Archive for the ‘Articles by Brenda Bernstein’ Category

3 Ways to Write a Great Personal Statement for College!

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The New York Times has been rife this season with articles about the college application essay.  The Common Application’s newly reinstated 500-word guideline is the topic of much conversation, as are general themes and strategies for the personal statement.

It is now early November.  Some early application deadlines have come and gone, and November 15 deadlines are around the corner.  Is your high school senior still stuck or struggling with his or her personal statement?

Many people, not just college applicants, have a hard time writing about themselves.  Yet that’s exactly what you need to do when writing a personal statement.  No matter how much you might not like it, your personal statement is about you.  There’s really no way around it.

Today I will provide some assistance and resources to help any college applicant to get those 500 words written.

1.  Relax!  Have fun!

“It’s all about loosening up,”  says a California college professor in Crafting an Application Essay That ‘Pops’, a New York Times article which reported on the recommendations of 5,000 admissions officers and counselors who gathered at the latest NACAC conference.  I couldn’t agree more.

To help students have fun with their personal statements, Stanford University has come up with an interesting twist:  They ask applicants to write a letter to their future freshman roommates.

Here are some samples, quoted in the article, of how students approached the essay:college essay ice cream fork

“If you want to borrow my music, just ask. If you want to borrow my underwear, just take them.”

“I eat ice cream with a fork, and I drink orange juice right after I brush my teeth just for the sour taste.”

“If you have anything other than a Dodgers poster on the wall, I will tear it down.”

Note that all these lines are written in the first person – unfortunately to some, a required element of writing about yourself.  And note that all the lines are unique.  It’s unlikely that two applicants would have written the same thing.

Here’s the key to writing a great essay:  Write something no one else could have written.

If that sounds like a daunting task, loosen up!  Take a cue from Stanford’s essay question, no matter what topic you choose to write about.  All you have to do is tell stories about yourself.

2. How NOT to Start your College Application Essay

One common pitfall students fall into is trying to write an essay about their reasons for applying to school, instead of simply telling a story.  One of my recent clients started her essay to graduate school with, “I am applying to the XX school for several reasons.”  I coached her to simply start telling her story.  This approach made the project a lot easier, and made her essay a lot more interesting!

Here’s the start of an essay that meets this requirement:

When I went to Fall Out Boy’s Chicago radio show, there was the comment from the drummer, “The girl from New York is here.”  When I fought my way to the front of the crowd in Florida, there was the bassist’s point of his finger at me as he mouthed one of my favorite lyrics: “I still hate you.”

This opening line works because it tells a story no one else could tell.  It brings us into a world unique to the applicant.  And it sets us up to think something interesting is going to happen in this essay.  The reader is compelled to read the next line.

Contrast this to an alternate version of the essay that might have read, “Music is one of my passions, and because of that I attend a lot of rock concerts.  My favorite band is Fall Out Boy.”

You might laugh, but version two is the way many college essays read.  Or, to avoid boring the committee, applicants swing the other way:  “Raindrops heated by the flashing lights above, falling abundantly and without end, singeing my hair, my skin, my eyes…”

Here’s a tip:  If you are not a brilliant creative writer, just stick to the facts.  They will set you free.

3. Doing it in 500 Words

The Common Application now suggests a 500-word limit for a college application essay.  The more you stick to a story – a story that is directly linked to the point you want to make in your essay – the easier it will be to stay within that limit.  Note that it’s okay to spill over by a couple of words – but think of how impressed an admissions committee will be if you can knock their socks off in 500 or under?

The New York Times’ “The Choice” blog provides spot-on advice for how to stay succinct in Advice on Whittling Your Admissions Essay.  Read this article immediately if you are over the limit and unsure of how to cut your writing down to size!

You might also gain some breathing room from Matt Flegenheimer’s October 28, 2011 article, College Application Essay as Haiku?  For Some, 500 Words Aren’t Enough.

