Archive for the ‘Job Search’ Category

Job Search Myth: You Don’t Need a Cover Letter

Just about every client I work with lately brings up the rumor they’ve heard that no one reads cover letters anymore.  This rumor is ONLY a rumor and if you take action based on it, you will shoot yourself in the foot in your job search.

In a recent article posted on Work Coach Cafe, “15 Job Search Tips from a Guy Who Just Got a Job,” a successful job seeker named John relates how the CEO of a company personally reached out to him to thank him for sending a cover letter!  In fact, John was the ONLY candidate to send a cover letter, most likely because everyone else believed the rumor that cover letters never get read.  John made an impression.

This topic is also covered on Great Resumes Fast in “Cover Letters: Does Anybody Read Those Anymore?”  The author points out that the cover letter is your opportunity to show genuine interest and to make a case that you are specifically qualified for this job.

Why would you tailor your resume to a job and then write a generic cover letter?  If you are truly interested in a position, it is worth your time to write a unique letter to the company about who you are and why you would make a difference for that company.  Do not write a generic cover letter and send it along with a generic or somewhat tailored resume to zillions of job listings, hoping that you‘ll somehow win the numbers game. That is NOT the way to get a job!

Instead, begin building a relationship right from the start with the company that might be your future employer.  Imagine yourself in this job and write down what you will bring to the position.  Sell yourself. 

Anyone can spot a cover letter that is really just a mail merge.  Remember…  you are a human being and, if you get past the computer scanners, so is the person who reads your cover letter.  By writing a custom letter, you reveal your humanity and respect the humanity of the HR person or hiring manager.  If you begin early to develop a relationship with that person, you are in great shape to be asked for an interview.

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Cutting and Pasting Job Descriptions will Get Your Resume in the Trash Bin

I have received many inquiries lately from clients who think it’s a good idea to copy their current job description into their resumes, and/or copy the job description of the position they’re applying for into their resumes.

I STRONGLY recommend against both tactics.

1. Copying current job descriptions:

Your current job description is just a list of job duties.  The cardinal rule for resumes in today’s job market is to write your resume as a list of achievements and accomplishments, NOT as a list of job duties!  I would go so far as to say that your job description has very little to do with what you actually do and accomplish in your position.

I’ll take myself as an example.  The job description for my current position at the University of Wisconsin Law School says that I counsel students on their legal career search.  It doesn’t say what my success rate is, or how creatively I work with students’ cover letters and resumes, or that I created a PowerPoint presentation on Resumes for Law Students.  It doesn’t mention the 5 job search resource manuals I created for various big cities across the United States.  It doesn’t mention the positive feedback I get from the students I work with.

It is my job to put these successes, which are nowhere to be found in my job description, into my resume.  They speak much more to what I will accomplish in my next position than that I “assist students with resumes and cover letters.”

Guess what?  You don’t need your current job description to write your resume.  Just write about the things you’ve really done that will be relevant and impressive to the reader.

2. Copying future job descriptions:

I’m willing to bet that a lot of people make this mistake.  If you make it too, you will have a lot of company from people who do not get called for interviews.  Copying and pasting requires no creativity and actually makes it appear that you did NOT do the things you claim you did.  All it does is show a hiring manager or HR person that you can cut and paste.

Instead, FIRST write your resume to highlight your accomplishments.  Create the best document you can create.  AFTER you have put together a great resume, THEN see if there are small tweaks you can make to include some of the keywords from the future job description.

For instance, I recently worked with a client applying for a Senior IT Director position.  The position description listed “Develop and approve exceptions to policy…”  His finished resume did not have the phrase “exceptions to policy” in it, but he worked with exceptions to policy regularly.  He was able to add this phrase into an already existing bullet regarding his program management accomplishments.

In general, when crafting a winning resume, truth and honesty are the best policy.  Don’t get lazy or think you’re “working the system” by using the cut and paste functions on your keypad.  What will get you an interview is your unique accomplishments.  Focus on those and you will see success in your job search.

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Recommended Blog Reading on Job Search and Career – from Resumark

Resumark put together a very useful list of ten blogs to check out whether or not you are a job seeker.  One is about personal branding and one is about issues around life change, both of which are relevant to you no matter what your next step is in life.  With the sea of information available on the web, it’s helpful to have recommendations like these to help you narrow it down.  Top 10 Blogs for Job Search and Career Advice – from Resumark.com

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The Positive Side of Interviewing – from New Grad Life

This article posted on New Grad Life gives you some indicators that tell you your job interview went well — from a solid commitment of a next contact date to the topics you cover in the interview.  What steps will you take that will lead to these fantastic results?  6 Signs Your Job Interview Went Well

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Job Seekers… Have You Heard About LinkedIn’s Job Seeker Premium?

