Archive for the ‘Articles by Brenda Bernstein’ Category

Job Seekers… Have You Heard About LinkedIn’s Job Seeker Premium?

If you are a LinkedIn member and you are looking for a job, you might do well to subscribe to LinkedIn’s Job Seeker Premium Account service.  For just $19.95/month (basic membership), you get organizational tools and direct access to recruiters that you do not get with a regular LinkedIn account.  You will also be *featured* as a job seeker to help you get noticed in the big LinkedIn pool. 

There are more expensive versions of this service as well.  If it works, I hope you won’t have to subscribe for more than 2 or 3 months and you’ll get your value back a hundred fold.

Note:  I’m not endorsing this service since I do not know the results people have gotten from it, but it’s important to know it exists and is an option for enhancing your online job search.  My sense is that the service is most useful for someone contacting recruiters and hiring managers in a particular field.

For more information see LinkedIn Job Seeker Premium on the LinkedIn site.

Of course, it won’t help to get the attention of recruiters and hiring managers if your LinkedIn profile is not up to par.  The Essay Expert’s LinkedIn Profile Services will help you ensure that your LinkedIn image makes the right impression.  I recommend working on your profile first, and then signing up for the premium service if you’re interested.

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Help! What Should I Write About in My College Application Essay?!

IT’S NEVER TOO EARLY TO ASK YOURSELF THE QUESTION

If you’re finishing up your Junior year of high school, now is the time to start thinking about your college essays.  If you’re going to be a Junior and you’re reading this, it’s not too early.  The point is, starting thinking of topics *now*!

Why now?  Because the best college essays go through many lives before you submit them.  You will write, re-write, and re-write again.  Weeks might go by after a first draft, during which inspiration can hit by surprise. 

You want to have lots of time for your essays to percolate, to have those magic light bulb moments, or maybe even to wake up in the middle of the night from a dream and write a brilliantly creative essay (this really does happen!).

If you start thinking about your essays in November, you won’t have time for the process to work on you.  Instead of waking up with inspiration, you will wake up panicked or worried that you’re on the wrong track.  You don’t want that.

POSSIBLE ESSAY BRAINSTORMING QUESTIONS

Here are some things to think about while you’re thinking – it’s not a complete list by any means.  Be creative!

-          What’s my favorite school subject and why?

-          What’s my favorite extracurricular activity and why?

-          What character in a book inspires me and why?

-          What’s a story of how I went from a simplistic understanding of how the world works to a more complex, nuanced understanding?

-          What’s an object that’s important to me and why?

-          What’s a place/location that’s important to me and why?

-          Who are the most important people in my life and what have I learned from them?

Notice that many of these questions ask “and why?”  It is important to think deeply about the meaning of things in your life.  Determine what about your experience is unique to you.  That’s what will make your story about your grandmother, trip to Israel or soccer practice different from the next one in the pile.

SIT DOWN (OR STAND UP) AND WRITE

Don’t just think about these questions – start writing!  Designate a journal for your college essay ideas.  You will be surprised how quickly it fills up with great content.  Keep filling it up, and when you go back to what you wrote several months before, you might be happily surprised by some of your thoughts.

If you’re struggling finding the right topic, don’t despair.  There are professionals at The Essay Expert who will help you recognize what is special about your experiences and support you to present those experiences in words.  By working with an expert, you will end up with truly great college essays — and have the best chance of getting into the college of your dreams.

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Should I Include My LinkedIn Profile URL on My Resume?

WHY PUT A LINKEDIN PROFILE URL ON A RESUME?

I recently read an article that recommends job seekers to put their LinkedIn profile URL on their resume.  That’s great advice, and I agree that your LinkedIn profile address has become a standard item to put in your header, along with name, address and phone.

90% of hiring managers now use social media, with LinkedIn as a primary resource, to research candidates.  So your email address and LinkedIn URL have become more important information for employers than your street address!  In fact, some people are omitting their street address from the header and including just city and state, since correspondence happens most often by email.

