" target="_blank">More FAQs on Style</a></p>
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		<title>The Big Red Word vs. the Little Green Man by Julia Turner</title>
		<link>http://theessayexpert.com/blog/2010/03/10/the-big-red-word-vs-the-little-green-man-by-julia-turner/</link>
		<comments>http://theessayexpert.com/blog/2010/03/10/the-big-red-word-vs-the-little-green-man-by-julia-turner/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:31:03 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=988</guid>
		<description><![CDATA[The classic American emergency exit sign—the bold red letters spelling out E-X-I-T—seems at first glance like an unimpeachable bit of sign design. The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like). If you're reading this in a coffee shop, cubicle, or other public place, pause and look around you; it probably won't take long to find that glowing red beacon. 

But people in the rest of the world—at least, the kind of people who spend time considering how to mark a means of emergency egress—think our simple red sign is completely nuts.
]]></description>
			<content:encoded><![CDATA[<p>This article proves that Exit signs need editing too&#8230;  and that sometimes even the most effective language is not enough to convey an important message.  <a title="The big Red Word vs. the Little Green Man" href="http://www.slate.com/id/2246107/?yahoo=y" target="_blank">The Big Red Word vs. the Little Green Man  </a></p>
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		<title>Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid</title>
		<link>http://theessayexpert.com/blog/2010/03/09/why-it%e2%80%99s-important-to-write-right-in-the-legal-profession-%e2%80%93-and-5-common-writing-pitfalls-to-avoid/</link>
		<comments>http://theessayexpert.com/blog/2010/03/09/why-it%e2%80%99s-important-to-write-right-in-the-legal-profession-%e2%80%93-and-5-common-writing-pitfalls-to-avoid/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 00:28:05 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Articles by Brenda Bernstein]]></category>
		<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Brenda Bernstein]]></category>
		<category><![CDATA[Legal Writing]]></category>
		<category><![CDATA[The Essay Expert]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=976</guid>
		<description><![CDATA[If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar.]]></description>
			<content:encoded><![CDATA[<p>The following article, by Brenda Bernstein, was first published on <a title="Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid" href="http://www.mylegal.com/member/featuredblog.aspx?Id=78" target="_blank">MyLegal.com.</a></p>
<p>This past September, a federal judge in Florida denied a lawyer’s motion (without prejudice, so he can re-file the motion) stating that it was “riddled with unprofessional grammatical and typographical errors that nearly render the entire motion incomprehensible.” <a title="Judge Labels Lawyer’s Motion Nearly Incomprehensible, Marks Up Errors" href="http://www.abajournal.com/news/article/judge_labels_lawyers_motion_nearly_incomprehensible_marks_up_errors/" target="_blank">Click here for the full article.</a></p>
<p>The judge highlighted the following problems, among others:</p>
<p>• Incorrect use of apostrophes.</p>
<p>• Typographical errors (using the word “this” instead of “thus” and the word “full” instead of “for”).</p>
<p>• Incorrect placement of periods and commas outside of quotation marks.</p>
<p>• Wrong word use (using the phrase the plaintiff “had attended on filing” this action, instead of saying the plaintiff had “intended” to file an action).</p>
<p>• One very long sentence.</p>
<p><strong>Don’t let this happen to you!</strong></p>
<p>If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar. In a famous case in England, a traffic ticket was thrown out because it was issued for illegal “stoping” instead of “stopping”; the alleged perpetrator had conducted no mining activities (“stoping” is a mining term) and so was found not guilty. I bet that police officer never issued another “stoping” ticket.</p>
<p><strong>Past or Present?</strong></p>
<p>One extremely common error I see amongst law students is using the word “lead” to mean the past tense of “lead.” This mistake could get you in trouble, since the past tense of “lead” is “led” (with no a). You could be writing in the wrong tense!</p>
<p><strong>Example or Complete List?</strong></p>