 

Need Help with your Personal Statement for College?

If you’re still stuck, panicked, or unsure, consider getting some help.  The Essay Expert’s Ivy-educated consultants are skilled in working with students to craft essays that say more than you might even imagine can be said in 500 words.  Just try us!

Your Resume on Google Docs… and other recommendations for posting your resume online

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Everyone is saying to post your resume to Google…  so how do you do it?

I received this question from one of my subscribers, and will answer it soon.  But first, are you an online job seeker?  If so, I have some important recommendations for you.  Seriously…  keep reading!Google Docs Resume Post

Here are my top 4 recommendations:

  1. Have a 100% complete profile on LinkedIn.  If you need help, contact The Essay Expert.
  2. Fill out all the information on your Facebook profile completely, and post only professionally appropriate photos.
  3. Maintain a Twitter account with your first and last name as your Twitter handle (eg. @BrendaBernstein).
  4. Post your resume on line and link to it from all the above accounts.

Who recommends this four-pronged strategy? At least one highly successful recruiter, Shally Steckerl of Arbita, Inc. EVP, who presented to a group of career professionals at the Career Directors International annual conference in Savannah, Georgia on October 21, 2011. I was there and I was convinced.

Issues to Consider When Posting an Online Resume

Before posting your resume on line, consider privacy issues. You probably do not want to post your home address details to the entire world. City and state will suffice. You may or may want to make your phone number available to the public. (In my opinion, a public phone number is a relatively low risk and will allow recruiters to contact you.)

For an email address, consider creating a designated email for your job search and use that one on your resume. You will then cut down on any spam and you’ll be able to keep all your job-search related emails in one place, with a low risk of having them get lost amongst other messages.

How do you post your resume on line?  The answer is coming very soon…

There are many ways, and I will suggest just a few here:

  1. Post it on Google docs. Here’s an article from SimplyBlog that does a great job of explaining how to do that! How to Post Your Resume with Google Docs You might need to change your Google Docs view to the old version of Google Docs if you can’t figure out some of these instructions, or you might be able to translate the instructions to the new version. I went ahead and published my resume to Google Docs. See Brenda Bernstein’s Resume!
  2. Post it on indeed.com. Indeed is a highly recommended job posting site, free to both you and employers who post jobs there. If Indeed resume searchyou post your resume, you will be given a URL for your resume page. The cool thing about indeed.com is that you will get a resume Applicant Tracking Systems (ATS’s) can read! You can then save it as a pdf and use it to apply to other jobs that use ATS software.
  3. Create a website. The Essay Expert can help you with this. You can have a page with your resume and link to it from your other social media profiles.  BTW, everyone reading this article, if you haven’t done so already, should go ahead and purchase the domain name for your first and last name or some version of it!  Be ready with the domain so when you want to create your website you can do it.
  4. Attach it to your LinkedIn profile.  First download the application Box.net and then you will be able to upload your resume.  The resume will then be available to people who visit your LinkedIn profile.

Following the above recommendations will set you up to be successful with your online job search.  Stay tuned for more tips and tricks for online job searches coming up in the next few weeks!

Were these tips helpful?  What other questions do you have?  Please comment below!

LinkedIn’s Company Follow Feature Adds Status Updates!

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Breaking News about LinkedIn’s Company Follow

LinkedIn announced on October 10 that it was rolling out yet a new feature that will change the face of what it means to follow a company on LinkedIn.  For a year and a half prior to this development, it has been possible to follow companies on LinkedIn.  But the information available was rather limited, i.e.,  1) when employees join, leave or are promoted; 2) new job opportunities; and 3) company profile updates.

If you are a job seeker interested in working at a company, or if you are a recruiter, the three pieces of information listed above can be quite useful.  You can keep track of useful tidbits like how many and what type of people a company is hiring, how many people get promoted, and how many employees leave the company.  As LinkedIn suggested in its April 2010 announcement about the Company Follow feature, Get on the inside track with “Company Follow,” if you are geography teacher you might be quite interested if you see web technology companies hiring people like you!