CRAFT YOUR PUBLIC PROFILE URL

Make sure that before you put your LinkedIn profile address on your resume, or on a business card, you make sure you have the address you want.  You can edit your “Public Profile URL” through the Edit menu on LinkedIn and get rid of all those distracting letters and numbers at the end of the URL.  www.linkedin.com/in/brendabernstein looks so much better than www.linkedin.com/in/brendabernstein/16/b93/429 doesn’t it?  And it takes up  LOT less space on your resume!

Remember, if you have your LinkedIn profile URL on any documents or email signatures and then you change it, update your documents and signatures!

HOW TO WRITE AN EFFECTIVE LINKEDIN PROFILE

Whether or not you put your LinkedIn URL on your resume, hiring managers will search for you on LinkedIn.  It is therefore essential that you have a LinkedIn profile and that it is written to impress.

My LinkedIn e-book, LinkedIn Power Tune-Up:  17 Expert Tips for a Highly Effective LinkedIn Profile, is just $9.95 and will help you craft a profile that keeps you in the “Yes” pile when a recruiter or hiring manager finds you on LinkedIn.  The Essay Expert also offers individualized LinkedIn Profile Reviews, as well as LinkedIn Profile Construction and Rewriting, for more in-depth service.

Don’t send potential employers to a half-done or sloppy profile.  Get assistance if you need it to clean up —  and step up – your LinkedIn profile.  Contact The Essay Expert for help.

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Why Go to a Top Private College? Get a Higher GPA – from the NYT Blog

The New York Times reported last week that students going to private colleges have GPAs on average 0.3 points higher than those of their public college counterparts.  With these higher GPAs, private college graduates are more likely to get in to top graduate, medical, law and business schools throughout the country.  These statistics might be a wake up call for some students planning to attend public schools.  Choosing a private school might cost more in the short term, but  perhaps in the long term it’s worth the extra cost.  For help getting into the country’s top private schools, contact The Essay Expert.  For the NYT blog article, see Want a Higher GPA?  Go to a Private College

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Resumes for Lawyers: 6 Great Resume Formatting Tips for your Legal Resume – by Brenda Bernstein

I am a legal career advisor, after all…  so I wrote a series of resume tips geared specifically to attorneys and people in the legal professions.  Two of them were recently published on mylegal.com and they are formatting tips for your legal resume.  Go to Six Great Resume Formatting Tips Part One and Part Two

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How to Get an Interview with Your Cover Letter: 3 Essential Cover Letter Tips

I absolutely love the process of crafting great cover letters.  You may have heard that some recruiters don’t read cover letters, but I would emphasize “some.”  For the ones who do (and you don’t know who they will be), and for smaller employers, an impressive cover letter can make a huge difference.

Your cover letter can show recruiters and hiring managers a little bit about how you would show up in an interview.  Here are 3 tips that will get you in the door!

1) Impress your reader quickly. In the first paragraph, after you say what job you’re applying to, list *briefly* the major reasons you are the right candidate for the job. This task can be done in just a few words. Yes really it can!  For example:

My experience as senior project manager at Blue Shoes, combined with my extensive coursework in business management at Green Vest University, give me the requisite skills for the Project Manager position at Purple Fashion Inc.

Note:  The reader doesn’t have to wonder whether you’ve got the training and experience for the position.  He or she has a reason to read further.

2) Say not what the company can do for you, but what you can do for the company (they couldn’t care less how great a match they are for your interests!)

Do NOT say:  “I have always been interested in fashion and the position at Purple Fashion Inc. will give me the experience I seek.”

Aaargh!!  Companies are not in the business of giving you the experience you seek.  They hire people who will make a contribution, not suck the life out of them!

Instead, say something like:  “I have been studying business and working in the fashion industry for the entirety of my academic and professional career, and I look forward to contributing my skills and passion to Purple Fashion Inc.”

3) Tell a good, brief story [this tip applies more to smaller organizations who take time to read your cover letter]. The person reading your cover letter is a human being, and human beings like stories. If you do a good job with your cover letter, the reader will be enthralled and left wanting more — that’s the effect you want!