<p>Another place you can easily convey the wrong meaning is with “i.e.” and “e.g.” When you use “i.e.” it means “that is” or “in other words.” The proper way to follow “i.e.” is with a definition or complete list. For example: The defendant was charged with illegal stoping, i.e., mining activity. “E.g.” means “for example.” The proper way to follow “e.g.” is with a partial list of possibilities. For example: The motion was denied for bad grammar, e.g., typographical errors and wrong word use. If “i.e.” were used here, we would need to provide a complete list of the examples of bad grammar.</p>
<p><strong>Law or Liberty?</strong></p>
<p>Do you know the difference between a statute and a statue? Statutes are laws. Statues are sculptures. We have statutes of limitations and a Statue of Liberty. Don’t get these confused. You might want to remember the extra “t” for “time” when it’s a statute of limitations, or for “text” when it’s any written law. And you might think of following those statutes to a “T” (or 3)!</p>
<p><strong>Proper Punctuation:  Periods and Commas</strong> <strong>Inside Quotation Marks</strong></p>
<p>To touch on one of the Florida judge’s beefs, periods and commas, in the United States, always go inside quotation marks, even when they are not part of the quotation, e.g., The defendant was arrested for “illegal stoping.” Although there are rare exceptions to this rule, they will probably not appear in legal writing (they are more likely to show up in technical writing). For a detailed discussion of this issue, see my blog posting.</p>
<p><strong>Proper Punctuation:  Apostrophes</strong></p>
<p>Many people incorrectly use apostrophes to make plural words. Don’t do it! Did you notice that the plural of apostrophe is NOT “apostrophe’s”? It is “apostrophes”! The plural words lawyers, judges, laws, statutes, DUIs and the 1990s do NOT take apostrophes.</p>
<p>Use an apostrophe “s” to make a singular possessive.  <em>The lawyer’s brief was riddled with errors.  The judge’s ruling was final.</em></p>
<p>Use an “s” apostrophe to make a plural possessive.  <em>The five lawyers’ arguments diverged widely.  All the county judges’ courtrooms contain the latest in audio-visual equipment.</em></p>
<p>Put your apostrophes in the right place – and avoid annoying the judge.</p>
<p><strong>So Many Chances to Err!</strong></p>
<p>There are multiple ways to make writing errors in legal documents, and I have only covered a few. My most important advice is to proofread and proofread again! Get a second pair of eyes to check your work. If you have grammar questions you want answered, I will answer them to the best of my ability in the comments section of this blog. I look forward to hearing from you…</p>
<p>Happy writing!</p>
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		<title>Whether (or Not) &#8211; from the Columbia Journalism Review</title>
		<link>http://theessayexpert.com/blog/2010/03/02/whether-or-not-from-the-columbia-journalism-review/</link>
		<comments>http://theessayexpert.com/blog/2010/03/02/whether-or-not-from-the-columbia-journalism-review/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 22:14:53 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=967</guid>
		<description><![CDATA[There are writers and editors and teachers out there whose blood boils when they see "or not" after seeing "whether." In fact, "or not" is never wrong; the phrase simply expresses the negative alternative of whatever we're talking about. But it definitely should be omitted when it's just extra words — ]]></description>
			<content:encoded><![CDATA[<p>Does &#8220;whether&#8221; stand on its own or does it need &#8220;or not&#8221; for its full expression?  Whether you think it&#8217;s the former or the latter, you will enjoy this explanation from Evan Jenkins of the Columbia Journalism Review.  <a title="Whether or Not - Columbia Journalism Review" href="http://www.cjr.org/resources/lc/whether.php" target="_blank">Whether (or Not)</a></p>
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		<title>Commas and Semicolons&#8230;  The Comma (or Semicolon?) Chameleon &#8211; by Brenda Bernstein</title>
		<link>http://theessayexpert.com/blog/2010/02/18/commas-and-semicolons-the-comma-or-semicolon-chameleon-by-brenda-bernstein/</link>
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		<pubDate>Fri, 19 Feb 2010 04:32:40 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Articles by Brenda Bernstein]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Grammar]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=963</guid>
		<description><![CDATA[“Comma? Semicolon? Aaargh!! I’ll just pick one… I figure I have a 50% chance of getting it right.”

Does this sound like you? If so, you’ve come to the right place. Let’s raise your average.