What was missing from the Company Follow feature was the ability to get news and information from the company itself. That has now changed with the advent of…  Company Status updates!

Yes, it’s true. Companies on LinkedIn can now act just like people and post updates to their very own status bar.  With a 500-character limit, these updates can be substantial. And you can follow them with a simple click of the mouse!

Here’s a video about the new feature:

Click here to watch a video about this new feature!

What’s in it for you?

How might company updates help you as a job seeker?  Well, you have probably heard a lot about the “hidden job market.”  Most high level positions are actually filled without being advertised. Note well:  Status updates allow you to find out any news that a company thinks is important to share.  If you read these updates carefully, you might find a good reason to contact the company, comment on these new developments, and make a positive impression on a decision-maker.

You might be thinking, “Well, if company updates are available to everyone, won’t everyone be pestering these poor decision-makers with congratulatory notes and other correspondence?” My best guess is that most people will not take advantage of the opportunities presented by Company Follow. They might not be paying attention, or they might be too scared to write a letter to a decision-maker. By truly utilizing the information that is available, you will set yourself apart.

You may already have ideas of companies you want to follow.  Start following them!  In addition, take a look at the Search for Companies homepage.  You will be given “Companies You May Want to Follow,” much the same as you can find “Groups you Might Like” under the Groups tab.

Follow The Essay Expert’s Company Page on LinkedIn

Here’s a great idea: How about starting by following The Essay Expert! I will be updating my status from time to time to let you know of developments that might interest you. And I will always be happy to hear from you in response to my updates.

For any company owners reading this, you have a new task to add to your list:  updating your company status bar and starting to gather followers.  As of now, posting is a “by hand” type of job, though I hear HootSuite is working on integration. LinkedIn might not catch up to facebook when it comes to creating company buzz, but for job seekers LinkedIn is still the place to be…  and to follow.

Follow The Essay Expert!

The Morality of Using College Essay Consultants

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I’m inspired today to address a sticky topic:  the moral issues around getting help with your personal statement/essays for college or MBA admissions.

Let me start by saying that The Essay Expert’s college essay consultants and MBA admissions consultants do NOT write essays for college and business school applicants.  When I get calls requesting that service (and I do get those calls), I have no problem turning down the business.

What Do We Do?personal statement writing

What do we do at The Essay Expert?  We coach.  We explore ideas.  We help applicants see what is unique about them and their life experiences.  We draw connections.  We suggest directions to take, layers to add, and ways to best impress an admissions committee.  Sure, we also might suggest a few grammatical or organizational corrections.  But in the end, the essay is ALWAYS the client’s essay, NOT ours.

Still, there are people who are troubled by the concept of what we do.  Here’s a comment I received after posting a request for a college essay coach:

“… I find this topic/”profession” very troublesome. It’s a slippery slope from coaching a young person about choosing a topic and format and helping them focus to, in effect, writing it for them or do such extensive edits that it’s no longer the student’s PERSONAL essay. Yes, I’m sure there are essay consultants that put on the brakes, and this one could be one of them, but a position description that is so blatant about the role (“…take a drab college application essay and turn it into gold!”) … gives me pause. I’m not naive – far from it – but of all the pieces in the college application package subject to “help”, the essay should be the most sacrosanct.”

The concerns expressed here are my concerns as well, and my promise is that The Essay Expert does not go down that slippery slope.  Yes, I promise to turn the drab into gold, but by asking key questions of the applicant – not by writing the essay.

The NYT and The WSJ Chime In

Not long after receiving the above comment, I also came across a New York Times article, Crafting an Application Essay That ‘Pops’, which related the results of a conference attended by nearly 5,000 admissions officers and counselors.  The group, which included professors, admissions officers, and other college administrators, offered nine pieces of practical advice for writing personal statements.  I was happy, and frankly relieved, to see “Have an editor. All panelists advised having a close, trusted editor and an objective, outside reader.”