Here’s a sample story:  “In 2008, I worked with our product design and marketing teams to implement a new product campaign.  After 3 months, our marketing plan was on track but it became clear that certain production costs would have to be reduced.  Through my leadership, our team reduced those costs by 30% without any labor reduction and the campaign became profitable in the sixth month of operation.  I will bring this capability for incisive and effective decision making to Purple Fashion Inc.”

My clients have great success getting interviews, and I know at least part of that success is due to their effective, engaging cover letters.

Don’t forget the resume of course, which must be tailored to the job and packed with your accomplishments!

For assistance with writing cover letters and resumes that will get you interviews, contact The Essay Expert

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9 Ways to Ruin a Legal Job Interview – by Brenda Bernstein

[Note:  This article was first published on MyLegal.com]

On December 22, 2008, U.S. News & World Report published an article by Alison Green entitled “9 Ways to Ruin a Job Interview.” Ms. Green highlighted 9 interview faux pas, including answering your cell phone during the interview and badmouthing an old boss.

Since one of my areas of expertise is legal interviews, I thought it would be useful to provide 9 ways to ruin a legal job interview:

  1. Be negative about anything. Never say you didn’t like the kind of work you were doing at your prior firm. If you didn’t like something before, the interviewer will assume you probably won’t like the work at the next job either. Didn’t like a law school or paralegal school class? Find something minor that you didn’t like and emphasize what you did like and learn.
  2. Be late. I don’t care whether your car broke down or your subway stalled or your printer cut off part of the address of the firm. Plan to get to the interview an hour early and none of these events will make you late. And always have the firm’s phone number somewhere where you can’t possibly lose it so if anything does happen (despite your plan to get there an hour early) you can call as soon as you know there is a problem.
  3. Question whether you want the job. The interview is not the place to have doubts! Fake it till you make it. After you get a job offer, worry about whether you want the job. If you express doubts and express even subtly during the interview, you can be sure you won’t get the offer.
  4. Apologize for your life. Your life is your life and you’ve made the choices you’ve made. Be proud or at least accepting, state the facts as the facts and never apologize!
  5. Be lost about the statutes and case law you’ve worked on before. Interviewers will ask you about the specific cases you worked on and what case law you used to support your arguments. They want to know that you can remember an argument without having to look at your papers. You must review your prior cases and work and be ready to answer questions about them.
  6. Ask salary information. This is a big no-no! You will get your salary information after you get the offer!
  7. Don’t do your research. In a legal job this means you didn’t look at the firm’s website, you don’t know what areas they practice, and you don’t know what cases they’ve recently won or what big cases they’ve won during their history. All this information is readily available on the firm website and on Martindale.com. If you don’t do this research the interviewer will wonder whether you’ll do your research on the job.
  8. Use casual/chatty language. We all want to be friendly, but don’t get too buddy buddy with your interviewer. You are interviewing as a professional and your demeanor will be judged. Exhibit the demeanor in an interview that you would exhibit in court.
  9. Lie. (this was borrowed from Alison Green’s article) You must not lie in any interview, but in a legal interview it is especially important. Any fraudulent behavior in a legal setting means potential malpractice. I’d rather you make any of the other 8 mistakes listed in this article than mess up on this one.

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Why it’s Important to Write Right in the Legal Profession – And 5 Common Writing Pitfalls to Avoid

The following article, by Brenda Bernstein, was first published on MyLegal.com.

This past September, a federal judge in Florida denied a lawyer’s motion (without prejudice, so he can re-file the motion) stating that it was “riddled with unprofessional grammatical and typographical errors that nearly render the entire motion incomprehensible.” Click here for the full article.

The judge highlighted the following problems, among others:

• Incorrect use of apostrophes.

• Typographical errors (using the word “this” instead of “thus” and the word “full” instead of “for”).

• Incorrect placement of periods and commas outside of quotation marks.

• Wrong word use (using the phrase the plaintiff “had attended on filing” this action, instead of saying the plaintiff had “intended” to file an action).

• One very long sentence.

Don’t let this happen to you!