If you are a LinkedIn member and you are looking for a job, you might do well to subscribe to LinkedIn’s Job Seeker Premium Account service.  For just $19.95/month (basic membership), you get organizational tools and direct access to recruiters that you do not get with a regular LinkedIn account.  You will also be *featured* as a job seeker to help you get noticed in the big LinkedIn pool. 

There are more expensive versions of this service as well.  If it works, I hope you won’t have to subscribe for more than 2 or 3 months and you’ll get your value back a hundred fold.

Note:  I’m not endorsing this service since I do not know the results people have gotten from it, but it’s important to know it exists and is an option for enhancing your online job search.  My sense is that the service is most useful for someone contacting recruiters and hiring managers in a particular field.

For more information see LinkedIn Job Seeker Premium on the LinkedIn site.

Of course, it won’t help to get the attention of recruiters and hiring managers if your LinkedIn profile is not up to par.  The Essay Expert’s LinkedIn Profile Services will help you ensure that your LinkedIn image makes the right impression.  I recommend working on your profile first, and then signing up for the premium service if you’re interested.

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Should I Include My LinkedIn Profile URL on My Resume?

WHY PUT A LINKEDIN PROFILE URL ON A RESUME?

I recently read an article that recommends job seekers to put their LinkedIn profile URL on their resume.  That’s great advice, and I agree that your LinkedIn profile address has become a standard item to put in your header, along with name, address and phone.

90% of hiring managers now use social media, with LinkedIn as a primary resource, to research candidates.  So your email address and LinkedIn URL have become more important information for employers than your street address!  In fact, some people are omitting their street address from the header and including just city and state, since correspondence happens most often by email.

CRAFT YOUR PUBLIC PROFILE URL

Make sure that before you put your LinkedIn profile address on your resume, or on a business card, you make sure you have the address you want.  You can edit your “Public Profile URL” through the Edit menu on LinkedIn and get rid of all those distracting letters and numbers at the end of the URL.  www.linkedin.com/in/brendabernstein looks so much better than www.linkedin.com/in/brendabernstein/16/b93/429 doesn’t it?  And it takes up  LOT less space on your resume!

Remember, if you have your LinkedIn profile URL on any documents or email signatures and then you change it, update your documents and signatures!

HOW TO WRITE AN EFFECTIVE LINKEDIN PROFILE

Whether or not you put your LinkedIn URL on your resume, hiring managers will search for you on LinkedIn.  It is therefore essential that you have a LinkedIn profile and that it is written to impress.

My LinkedIn e-book, LinkedIn Power Tune-Up:  17 Expert Tips for a Highly Effective LinkedIn Profile, is just $9.95 and will help you craft a profile that keeps you in the “Yes” pile when a recruiter or hiring manager finds you on LinkedIn.  The Essay Expert also offers individualized LinkedIn Profile Reviews, as well as LinkedIn Profile Construction and Rewriting, for more in-depth service.

Don’t send potential employers to a half-done or sloppy profile.  Get assistance if you need it to clean up —  and step up – your LinkedIn profile.  Contact The Essay Expert for help.

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Resumes for Lawyers: 6 Great Resume Formatting Tips for your Legal Resume – by Brenda Bernstein

I am a legal career advisor, after all…  so I wrote a series of resume tips geared specifically to attorneys and people in the legal professions.  Two of them were recently published on mylegal.com and they are formatting tips for your legal resume.  Go to Six Great Resume Formatting Tips Part One and Part Two

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7 Job Search Myths Debunked – by Julie Jansen

MSN Careers tells you why some of your preconceived notions of what to do — and not do — in your job search might just be unfounded rumors.  7 Job Search Myths Debunked – by Julie Jansen

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Top 100 Social Sites for Job Search – from NewGradLife

Although we’ve made it clear this week that postings on job sites are not the be all and end all of an internet search, I thought it would be useful to provide some of the top 100 job search related sites.  Many of these sites create networking opportunities.  Perhaps you have been missing out on some connections if you don’t know about these!  Top 100 Social Sites for Job Search – from NewGradLife

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7 Secrets to Getting a Job Using Social Media – from InternsOver40

Staying with the theme of a social-media based job search, I’ve attached this article from InternsOver40 emphasizing (and this can’t be emphasized too much) that today’s job search is about making connections and getting to know people, NOT just about submitting your resume to job postings.  Of course you do need a great resume once you find and connect with the people who want to see it!  Getting a Job Using Social Media

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