Soon after, an article came out in The Wall Street Journal with a similar message to M.B.A. applicants:  In Looking for an Edge:  MBA applicants are turning to pricey consultants to help them navigate the daunting admissions process , The WSJ reports that 20% of admitted students say they used an M.B.A. admissions advisor in the application process.  Furthermore, the article relates, “As the consulting industry has grown, some business schools have become more accepting of it.” In fact, the managing director of M.B.A. admissions and financial aid at Harvard Business School uses admissions consultants as a resource “to ‘get some field intelligence’ about how prospective students view the school and its admissions process.”

The Difference We Make

It is unquestionable that having a talented editor can give applicants an edge.  And not everyone has a family member, guidance counselor or close friend who can serve as an editor or consultant.  That’s where The Essay Expert comes in.  Indeed, what we offer that a friend or relative cannot, is an objective eye and the perspective of someone who has read dozens, if not hundreds, of essays.  We will make sure your essay does not sound like anyone else’s.

It is especially difficult to find a reliable advisor for M.B.A. admissions, where very specialized knowledge of business schools and their admissions processes is key to choosing the right essay focus and application strategy. In fact, one of our recent clients had enrolled several business school graduate friends to review his essays, yet still required ten hours of our consultant’s time to retool just two of his essay sets.

Lingering Questions

I understand there is still an issue present.  What about people who don’t know someone who can help, and who also can’t afford to hire someone? I am concerned about that point myself, and do provide assistance to a limited number of clients for a reduced fee or some type of trade.  I don’t believe I have been contacted by anyone thus far whom I turned away solely due to lack of ability to pay.

I’m curious to hear your thoughts on this topic. Admissions officers seem to have accepted that many applicants use paid consultants to assist them with the admissions process. Does this fact allay any of the concerns you might have had?

I believe The Essay Expert provides an extremely valuable service and that we do not cross the ethical line that would have students presenting an essay that is not theirs. And we do help students transform pedantic or blah essays into stories that capture the hearts and minds of the admissions committee.

The Gift of a Wedding Roast

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This weekend I went to Massachusetts for the wedding of a dear friend of mine.  It was the only wedding ceremony I’ve ever been to where I laughed until I cried for part of it, and simply cried for the rest.  I was deeply moved by the love between this couple, and by the sentiments of their close friends and family who were given an opportunity to share during the ceremony.

Between traveling and spending time with friends, I did not have much of an opportunity to craft a blog article.  I did, however, write something very important:  a rhyming wedding toast/roast.  I thought I would share it with you, if nothing else as an example of how to tell a story in a short space.  As you read, pay attention to what details are shared, what is left to the imagination, and how connections are drawn between earlier and later couplets.

I acknowledge my father, who is no longer with us in body, but who inspired me by his example to write poems such as these.  Here’s the toast/roast, a bit about what transpired from sharing it, and a few things you might learn from my experience.

 

Wedding Toast/Roast – September 25, 2011

 

At DNE Camp, a story began

Of Leslie (our bride) and Gary (our man).

They met at a table across from each other,

(Leslie freed up from her duties as mother)

And gazed, and gazed, and gazed some more.

Then brought their flirtations onTO the dance floor.

 

They danced, and they talked…  for hours they flirted…

This bond that they had just could not be averted.

But no matter how well she and Gary were matched,

Leslie preferred to stay unattached.

This line gave the couple a fairly fine start:

“You CAN have my body but NEVER my heart.”

 

But Gary was sure there was still more to gain.

They rendezvoused once on a Turnpike in Maine

And yes, since that meeting 15 years ago,

A lot has transpired…  as many here know.

There were moves, there were moods, there were protests and OH

There were bondings with dogs – the world’s cutest, you know.

 

A year’s separation, and a new job for Gary,

All served to bring forth the real chance they would marry.