If you write legal documents in any way, shape or form, it is absolutely essential to use correct spelling and grammar. In a famous case in England, a traffic ticket was thrown out because it was issued for illegal “stoping” instead of “stopping”; the alleged perpetrator had conducted no mining activities (“stoping” is a mining term) and so was found not guilty. I bet that police officer never issued another “stoping” ticket.

Past or Present?

One extremely common error I see amongst law students is using the word “lead” to mean the past tense of “lead.” This mistake could get you in trouble, since the past tense of “lead” is “led” (with no a). You could be writing in the wrong tense!

Example or Complete List?

Another place you can easily convey the wrong meaning is with “i.e.” and “e.g.” When you use “i.e.” it means “that is” or “in other words.” The proper way to follow “i.e.” is with a definition or complete list. For example: The defendant was charged with illegal stoping, i.e., mining activity. “E.g.” means “for example.” The proper way to follow “e.g.” is with a partial list of possibilities. For example: The motion was denied for bad grammar, e.g., typographical errors and wrong word use. If “i.e.” were used here, we would need to provide a complete list of the examples of bad grammar.

Law or Liberty?

Do you know the difference between a statute and a statue? Statutes are laws. Statues are sculptures. We have statutes of limitations and a Statue of Liberty. Don’t get these confused. You might want to remember the extra “t” for “time” when it’s a statute of limitations, or for “text” when it’s any written law. And you might think of following those statutes to a “T” (or 3)!

Proper Punctuation: Periods and Commas Inside Quotation Marks

To touch on one of the Florida judge’s beefs, periods and commas, in the United States, always go inside quotation marks, even when they are not part of the quotation, e.g., The defendant was arrested for “illegal stoping.” Although there are rare exceptions to this rule, they will probably not appear in legal writing (they are more likely to show up in technical writing). For a detailed discussion of this issue, see my blog posting.

Proper Punctuation: Apostrophes

Many people incorrectly use apostrophes to make plural words. Don’t do it! Did you notice that the plural of apostrophe is NOT “apostrophe’s”? It is “apostrophes”! The plural words lawyers, judges, laws, statutes, DUIs and the 1990s do NOT take apostrophes.

Use an apostrophe “s” to make a singular possessive. The lawyer’s brief was riddled with errors. The judge’s ruling was final.

Use an “s” apostrophe to make a plural possessive. The five lawyers’ arguments diverged widely. All the county judges’ courtrooms contain the latest in audio-visual equipment.

Put your apostrophes in the right place – and avoid annoying the judge.

So Many Chances to Err!

There are multiple ways to make writing errors in legal documents, and I have only covered a few. My most important advice is to proofread and proofread again! Get a second pair of eyes to check your work. If you have grammar questions you want answered, I will answer them to the best of my ability in the comments section of this blog. I look forward to hearing from you…

Happy writing!

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Commas and Semicolons… The Comma (or Semicolon?) Chameleon – by Brenda Bernstein

I wrote this article for Sam Diener’s Stuff for Success at his request.  I hope my tips clear up some of the confusion about those pesky commas and semicolons!  Comma (or Semicolon?) Chameleon

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How Long Should My Resume Be?

I recently read two good articles on the topic of how long your resume should be.  The first, How Long Should My Resume Be?  is from Great Resumes Fast.  The other, Resumes for Executive Jobs – Tips on Length, Formatting and Style was written by Matthew Rothenberg of TheLadders and posted today on EmploymentDigest.net.   

My guideline is that if you are a new graduate, your resume should be one page if at all possible.  If you have 10 years of work experience, it will probably be two pages.  I recommend always having a one-page resume at the ready if you are expecting to work with recruiters. 

I disagree a bit with the formatting advice from TheLadders.  I do not like underlining or changes in font size as a formatting tool.  I much prefer the option of “Small Caps” which you will find under the font menu.  It’s a great way to create emphasis. 

Remember, even though you probably won’t include graphics in your resume (other than perhaps some nice lines and tasteful shading), your resume is a work of art.  Print it out and make sure it looks professional!  It’s likely that if you used underlines and multiple font sizes you will change your mind quickly about your artistic choice when you look at the document in hard copy.

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