]]></description>
			<content:encoded><![CDATA[<p>I wrote this article for Sam Diener&#8217;s Stuff for Success at his request.  I hope my tips clear up some of the confusion about those pesky commas and semicolons!  <a title="Commas and semicolons - the comma or semicolon chameleon" href="http://www.samdiener.com/2010/02/commas-and-semicolons-the-comma-or-semicolon-chameleon/" target="_self">Comma (or Semicolon?) Chameleon</a></p>
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		<title>Nine Great Grammar Sites &#8211; by Peter Faur</title>
		<link>http://theessayexpert.com/blog/2010/02/12/nine-great-grammar-sites-by-peter-faur/</link>
		<comments>http://theessayexpert.com/blog/2010/02/12/nine-great-grammar-sites-by-peter-faur/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:02:14 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Useful Links]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Grammar]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=806</guid>
		<description><![CDATA[If you find yourself struggling to decide whether it's the "people's court" or the "peoples' court," if you're not sure whether to use "like" or "as" in a sentence, help is just a few keystrokes away. There's an abundance of great grammar, usage and spelling resources on the Web. Here are nine I use often:]]></description>
			<content:encoded><![CDATA[<p>I write about grammar as often as I can, but it will be quite a while before I cover every topic there is to cover.  Here are some resources that will help you in the meantime!  <a title="Nine Great Grammar Sites" href="http://www.stumbleupon.com/su/1XSBHC/blog.rightpoint.info/2010/01/21/ten-great-grammar-sites.aspx" target="_blank">Nine Great Grammar Sites</a></p>
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		<title>Can You Right Write?  10 MORE Common Writing Mistakes 2 Avoid</title>
		<link>http://theessayexpert.com/blog/2010/02/02/can-you-right-write-10-more-common-writing-mistakes-2-avoid/</link>
		<comments>http://theessayexpert.com/blog/2010/02/02/can-you-right-write-10-more-common-writing-mistakes-2-avoid/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 21:14:50 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Articles by Brenda Bernstein]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Grammar]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=778</guid>
		<description><![CDATA[There’s a game embedded in this article!  In the last example for each section, see if you can choose the correct word from the [two/too] options in brackets.  If [your/you're] not sure, the answer will be revealed in the next section.]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s Part II of my run-down of some common writing errors, posted in Sam Diener&#8217;s &#8220;Stuff for Success&#8221; blog. Read here about how to properly use affect/effect, who/that, less/fewer, and more!  <a title="10 More Common Writing Mistakes to Avoid" href="http://www.samdiener.com/2010/02/can-you-write-right-more-common-writing-mistakes-to-avoid/" target="_self">10 MORE Common Writing Mistakes 2 Avoid</a></p>
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		<title>Crash Blossoms &#8211; from the NYT</title>
		<link>http://theessayexpert.com/blog/2010/02/01/crash-blossoms-from-the-nyt/</link>
		<comments>http://theessayexpert.com/blog/2010/02/01/crash-blossoms-from-the-nyt/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:24:00 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Writing Tips]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=769</guid>
		<description><![CDATA[In their quest for concision, writers of newspaper headlines are, like Robert Browning, inveterate sweepers away of little words, and the dust they kick up can lead to some amusing ambiguities. Legendary headlines from years past (some of which verge on the mythical) include “Giant Waves Down Queen Mary’s Funnel,” “MacArthur Flies Back to Front” and “Eighth Army Push Bottles Up Germans.” ]]></description>
			<content:encoded><![CDATA[<p>Ben Zimmer from the New York Times examines ambiguous language through some interestingly worded headlines.  When you&#8217;re writing anything, watch out for your own potential &#8220;crash blossoms.&#8221;  <a title="Crash Blossoms - Ambiguity in Headlines" href="http://www.nytimes.com/2010/01/31/magazine/31FOB-onlanguage-t.html?scp=1&amp;sq=on%20language%20ambiguity&amp;st=cse" target="_self">Crash Blossoms &#8211; from the NYT</a></p>
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		<title>Can You Right Write?  10 Common Writing Mistakes to Avoid</title>
		<link>http://theessayexpert.com/blog/2010/01/26/can-you-right-write-10-common-writing-mistakes-to-avoid/</link>
		<comments>http://theessayexpert.com/blog/2010/01/26/can-you-right-write-10-common-writing-mistakes-to-avoid/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 20:35:04 +0000</pubDate>
		<dc:creator>The Essay Expert</dc:creator>
				<category><![CDATA[Articles by Brenda Bernstein]]></category>
		<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[Grammar]]></category>

		<guid isPermaLink="false">http://theessayexpert.com/blog/?p=759</guid>
		<description><![CDATA[Note To Readers from Sam Diener: There is no possible way that I could have written this article.  I rely on two editors to make sure my grammar is correct!   So I invited Ms. Brenda Bernstein, the Essay Expert, to come along and write this series of two articles for me.  She is quite the grammarian, and she is much smarter than I.   So you all had better listen to her – and enjoy!]]></description>
			<content:encoded><![CDATA[<p>I wrote this article for Sam Diener&#8217;s &#8220;Stuff for Success&#8221; blog.  I cover common errors and tips on how to get them write (umm&#8230; I mean right).  Check it out here:  <a title="Can You Right Write? 10 Common Writing Mistakes to Avoid" href="http://www.samdiener.com/2010/01/can-you-write-right-common-writing-mistakes-to-avoid/" target="_blank">Can You Right Write?</a></p>
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