An engagement took shape, and a life more entwined.

It seems that for union this pair was designed.

And I hear Bucket’s heart shouting “Never say never!”

‘Cause Gary’s sure got it…  forever.

[Note:  "Bucket" is Gary's nickname for Leslie; capitalized letters indicate emphasis]

Unexpected Results

I read this poem to a crowd of 125 wedding guests, and had a lot of people ask me about what I do for a living.  One long-time acquaintance asked me if I wrote the poem myself, surprised to find out that I was a writer!  I had the opportunity to share about my resume writing, jokingly telling one of the wedding guests that I write rhyming resumes.

I let people know about my more creative resumes, including one that was nominated for a TORI Award in the Best Creative Resume Category.  One wedding guest asked for my card, telling me she was interested in hiring me to help both her and her husband with their resumes.  Another guest has a daughter applying to college, and was thrilled to meet an “Essay Expert” who offers help with personal statements for college!

 

The Gift of Creative Expression

I wrote this wedding poem because I love my friend Gary and had a TON of fun writing and reading it.  Not once did it cross my mind that the poem would lead to business.  Yet that’s exactly what it did.  The experience reminds me that by being yourself, by giving, and by sharing who you are with others, you can obtain unexpected results.

Whether you are a business person or a job seeker, keep putting yourself out there and giving your gifts.  If you have a story to tell, tell it.  You never know who might be listening.

I invite you to share any wedding toasts or roasts you have written you are particularly proud of…  or to share an experience of getting an unexpected result just by being/sharing yourself.

The Early Bird Gets the Worm… and Early Risers Get Better Grades

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A New York Times article on September 9, 2011, To Earn an ‘A,’ Set the Alarm Clock Early, reported that early morning classes, at least at one college in New York, correlate to higher grades. The professors who conducted the study found a direct relationship between later morning classes and higher incidence of alcohol use.

The article did not make it clear whether the morning classes were the cause of the tame nights, or whether students already inclined not to drink were the ones who chose early classes. What was clear is that students with later classes drank more and slept more poorly, albeit for more hours, than did their early bird counterparts.  Apparently their grades suffered.

Could an early schedule actually be a cause of sobriety and overall responsibility?  If so, it seems that registering for early morning classes is a good idea for any college student.  Why tempt fate?

And perhaps the same rule applies to people in the workforce.  Certainly people who get up at 5am for work every day are unlikely to spend their weeknights pounding shots until 2am. So what about business owners and job seekers?  Those early morning BNI and other networking events might be keeping us on the straight and narrow.

I am not a drinker myself, but I do know that when I don’t have early morning appointments I tend to stay up later – working, not playing, but perhaps I would be more productive if I were to go to bed by 10pm and get up at 5am each day, rather than slide into a 1am to 8am sleeping pattern.  Am I hurting my “grades” by doing that?  I’m starting to wonder.

If you are someone who does not have an external force keeping you to a schedule, perhaps it is a good idea to create an early morning appointment of some kind to train you to go to bed at a decent hour.  Some people I know have a mini coaching call with a friend each morning.  Some go to the gym religiously at 7am.  If you knew you would perform better overall by starting early, would you do it?

One of my friends and informal coaches keeps telling me I should stop working at night.  I generally haven’t listened to his advice (note:  I wrote this blog at 10pm on a Saturday night).  But I’m going to try an experiment.  This week I am going to go to bed by 11pm every night, and get up at 6am. Will I see a difference in how much I get done, or in how well I do it?  I’ll keep you posted on the results.

What makes you shudder? And what are your commitments?

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Grammar Geeks

I belong to a LinkedIn group called Grammar Geeks, where one of the most popular discussions right now, with 269 comments, is “What Makes You Shudder?”  Each of these 269 entries contains someone’s comment (or more often complaint) about a grammar gaffe.

At first I was interested in some of the conversations…  but quickly, the conversation itself was the thing making me shudder.  In fact, I began to shudder each time another member of the group posted a complaint.  Even the word “shudder” began to make me shudder!

from toonpool.com

My shuddering at the shuddering forced me to look at my own way of being around grammatical errors.  Do people shudder when I let them know I am shuddering?

A Turning Point for The Essay Expert

At Unleash the Power Within, the Tony Robbins seminar I attended recently, I discovered multiple errors in the handouts we were given.  Believing I could make a contribution, I brought some of these errors to the attention of one of the staff.  This man pointed out, quite correctly, that the errors certainly did not prevent people from signing up for programs – in particular the ones that cost $10,000.

“Why do you care so much about this?” he asked.  “Why is your focus on finding things that are wrong?” And “What would like be like if you started finding things right?”

I took his comment seriously, and perhaps it was the corresponding self-reflection that had me shuddering at the relentless list of grammar complaints populating the Grammar Geeks conversation.

A Shudder-Free Life?  Finding my Commitment

Have I stopped shuddering at the things that have traditionally made me shudder?  Well, no.  But I am putting more attention on my commitment to effective expression in the world.

I am also considering that there are bigger problems in the world to shudder about if I want to shudder – like the way we treat our environment, and the failures of our mental health system, and the hunger that still exists in the world side by side with opulence.

And I still care deeply about clarity in writing and other verbal expression.  My job is to help people and companies say what they want to say, powerfully and precisely.  When I write, or when I edit someone else’s writing, I care that the final result is moving, compelling, and result-producing.

Often grammatical correctness is required to produce an intended result.  An error in a resume, cover letter, or college application can be the difference between acceptance or rejection, an interview or no interview.  It can change someone’s life – maybe someone who is destined to find a cure for cancer, or discover new treatments for mental illness, or advocate for environmental issues (I have worked with people doing all of these things).

As for the shudderers, I believe there is something to be gained from acceptance.  Not everyone will write or speak perfectly all the time, and I can accept them for who they are rather than putting distance between us with a shudder.  I think I’ll listen for the meaning of their words instead.  Because even with a grammatical error or two, I can hear what people are saying loud and clear.

Fear of Flying… A Story of Triumph

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Have you ever had a dream that you could fly?

When I was a child, I had recurring lucid flying dreams.  In one, my parents are entertaining company. I start demonstrating how I can fly.  I’m riding the airwaves above the yellow shag rug in the living room, and everyone is entranced. In the dream, flying is the most natural thing in the world and I know that anyone can do it if they just learn to catch the right currents. Watch me go!  It’s just like swimming!

Then, I would awake.

from thecharmingplace.com greeting cards

The thrill of flying came crashing down. I was left distraught, wishing I had never had the dream at all.  In my child’s mind, it was worse to discover that my ecstasy was imagined than to avoid it in the first place.

So I decided I would prefer NOT flying in my dreams to the trauma and disappointment I faced upon awakening.  I resolved to wake myself up the next time I had a flying dream.

Reality Check

Sure enough, one night I found myself flying around with the characters from Alice in Wonderland, cards and spades whisking through the air.  I promptly gave myself a whack on the head with my right hand and woke up immediately. The dream was over. No more disappointing awakenings to “reality” for me!

That was the last flying dream I ever had.

Until last Thursday.

Reclamation

In my dream, I once again have an audience, and I am doing swimming strokes through the air. I feel the support of the air under me, and I stay airborne for minutes at a time. What power and freedom!  I want everyone around me to discover this joy!

This time I choose to let the dream take its natural course.

And when I wake up, there is no trauma or disappointment. Rather, I experience an aliveness from the knowledge that I have reclaimed something.

What’s possible from here?  Rising above my limiting beliefs. A different perspective on life. And getting in touch with an adventurous, powerful piece of myself that knows anything is possible.

I wonder, what disappointments have led you to stop dreaming? Are you willing to let yourself fly again?

Could The Essay Expert be out of a Job? LinkedIn Introduces Profile Makeovers

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I need your help.

LinkedIn announced on August 9, 2011 that they have rolled out yet another new feature on their site:  the “Improve Your Profile Tool.”  According to the LinkedIn blog, this tool “analyzes your profile and offers you personalized profile recommendations to help you put your best foot forward.”

Clichés aside, this tool could be extremely useful to you if your profile is not 100% complete, or if you have failed to include key information.

Here’s my problem: 

I ran the Profile Makeover on my own profile, and all it told me was that I didn’t advertise my date of graduation from high school (I left it out by choice, as some of you might as well); I didn’t list the degree I got from high school (pretty obvious isn’t it?); and I didn’t specify the concentration of my J.D. (there wasn’t one – a J.D. is a J.D.).

Where I’m left, as a LinkedIn profile writer and editor, is that I have no idea what other types of suggestions LinkedIn might make to its users who have not optimized their profiles.

That’s where you come in.

I would love for you to put your profile through the Improve Your Profile process and report back on this blog what the tool tells you is missing or incorrect in your profile.

I will then know what advice I should be giving to people about LinkedIn, and what information LinkedIn will take care of.  I don’t want to be duplicating things unnecessarily!  The data you provide will greatly inform the content I choose to convey in my e-book and LinkedIn webinars.

To use the tool, start at LinkedIn’s article, LinkedIn Profile Makeovers just got easier, and then click in “Improve your LinkedIn Profile today!”

LinkedIn Improve Your Profile

Are you game?  I look forward to learning from the community what improvements LinkedIn thinks you should make to your profile.

I promise to make good use of your comments.  And I don’t really think I am out of a job…  I just won’t be doing the things a computer can do quite well on its own.  Just in case, though, maybe I should make sure my LinkedIn profile is updated.

Any ideas on how I can do that?

Apply with LinkedIn: Another Reason to Have a KILLER LinkedIn Profile

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On July 24, 2011, LinkedIn announced their “Apply with LinkedIn” system.  According to LinkedIn’s Blog, Apply with LinkedIn will allow you to “submit your profile for any job application on the web with one simple click.” Most notable about this program is that companies will be able to install a button on their websites, allowing applicants to apply using a LinkedIn profile!

Apply with LinkedInYou now have another incentive to write a KILLER LinkedIn profile.

LinkedIn claims that over one thousand companies are jumping on the bandwagon, including big names like Netflix, TripIt and Photobucket.

The following are LinkedIn’s 3 advertised selling points for job seekers:

1.  You can modify your profile for each position.

If you want to cater your profile to each job position, this is your chance.  Of course, you could get in trouble if the company were to go back and check your profile to find that it looks completely different from the profile you submitted…  so don’t modify too much!

2. LinkedIn will show you the names of people who can introduce you to someone in the company.

We all know that the way to get a job is through networking, and LinkedIn apparently will help you get started.  I wonder how effective these leads really are, however, since if everyone who applies for the position is given contact information of people at the company, these contacts might be inundated with communications from hundreds of job seekers. This feature could lose its power pretty quickly.

3. LinkedIn will track all your applications for you!

Tracking services and historical information on your job search?  Now that is a huge advantage, especially for the organizationally challenged!  All you have to do is go to the “Saved Jobs” tab under the Jobs category, and you’ll be able to view a record of all the jobs you’ve applied to.  Imagine twenty or thirty years from now looking back nostalgically on those first Apply with LinkedIn attempts.

Your STELLAR LinkedIn Profile!

The most important takeaway of this roll-out as I see it is that if you are planning to apply to one of the thousands of companies who soon will be using the Apply with LinkedIn button, you will really need to make sure your LinkedIn profile is 100% complete – and that it sparkles!

The Essay Expert is here to help you, through webinars and direct services, to create a profile you are proud of.  View The Essay Expert’s LinkedIn Profile Services and contact us through our web form or at 608-467-0067.